The document describes the process of designing a campaign poster. It discusses choosing a white backdrop to highlight the subject's face, adjusting brightness, contrast, saturation and lightness to make the face less orange. It then explains the choice of color scheme - black, white, blue and red - to represent seriousness and freedom for the target audience. The document also notes that Illustrator was used to design words with imperfect lettering, while Photoshop brought all elements together and allowed changing the logo color to match the scheme.

1. Steps
Berfin Tunc

2. To start off we took our pictures for our campaign. I decide I wanted to
use a white background instead of a black backdrop this was, because my
artist was a young black female, and a white backdrop would have
highlighted her face and made it look more bold. If I were to use a black
background I would’ve faced problems with the font colours and trouble
changing my artist’s face colour. As, you see the artist on the has a very
orangey colour tone face, and some light shadowing in the back. The
original picture’s brightness was 51 and the contrast was -23, which
meant the picture was uneven and left the picture with a orange tone
look. So, the next step was to bring the brightness down and the contrast
up to even the picture, however this still left the picture orange and very
shadowy. I played around with the saturation and the lightness trying to
make it less orangey, so I brang down the saturation to 13, which made
the artist face less orange, and the lightness went to 7. By upping the
lightness to 7 it made the picture less shadowy.

3. This was the end result for my campaign picture. By bringing the
lightness up and saturation to 13 the picture came less orangey
and more attractive. Our main colour scheme was black, white,
blue and red for this campaign this was, because these colours
fits like a puzzle. We believe theses colours target our audience
by representing seriousness and freedom. Freedom is shown by
the blue, which connotes depth and stability this, then
symbolises trust, loyalty and wisdom. This is important, because
it will allow our audience to gain trust with our campaign, and it
shows that our organisation has a good understanding of
different opinions through being wisdom. The dark red in the
headphones highlights the issue of the voting system, which
connotes leadership and anger. However, if we were to use
other colours such as green, or orange we believe the message
of voting and the seriousness will had be gone, because bright
colours connotes happiness and joy, which doesn’t link with our
campaign.

4. The programme we use to design our words in high quality was Illustrator. This programme allowed
us to play around with each wording and letters in detail, which then allowed us to have the
imperfection lettering. Illustrator overall was easy to use, however I quite found the exporting and
saving difficult as there were a lot of steps to save the final draft. The first step was to save as and
turn the page into a PNJ, which gives the high definition focus. Once you have saved each wording
into a PNJ you will then need to place each of them into Photoshop where you image will be. I think
this is the best part of the designing section, because you see the whole campaign coming together
and building up. The aftermath of this felt us, the team, very excited so we started to design our
own logo, but after a lot of deleting and designing our logo didn’t look like we thought, so we just
decide to leave it, and just keep the Vote Booster logo. However, the vote booster logo we got was
in green, and it didn’t fit in our colour scheme, so we changed it into dark red like the headphone
colour. Photoshop was the main programme we used to layout our campaign, and it was very easy
to use as it simple and basic such as the pen tool was the pen tool. This made it so much easier for
us as it wasn’t difficult.