This was the presentation that Ben Zelikovitz used to showcase all the new features and functionality of the SiteScout DSP during our webinar on September 10th, 2014, which include: new inventory, new data partners, campaign groups and folders, mobile rich media (MRAID), and various other improvements.

1. SiteScout Product Update
September 2014 Edition

2. CAMPAIGN FOLDER AND GROUPING
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FOLDER FEATURE: Folders can now be
created to organize various campaigns to clean
up the dashboard for quick and easy access.
GROUPING FEATURE: This feature will
allow you to manage multiple campaigns with
one budget. All the campaigns to run from the
same budget, which makes it easier to manage a
larger project.
CREATING A GROUP: Simply create a
new Group or import existing campaigns to the
group and assign a total budget.
DASHBOARD VISIBILITY: All folders
and groups will be listed out on the dashboard in
an organized fashion.
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3. BASIC OPTIMIZATION: CTR, LP CTR, CONVERSIONS
Optimization by creative is
intended to automatically
distribute the majority of
impressions to your best-performing
creative.
Site / Placement optimization
allows you to set a CTR goal
that any site or placement in
your campaign must meet.
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4. MRAID (MOBILE RICH MEDIA)
Support available for both V1 and V2 of MRAID creative.
 V1 supports expandable and interstitial ads
 V2 adds support for resizable ads (ads that change size with greater subtlety than
expandables), and gives more features for controlling expandables as well.
Source: IAB.net
Img Source: MoPub

5. DMA (DESIGNATED MARKET AREA) TARGETING LOOK UP
COMPREHENSIVE TARGETING
 GEOGRAPHIC: Targeting Countries,
States, and Cities
 DMA LOOKUP CODE: New feature that
allows for targeting metro areas that
cover majority of the USA (210 in total).
 ZIP/POSTAL CODE: Can target individual
or a group of zip-codes.
 FSA CODE (Canada): Lookup the first 3
value of your postal code.
 AREA CODE: Targets an area code of a
particular neighbourhood.

6. NEW AUDIENCE DATA SEGMENT
New Audience Data
 Exelate: The leading independent data platform, empowers
marketers with better insights and massive reach to more
effectively engage consumers.
Already Integrated
 BIzo: BIzo gives marketers access to the business professional audience
group based on industry, company size, and etc.
 DataLogix CPG and Lifestyles: DLX CPG segments specify target
audiences using actual consumer shopping behavior.
 IRI: IRI Group is a global leader in innovative solutions and services for the
CPG, retail and healthcare industries.
 i360: i360 provides political data on almost 131 million Americans, such as
likelihood to vote, political leaning, donors, voter values, etc.
 Lotame: Lotame is a DMP that collects, organizes, and segments online
data ranging from Travel to Careers.

7. VIDEO CAMPAIGN ENHANCEMENTS
SpotXchange
 Brings a variety of new inventory; from premium websites like ABC,
Pandora, AMC, and a number of the ComScore 500 brand name
publishers, to more niche, and long-tail websites.
 Overall, they provide our platform with 12 billion additional video
impressions per month.
LiveRail
 Best known for being the number one source of DailyMotion
inventory.
 Through this partnership, it has opened up roughly 1 billion
additional video impressions per month. But we are slowly
ramping them up, so expect that number to increase
significantly.

8. NEW INVENTORY SOURCES
GumGum
In-Image Ad Formats
 They offer unique in-image and in-screen ad formats. In-image
ads are where the creative floats over top of images
within web pages.
 As a result, the supported ad sizes are different than usual.
 The most common sizes are 728×90, 468×60, and 320×50,
with 234×60 also available. Here is how it looks (top image):
In-Screen Ad Formats
 In-screen ads are where the creative floats at the bottom of
the page. Both mobile and desktop inventory are available for
this format. (bottom image)

9. NICHE INVENTORY SOURCES
AdNetwork.Net is an
exchange that’s focused
on Latin America
inventory, and have
roughly 65 million
impressions per day
Batanga is another Latin
American exchange with
an average daily volume
of 35 million
impressions.
Ybrant Digital is a
performance marketing
exchange with an
average daily volume of
35 million impressions.
Media Shakers is a
performance marketing
exchange with an
average daily volume of
200 million impressions.

10. NEW IMPROVEMENTS
New Inventory Feature: “Add All” Button
For adding all the visible sites within the inventory screen when creating a
new campaign. This button supports the bulk addition of up to 2000 sites.
Improvement: Increased Inventory Export Limit
When viewing the Inventory tab, there has always been an Export button
that allowed you to export your current view of the site list. The limit used
to be 1000 sites, but that limit has now been increased to 10,000.
Improvement: Ad Quality Process Change
After creating a campaign, if you wanted to add additional sites, those
sites would automatically require review before becoming active, but no
longer. Sites now immediately default to “eligible” review status, which
means they are active. This should speed up the review process and allow
you to scale your campaigns that much quicker.

11. NEW FEATURES
Bulk Add Sites By Site ID
You can now add a “whitelist”, so to
speak, composed of sites (using their
Site IDs) when creating a campaign and
adding inventory targets.
Easily Apply for API Key
Apply for an API key, which will allow
you to programmatically create and
control campaigns, and access all of
your campaign reporting and asset
statistics.
Search Field For Contextual
and Audience Segment
Selection
Search field above the grids, making it easy
to find the segment of your choice by name.

12. FUTURE FEATURES
FUTURE FEATURES ROADMAP

13. FUTURE FEATURES
FEATURE ROADMAP
FACEBOOK EXCHANGE
DESKTOP INTEGRATION
MOBILE RETARGETING
PREVIOUSLY FOR DESKTOP ONLY
VIDEO REPORTING
COMPLETE VIEW-TIME REPORTING (INCLUDING SKIPS)
DOMAIN REPORTING
REPORT BY DOMAINS FROM INDIVIDUAL PROPERTIES
NEW DATA PARTNERS
MAPONICS, LIVERAMP, GRAPESHOT
AGENCY REPORTING TOOL (ART)
MANAGE REVENUE, SPEND, AND CLIENT REPORTING

14. DEMO
LIVE DEMO OF THE NEW FEATURES