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Stephanie Llamas (SuperData): XR by the Numbers: What the Data Tells Us
- 1. AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved. XR BY THE NUMBERS: WHAT THE DATA TELLS US May 2019 @_SuperData | @XRSteph | @ARealityEvent | #AWE2019
- 2. !2 AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved. Who I am @_SuperData | @XRSteph | @ARealityEvent | #AWE2019 STEPHANIE LLAMAS VP, Research & Strategy Head of XR @XRSteph www.superdataresearch.com
- 3. !3 Our products include quarterly data subscriptions, custom reports, syndicated one-off reports • Dynamic Markets, Explained • Thinking, Doing, Buying • Key Benefits • Industry-Standard Methodology • Your Questions, Answered What we do For more information, visit superdataresearch.com or email stephanie.llamas@nielsen.com @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 4. !4 The XR Data Network is the first industry collaboration to quantify and validate the global XR market. • Partners include headset makers, developers and ad networks • Partners get ongoing insights and data to improve strategy How we do what we do For more information, visit superdataresearch.com or email stephanie.llamas@nielsen.com @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 5. *Includes all mobile phones that have accessed an AR-enabled at least once that year **Includes Google Cardboard-based devices. Technology adoption rates Share of U.S. households, 1960-2020 VR Adoption !5 25% 50% 75% 100% 1960 1970 1980 1990 2000 2010 2020 Color TV VCR PC Cell phone Internet Technology adop.on rates Share of U.S. households, 1960-2020 18% 35% 53% 70% 2015 2016 2017 2018 2019 2020 Virtual Reality Mobile AR Sources: Michael Felton, The New York Times; Pew Research Center; Gallup; U.S. Census; SuperData Research @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 6. $0B $5B $10B $15B $20B 2019 2020 2021 2022 $10.9B $7.9B $4.2B $1.5B $7.9B $6.0B $4.5B $3.3B $13.7B $11.1B $7.7B $4.9B !6 Immersive technology consumer revenue: 2019-2022 Billions of USD, worldwide The Immersive Market Virtual Reality Mobile Augmented Reality Augmented/Mixed Reality headsets Hardware SoHware 2022 $32.5B XR market @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 7. 2019 2020 2021 2022 $4.9B !7 Virtual Reality consumer revenue by segment: 2019-2022 Billions of USD, worldwide The Virtual Market’s Slow Start Consumer software/services Hardware $7.7B $11.1B $13.7BInflection point 2019 = major turning point: revenue will grow over 48% year over year. Why? -Cost of devices -Content diversity -Location-based VR @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 8. !8 VR headset shipments by type 2016-2022 The VR Market 0M 10M 20M 30M 2016 2017 2018 2019 2020 2021 2022 PC Premium mobile Console Standalone Oculus Go HTC VIVE Focus Lenovo Mirage Solo Oculus Quest @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 9. !9 SoHware revenue: 2019 vs. 2022 Billions of USD, worldwide Virtual Reality SoOware @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved. EducaSon 2% Social media 2% Video & entertainment media 3% InteracSve media 7% LocaSon-based entertainment 39% Games 45% Worldwide VR soOware revenue $1.4B 2019
- 10. !10 SoHware revenue: 2019 vs. 2022 Billions of USD, worldwide Virtual Reality SoOware @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved. EducaSon 2% Social media 2% Video & entertainment media 2% InteracSve media 6% LocaSon-based entertainment 20% Games 67% Worldwide VR soOware revenue $4.7B 2022 EducaSon 2% Social media 2% Video & entertainment media 3% InteracSve media 7% LocaSon-based entertainment 39% Games 45% Worldwide VR soOware revenue $1.4B 2019
- 11. 2015 2016 2017 2018 2019 2020 1.7B 1.4B 1.1B 0.5B0.6B 0.3B 11 Mobile Augmented Reality Mobile AR users @_SuperData | @XRSteph | @ARealityEvent | #AWE2019 Billions of users, worldwide Usage, % share AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 12. 12 2015 2016 2017 2018 2019 2020 1.7B 1.4B 1.1B 0.5B0.6B 0.3B Mobile AR users Most popular types of AR apps Social media apps Online shopping apps AR games Other 25% 34% 41% 84% Billions of users, worldwide Usage, % share Mobile Augmented Reality @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 13. $0B $5B $10B $15B $20B 2019 2020 2021 2022 $10.9B $7.9B $4.2B $1.5B $7.9B $6.0B $4.5B $3.3B $13.7B $11.1B $7.7B $4.9B !13 Immersive technology consumer revenue: 2019-2022 Billions of USD, worldwide The Immersive Market Virtual Reality Mobile Augmented Reality Augmented/Mixed Reality headsets Hardware SoHware @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.
- 14. $0B $5B $10B $15B $20B 2019 2020 2021 2022 $10.9B $7.9B $4.2B $1.5B $7.9B $6.0B $4.5B $3.3B $13.7B $11.1B $7.7B $4.9B !14 Immersive technology consumer revenue: 2019-2022 Billions of USD, worldwide The Immersive Market Virtual Reality Mobile Augmented Reality Augmented/Mixed Reality headsets Hardware SoHware 2022 $32.5B XR market @_SuperData | @XRSteph | @ARealityEvent | #AWE2019AWE 2019 | © 2019 SuperData, a Nielsen company | All rights reserved.