The document describes the Steelhouse Advertising Suite, which combines performance marketing and control into a single platform. It offers multi-channel campaign management, data warehousing, creative services, and an adaptive ad server. Key features include real-time audience segmentation using first-party data, retargeting capabilities, dynamic product recommendations, and access to major ad exchanges and publishers worldwide. The platform aims to help brands attract new customers, retarget visitors, and outperform competitors through integrated digital advertising solutions.

1. DELIVERING TRUE PERFORMANCE
THE STEELHOUSE ADVERTISING SUITE

2. 2010
AN ADVERTISING SUITE
that combines performance and control
TO
DELIVER
W E S TA R T E D I N

3. THE 1ST & ONLY PLATFORM TO OFFER EVERY ELEMENT OF
PERFORMANCE MARKETING
IN ONE PLACE
MULTI-CHANNEL
CAMPAIGN MANAGER
CLOUD HOSTED DATA WAREHOUSE STEELHOUSE CREATIVE

4. SUCCESSFUL BRANDS
WE’VE MADE HUNDREDS OF
OUR CUSTOMER

5. STEELHOUSE DIFFERENT?
WHAT MAKES
Built in stunning HTML
ads from scratch — No
increased CMPs to
leverage experience
sharing video assets +
"feedless" dynamic
product display
carousel elements
available.
STEELHOUSE
CREATIVE
We gather first-party
data using our Smarter
Pixel, allowing
marketers to target and
unlimited audience
segments with relevant
offers immediately.
REAL TIME
SEGMENTATION
SteelHouse’s
proprietary technology
allows real time
optimization while
bidding. We deliver ads
to the right audience at
the point they are most
likely to make a
purchase.
ADAPTIVE
AD SERVER
Set campaign priority,
escalation, A/B testing,
measure the true lift with
control groups, and get
superior analytics - all in
one place.
CAMPAIGN
TOOLS
Ranked #1 in customer
service in ad tech based on
our Net Promoter Score.
We invest in our team and
it shows.
DEDICATED
ACCOUNT TEAM

6. REAL TIME AUDIENCE ENGINE
C A M P A I G N A C T I O N A B L E S E G M E N TAT I O N
Create unlimited audience segments based on purchase
patterns, device, search terms, location, and more.
Real-time access to first-party Behavioral, Geo, and Product data
Narrow your parameters by simply moving sliders
Target any and all audience with relevant offers immediately
Add your CRM list (email and any other custom data)

7. www.steelhouse.com
STEELHOUSE
PROSPECTING
Look-alike (site behavior)
Contextual Targeting
3rd Party Data
Vertical Targeting
Demographic Audiences
Only SteelHouse automatically optimizes your campaign
based on channel, tactic, and targeting criteria to create
the largest pool of high potential prospects.
Attract New Customers Through Multiple
Tactics with a Single Campaign

8. Converting cart abandoners is just the tip of the iceberg.
STEELHOUSE
RETARGETING
Increase brand awareness, make product recommendations, close the first sale, drive
more site traffic, and get your customers to keep coming back for more.
VISITOR LEAVES WEBSITE
BRAND NEW /CLOTHING / ACCESSORIES
SEES A RETARGETING AD & RETURNS MAKES A PURCHASE
BRAND NEW /CLOTHING / ACCESSORIES

9. CREATIVE
www.steelhouse.com
One-stop creative shop that empowers marketers,
designer, and creative developers to create, customize,
and launch beautiful campaigns in minutes.
Build polished creatives from scratch and apply them to
campaigns in minutes
Choose from hundreds of professionally-designed
creatives to customize
Includes Getty Images & YouTube integrations
Optimized for all skill levels, no design experience or
coding required
A groundbreaking, interactive ad designer with full
integration into the SteelHouse Advertising Suite.
CREATIVE LIBRARY + AD BUILDER
STEELHOUSE

10. -VS-Display more relevant product results in your ads based
on behavior, product category, and user location - all
without having to set up a product feed.
PRODUCT RECOMMENDATIONS
DYNAMIC Other vendors can only show products based on ”most viewed.”
SteelHouse can show recommendations based on last-viewed
product, category, and user location for more relevant results.

11. Customers who have run campaigns with Facebook Dynamic Retargeting have
seen huge gains toward their goals.
FACEBOOK DYNAMIC RETARGETING
OUTPERFORM THE COMPETITION
CASE STUDY #1
ROAS
CPA
Up 289%
Down 55%
CASE STUDY #2 CASE STUDY #3 CASE STUDY #4
ROAS
CPA
Up 277%
Down 75%
ROAS
CPA
Up 94%
Down 40%
ROAS
CPA
Up 550%
Down 83%

12. YOUR INVENTORY
INCREASING
A SINGLE NETWORK IS NOT ENOUGH
• SteelHouse is an aggregate of all top ad networks
and exchanges
• Access to every major exchange and SSP including
the Facebook Exchange (FBX) and News Feed
• Highest QPS (3 million) in the industry to win
more bids
• Largest publisher marketplace providing direct
access to thousands of unique contracts and
publishers
• Scale in 150+ countries
1
141312
11
10
9
8
7
6
5
4
3
2
14
Double Clickby Google
Appnexus
OpenX
PubMatic
Rubicon Project
Facebook Exchanged
INDEX Exchange
Pulsepoint
Yahoo!Ad Exchange
Switch
marketplaceby Adtech
Sovrn
Technorati
Other*
1
2
3
4
5
6
7
8
9
10
11
12
13
*Admeta | Adscale | Adskom | Beanstock | Media | CCI
Centro Exchange | Falk Real | Time | GumGum | Improve
Digital | Xaxis Marketplace | Zedo

13. GREAT ADS NEED TO WORK ACROSS ALL
PLATFORMS & DEVICES
A2 Ads work the same way in any browser
A2 Ads work everywhere. iPhones, iPads,
Android, Mac, Windows, and all other devices
A2 Ads adhere and comply with IAB standards

14. For Performance
Karuna Johnson
Regional Director of Enterprise Sales
P: 424.543.3815
M: 424.353.1010
E: kjohnson@steelhouse.com