SlideShare a Scribd company logo
A TraDigital World of Opportunities
Same budget. 90% increase in sales.
Where the same marketing budget can actually take you?
where does “normalization” end?
define normality for conversion marketing
Define target
and competition
Plan advertising
campaign and
build estimated
results
Build digital asset
(a landing page/app/website, usually)
Optimize campaign
(when, why, how?)Start campaign
define normality for conversion marketing
Define target
and competition
Plan advertising
campaign and
build estimated
results
Build digital asset
(a landing page/app/website, usually)
Optimize campaign
(when, why, how?)Start campaign
what is normal?
what normality should look like for a partner agency
Digitally Driven
Business Learnings
Wireframing
Click & Heat Map
Pre-Analysis
Usability &
UX Design
Digital Assets
Development A/B Testing Web Analytics
SEO Copywriting
(Quality Score Improvements)
eCRM Market Analysis
Competition
Analysis Programmatic
Real Time
Bidding
Behavioral
Targeting Social Advertising
Search Engine
Advertising Media Planning Media Buying
Strategic Email
Database
Enhancements
Click Map &
Heat Map Analysis
New A/B &
MVT Iterations
Audiences
Optimization
Channel
Enhancement
Intra &
Inter-Channel
Budget
Optimizations
Advert
Optimization
Data & Statistics
Interpretation
$
define normal for conversion marketing: future model
Optimize
campaign
(only fine-
tunings)
Learnings about
future campaigns
Define target
and competition
Plan advertising
campaign
& estimated
results
Campaign
Pre-Analysis
and Conversion
Rate Optimizations
Build digital
asset
(multiple
versions)
Start campaign
let’s see the normality
at work
+?%
conv. rate
+60%conv. rate
We helped 60% more people
to find the best health services
from the Anadolu Hospital
what is normal in
auto industry?
*zona colorata reprezinta trafic sub 1.5% din site
start normal
what can normalization bring?
+?% conversion rate
what can normalization bring?
+94% Conversion Rate
Ex: Difference from 5.000 leads to 9.700 possible buyers that want an excellent car,
can mean sales from 5 mil EUR to 9.7 mil EUR revenue for a business
*real statistics are confidential
what trends can bring campaigns
having a normalized process?
oferteskoda.ro lead generation trend Honda CR-V launch lead generation trend
what can an agency oriented
on business KPIs do?
Your Business
KPIs
SEO Quality Copywriting
*QS = 8 -> 30-40% increase in conversions
*according to WordStream
Normalized process to
begin a campaign
+60-100% increase in
number of conversions
*as described in previous slides
Fine Tuning Optimization
+20% increase in conversions
Data Analysis
Priceless learnings in
industry specifics
Increase sales up to 90%. Same marketing budget
A GOOD START IS NOT
CONVERSION RATE OPTIMIZATION
We must draw a line between starting a campaign
properly with good chances of results vs extremely
fine-tuned results.
We must normalize the process of starting a cam-
paign for better performance!
Are we there yet?
Get your account manager to make wireframes
with an UX Expert
Request multiple similar versions according to
brand guidelines (make sure you have a digital
brand guideline or create one fast)
Expect SEO Consultancy for any campaign that
includes media
Expect Usability and UX Experts from the start,
not after the creative proposals
An eCRM is mandatory for businesses that not
only expect leads, but want to properly manage
them
Increase owned database of information, as seg-
mented as possible
Expect learnings and data interpretation after
each campaign in your industry
DO
Are we there yet?
Get your account manager to make wireframes
with an UX Expert
Request multiple similar versions according to
brand guidelines (make sure you have a digital
brand guideline or create one fast)
Expect SEO Consultancy for any campaign that
includes media
Expect Usability and UX Experts from the start,
not after the creative proposals
An eCRM is mandatory for businesses that not
only expect leads, but want to properly manage
them
Increase owned database of information, as seg-
mented as possible
Expect learnings and data interpretation after
each campaign in your industry
Simple landing page A/B testing can increase
campaign performance exponentially (if one
button can bring 60% increase or one picture can
bring 94% what if together we start properly every
campaign?)
The media agency (let’s call it partner) must con-
nect to your business KPIs, not to clicks and im-
pressions
An average SEO Specialist both for ads and land-
ing page can increase your results with 40%
The Real CRO appears only after a good start.
Let’s not call optimization every simple thing (revi-
sions)
DO
REMEMBER
2 things that will completely change
the TraDigital marketing landscape
not just
functional design but,
trans-functional
design
Increase sales up to 90%. Same marketing budget
Increase sales up to 90%. Same marketing budget
what will this change?
this will help address the marathon
vs. sprint need of marketing
make the interaction feel more
human to the consumer
make the consumer REALLY feel in the center
make the targeting feel less like stalking and spying,
and more like HELPING
micro locations will generate many opportunities
picture destination...
not just programmatic,
AI Auto-Cognitive Systems
We are experiencing evolution and we will reach AI-personalized content.
We will reach the step of auto-generated assets according to user’s behavior.
We need to get there!
First step is to normalize the process of optimization!
One more thing: we are in the future
Woman
30 something
Urban-ish
generic vs. you
(at that time and place)
Ramona U
xx y.o.
From Bucharest, currently lives there
Likes Sex and the City so she might be interested in a XZ model,
therefore we need to present something in that line
Her current behavior shows that she is looking for a new car
Her last 2 car configurations were black, so she loves that color
She always left our website with the car configured from the
front left side
She previously purchased a car from us, XY model
And more and more…..
Woman
30 something
Urban-ish
Thank you! Questions?
Follow me here:
LinkedIn, Twitter, Facebook, Slideshare
@adrianenache87
Adrianenache.com
Follow The MasterPlan Agency:
LinkedIn, Twitter, Facebook
/TheMasterplanAgency
Themasterplan.ro

More Related Content

What's hot

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaLast Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Hanapin Marketing
 
Digital Marketing KPIs Measurement - By Waqas Lakhani
Digital Marketing KPIs Measurement - By Waqas LakhaniDigital Marketing KPIs Measurement - By Waqas Lakhani
Digital Marketing KPIs Measurement - By Waqas Lakhani
Waqas Lakhani
 
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeDiving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Hanapin Marketing
 
Intro to Ispionage
Intro to IspionageIntro to Ispionage
Intro to Ispionage
Hanapin Marketing
 
Intro to Unbounce
Intro to UnbounceIntro to Unbounce
Intro to Unbounce
Hanapin Marketing
 
Digital Marketing ROI Workshop
Digital Marketing ROI WorkshopDigital Marketing ROI Workshop
Digital Marketing ROI Workshop
Arman Rousta
 
The Untapped Power of Quora Ads
The Untapped Power of Quora AdsThe Untapped Power of Quora Ads
The Untapped Power of Quora Ads
Hanapin Marketing
 
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
Clark T. Bell
 
6 social media KPIs you should be monitoring
6 social media KPIs you should be monitoring6 social media KPIs you should be monitoring
6 social media KPIs you should be monitoring
Jessica Carlson
 
Optmyzr Product Overview
Optmyzr Product OverviewOptmyzr Product Overview
Optmyzr Product Overview
Frederick Vallaeys
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Rebecca Murtagh
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - Ancestry
Hilary Ip
 
Intro to Shape
Intro to ShapeIntro to Shape
Intro to Shape
Hanapin Marketing
 
CallRail - Call Tracking & Analytics
CallRail - Call Tracking & AnalyticsCallRail - Call Tracking & Analytics
CallRail - Call Tracking & Analytics
CallRail
 
Galileo - Inbound Marketing Approach
Galileo - Inbound Marketing ApproachGalileo - Inbound Marketing Approach
Galileo - Inbound Marketing Approach
Joseph Franklyn McElroy
 
Crm
CrmCrm
Zack Bizzibiz Ppt
Zack Bizzibiz PptZack Bizzibiz Ppt
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan
Hilary Ip
 
A guide to Digital attribution models
A guide to Digital attribution modelsA guide to Digital attribution models
A guide to Digital attribution models
Matthew Robinson
 
An Internet Marketing Optimization Primer
An Internet Marketing Optimization PrimerAn Internet Marketing Optimization Primer
An Internet Marketing Optimization Primer
Michael Myles
 

What's hot (20)

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaLast Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
 
Digital Marketing KPIs Measurement - By Waqas Lakhani
Digital Marketing KPIs Measurement - By Waqas LakhaniDigital Marketing KPIs Measurement - By Waqas Lakhani
Digital Marketing KPIs Measurement - By Waqas Lakhani
 
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeDiving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
 
Intro to Ispionage
Intro to IspionageIntro to Ispionage
Intro to Ispionage
 
Intro to Unbounce
Intro to UnbounceIntro to Unbounce
Intro to Unbounce
 
Digital Marketing ROI Workshop
Digital Marketing ROI WorkshopDigital Marketing ROI Workshop
Digital Marketing ROI Workshop
 
The Untapped Power of Quora Ads
The Untapped Power of Quora AdsThe Untapped Power of Quora Ads
The Untapped Power of Quora Ads
 
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
Show Me The ROI: Digital Marketing Metrics Your CFO Will Love!
 
6 social media KPIs you should be monitoring
6 social media KPIs you should be monitoring6 social media KPIs you should be monitoring
6 social media KPIs you should be monitoring
 
Optmyzr Product Overview
Optmyzr Product OverviewOptmyzr Product Overview
Optmyzr Product Overview
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - Ancestry
 
Intro to Shape
Intro to ShapeIntro to Shape
Intro to Shape
 
CallRail - Call Tracking & Analytics
CallRail - Call Tracking & AnalyticsCallRail - Call Tracking & Analytics
CallRail - Call Tracking & Analytics
 
Galileo - Inbound Marketing Approach
Galileo - Inbound Marketing ApproachGalileo - Inbound Marketing Approach
Galileo - Inbound Marketing Approach
 
Crm
CrmCrm
Crm
 
Zack Bizzibiz Ppt
Zack Bizzibiz PptZack Bizzibiz Ppt
Zack Bizzibiz Ppt
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan
 
A guide to Digital attribution models
A guide to Digital attribution modelsA guide to Digital attribution models
A guide to Digital attribution models
 
An Internet Marketing Optimization Primer
An Internet Marketing Optimization PrimerAn Internet Marketing Optimization Primer
An Internet Marketing Optimization Primer
 

Similar to Increase sales up to 90%. Same marketing budget

How Start-up’s Can Grow Online
How Start-up’s Can Grow OnlineHow Start-up’s Can Grow Online
How Start-up’s Can Grow Online
Dushyant Verma
 
Pub boc-desc
Pub boc-descPub boc-desc
Pub boc-desc
bocpartners
 
yoc profile new 01-04-20 WIP Preview
yoc profile new 01-04-20 WIP Previewyoc profile new 01-04-20 WIP Preview
yoc profile new 01-04-20 WIP Preview
Sunair Amjad
 
Search engine marketing
Search engine marketingSearch engine marketing
Search engine marketing
kartikinfotech
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
Kanhaiya Lal Suthar
 
Ptms Overview
Ptms OverviewPtms Overview
Ptms Overview
jcbbarnard
 
PHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebookPHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebook
PHX Media Labs
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
nextNY
 
Search Engine Advertising
Search Engine AdvertisingSearch Engine Advertising
Search Engine Advertising
Altex Marketing OÜ
 
Digital marketing overview
Digital marketing overview Digital marketing overview
Digital marketing overview
assem awad
 
Web design & marketing services
Web design & marketing servicesWeb design & marketing services
Web design & marketing services
Priyambada Mishra
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
Aditya Kaushik
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
Gaurav Tripathi
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
HariniS634942
 
Interview question & Answers for 3+ years experienced in Digital Marketing | ...
Interview question & Answers for 3+ years experienced in Digital Marketing | ...Interview question & Answers for 3+ years experienced in Digital Marketing | ...
Interview question & Answers for 3+ years experienced in Digital Marketing | ...
Learning Slot
 
Ascii digital marketing Profile
Ascii digital marketing ProfileAscii digital marketing Profile
Ascii digital marketing Profile
ASCII Services
 
How CMOs Can Help Future-Proof their Business-George Pappas, G Squared
How CMOs Can Help Future-Proof their Business-George Pappas, G SquaredHow CMOs Can Help Future-Proof their Business-George Pappas, G Squared
How CMOs Can Help Future-Proof their Business-George Pappas, G Squared
Marketing Network marcus evans
 
Digital Marketing Services India
Digital Marketing Services IndiaDigital Marketing Services India
Digital Marketing Services India
AshishTyagi132
 
Well-Known Advertising Agency Glasgow
Well-Known Advertising Agency GlasgowWell-Known Advertising Agency Glasgow
Well-Known Advertising Agency Glasgow
smarterdigital
 
Introduction to advance sem
Introduction to advance semIntroduction to advance sem
Introduction to advance sem
Learning-Catalyst
 

Similar to Increase sales up to 90%. Same marketing budget (20)

How Start-up’s Can Grow Online
How Start-up’s Can Grow OnlineHow Start-up’s Can Grow Online
How Start-up’s Can Grow Online
 
Pub boc-desc
Pub boc-descPub boc-desc
Pub boc-desc
 
yoc profile new 01-04-20 WIP Preview
yoc profile new 01-04-20 WIP Previewyoc profile new 01-04-20 WIP Preview
yoc profile new 01-04-20 WIP Preview
 
Search engine marketing
Search engine marketingSearch engine marketing
Search engine marketing
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 
Ptms Overview
Ptms OverviewPtms Overview
Ptms Overview
 
PHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebookPHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebook
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
Search Engine Advertising
Search Engine AdvertisingSearch Engine Advertising
Search Engine Advertising
 
Digital marketing overview
Digital marketing overview Digital marketing overview
Digital marketing overview
 
Web design & marketing services
Web design & marketing servicesWeb design & marketing services
Web design & marketing services
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
 
Interview question & Answers for 3+ years experienced in Digital Marketing | ...
Interview question & Answers for 3+ years experienced in Digital Marketing | ...Interview question & Answers for 3+ years experienced in Digital Marketing | ...
Interview question & Answers for 3+ years experienced in Digital Marketing | ...
 
Ascii digital marketing Profile
Ascii digital marketing ProfileAscii digital marketing Profile
Ascii digital marketing Profile
 
How CMOs Can Help Future-Proof their Business-George Pappas, G Squared
How CMOs Can Help Future-Proof their Business-George Pappas, G SquaredHow CMOs Can Help Future-Proof their Business-George Pappas, G Squared
How CMOs Can Help Future-Proof their Business-George Pappas, G Squared
 
Digital Marketing Services India
Digital Marketing Services IndiaDigital Marketing Services India
Digital Marketing Services India
 
Well-Known Advertising Agency Glasgow
Well-Known Advertising Agency GlasgowWell-Known Advertising Agency Glasgow
Well-Known Advertising Agency Glasgow
 
Introduction to advance sem
Introduction to advance semIntroduction to advance sem
Introduction to advance sem
 

Recently uploaded

Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...
Edward Blurock
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
ffg01100
 
Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...
APNIC
 
DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33
APNIC
 
Saint Louis University diploma
Saint Louis University diplomaSaint Louis University diploma
Saint Louis University diploma
eufdev
 
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
dilbaagsingh0898
 
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
yilin01100
 
Best Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdfBest Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdf
Million-$-Knowledge {Million Dollar Knowledge}
 
Best CSS Animation Libraries for Web Developers
Best CSS Animation Libraries for Web DevelopersBest CSS Animation Libraries for Web Developers
Best CSS Animation Libraries for Web Developers
Shrestha Raaz
 
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
mahigarg2024#G05
 
Digital ethnography of the Polish darknet drug trade community
Digital ethnography of the Polish darknet drug trade communityDigital ethnography of the Polish darknet drug trade community
Digital ethnography of the Polish darknet drug trade community
Piotr Siuda
 
IPv6 Deployment Planning and Security Considerations
IPv6 Deployment Planning and Security ConsiderationsIPv6 Deployment Planning and Security Considerations
IPv6 Deployment Planning and Security Considerations
Bangladesh Network Operators Group
 
My President is bulletproof t shirts hoodie
My President is bulletproof t shirts hoodieMy President is bulletproof t shirts hoodie
My President is bulletproof t shirts hoodie
exgf28
 
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
paridubey2024#G05
 
Open Source TCP or Netflow Log Server Using Graylog
Open Source TCP or Netflow Log Server Using GraylogOpen Source TCP or Netflow Log Server Using Graylog
Open Source TCP or Netflow Log Server Using Graylog
Bangladesh Network Operators Group
 
Week 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docxWeek 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docx
JunaManroe1
 
Study of international anticancer research trends.pdf
Study of international anticancer research trends.pdfStudy of international anticancer research trends.pdf
Study of international anticancer research trends.pdf
Preston University
 
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In IndiaLordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
exchangeid32
 
University of California, Riverside diploma
University of California, Riverside diplomaUniversity of California, Riverside diploma
University of California, Riverside diploma
eufdev
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Krishna L
 

Recently uploaded (20)

Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
 
Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...
 
DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33
 
Saint Louis University diploma
Saint Louis University diplomaSaint Louis University diploma
Saint Louis University diploma
 
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
 
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
202254.com香蕉影视,沙丘2在线播放,沙丘2线上看,最新电影沙丘2在线,热门电影推荐,2024最新科幻片推荐。
 
Best Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdfBest Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdf
 
Best CSS Animation Libraries for Web Developers
Best CSS Animation Libraries for Web DevelopersBest CSS Animation Libraries for Web Developers
Best CSS Animation Libraries for Web Developers
 
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Digital ethnography of the Polish darknet drug trade community
Digital ethnography of the Polish darknet drug trade communityDigital ethnography of the Polish darknet drug trade community
Digital ethnography of the Polish darknet drug trade community
 
IPv6 Deployment Planning and Security Considerations
IPv6 Deployment Planning and Security ConsiderationsIPv6 Deployment Planning and Security Considerations
IPv6 Deployment Planning and Security Considerations
 
My President is bulletproof t shirts hoodie
My President is bulletproof t shirts hoodieMy President is bulletproof t shirts hoodie
My President is bulletproof t shirts hoodie
 
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
Kolkata @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendship Girls ...
 
Open Source TCP or Netflow Log Server Using Graylog
Open Source TCP or Netflow Log Server Using GraylogOpen Source TCP or Netflow Log Server Using Graylog
Open Source TCP or Netflow Log Server Using Graylog
 
Week 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docxWeek 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docx
 
Study of international anticancer research trends.pdf
Study of international anticancer research trends.pdfStudy of international anticancer research trends.pdf
Study of international anticancer research trends.pdf
 
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In IndiaLordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
 
University of California, Riverside diploma
University of California, Riverside diplomaUniversity of California, Riverside diploma
University of California, Riverside diploma
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
 

Increase sales up to 90%. Same marketing budget

  • 1. A TraDigital World of Opportunities Same budget. 90% increase in sales.
  • 2. Where the same marketing budget can actually take you? where does “normalization” end?
  • 3. define normality for conversion marketing Define target and competition Plan advertising campaign and build estimated results Build digital asset (a landing page/app/website, usually) Optimize campaign (when, why, how?)Start campaign
  • 4. define normality for conversion marketing Define target and competition Plan advertising campaign and build estimated results Build digital asset (a landing page/app/website, usually) Optimize campaign (when, why, how?)Start campaign
  • 6. what normality should look like for a partner agency Digitally Driven Business Learnings Wireframing Click & Heat Map Pre-Analysis Usability & UX Design Digital Assets Development A/B Testing Web Analytics SEO Copywriting (Quality Score Improvements) eCRM Market Analysis Competition Analysis Programmatic Real Time Bidding Behavioral Targeting Social Advertising Search Engine Advertising Media Planning Media Buying Strategic Email Database Enhancements Click Map & Heat Map Analysis New A/B & MVT Iterations Audiences Optimization Channel Enhancement Intra & Inter-Channel Budget Optimizations Advert Optimization Data & Statistics Interpretation $
  • 7. define normal for conversion marketing: future model Optimize campaign (only fine- tunings) Learnings about future campaigns Define target and competition Plan advertising campaign & estimated results Campaign Pre-Analysis and Conversion Rate Optimizations Build digital asset (multiple versions) Start campaign
  • 8. let’s see the normality at work
  • 10. +60%conv. rate We helped 60% more people to find the best health services from the Anadolu Hospital
  • 11. what is normal in auto industry? *zona colorata reprezinta trafic sub 1.5% din site
  • 13. what can normalization bring? +?% conversion rate
  • 14. what can normalization bring? +94% Conversion Rate Ex: Difference from 5.000 leads to 9.700 possible buyers that want an excellent car, can mean sales from 5 mil EUR to 9.7 mil EUR revenue for a business *real statistics are confidential
  • 15. what trends can bring campaigns having a normalized process? oferteskoda.ro lead generation trend Honda CR-V launch lead generation trend
  • 16. what can an agency oriented on business KPIs do? Your Business KPIs SEO Quality Copywriting *QS = 8 -> 30-40% increase in conversions *according to WordStream Normalized process to begin a campaign +60-100% increase in number of conversions *as described in previous slides Fine Tuning Optimization +20% increase in conversions Data Analysis Priceless learnings in industry specifics
  • 18. A GOOD START IS NOT CONVERSION RATE OPTIMIZATION We must draw a line between starting a campaign properly with good chances of results vs extremely fine-tuned results. We must normalize the process of starting a cam- paign for better performance!
  • 19. Are we there yet? Get your account manager to make wireframes with an UX Expert Request multiple similar versions according to brand guidelines (make sure you have a digital brand guideline or create one fast) Expect SEO Consultancy for any campaign that includes media Expect Usability and UX Experts from the start, not after the creative proposals An eCRM is mandatory for businesses that not only expect leads, but want to properly manage them Increase owned database of information, as seg- mented as possible Expect learnings and data interpretation after each campaign in your industry DO
  • 20. Are we there yet? Get your account manager to make wireframes with an UX Expert Request multiple similar versions according to brand guidelines (make sure you have a digital brand guideline or create one fast) Expect SEO Consultancy for any campaign that includes media Expect Usability and UX Experts from the start, not after the creative proposals An eCRM is mandatory for businesses that not only expect leads, but want to properly manage them Increase owned database of information, as seg- mented as possible Expect learnings and data interpretation after each campaign in your industry Simple landing page A/B testing can increase campaign performance exponentially (if one button can bring 60% increase or one picture can bring 94% what if together we start properly every campaign?) The media agency (let’s call it partner) must con- nect to your business KPIs, not to clicks and im- pressions An average SEO Specialist both for ads and land- ing page can increase your results with 40% The Real CRO appears only after a good start. Let’s not call optimization every simple thing (revi- sions) DO REMEMBER
  • 21. 2 things that will completely change the TraDigital marketing landscape
  • 22. not just functional design but, trans-functional design
  • 25. what will this change? this will help address the marathon vs. sprint need of marketing make the interaction feel more human to the consumer make the consumer REALLY feel in the center make the targeting feel less like stalking and spying, and more like HELPING micro locations will generate many opportunities
  • 27. not just programmatic, AI Auto-Cognitive Systems We are experiencing evolution and we will reach AI-personalized content. We will reach the step of auto-generated assets according to user’s behavior. We need to get there! First step is to normalize the process of optimization! One more thing: we are in the future
  • 29. generic vs. you (at that time and place) Ramona U xx y.o. From Bucharest, currently lives there Likes Sex and the City so she might be interested in a XZ model, therefore we need to present something in that line Her current behavior shows that she is looking for a new car Her last 2 car configurations were black, so she loves that color She always left our website with the car configured from the front left side She previously purchased a car from us, XY model And more and more….. Woman 30 something Urban-ish
  • 30. Thank you! Questions? Follow me here: LinkedIn, Twitter, Facebook, Slideshare @adrianenache87 Adrianenache.com Follow The MasterPlan Agency: LinkedIn, Twitter, Facebook /TheMasterplanAgency Themasterplan.ro