Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning Don't wait for a crisis to hit before considering your communications strategy. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond. Take action today to ensure tomorrow's stability. > Planning for crisis incidents and overcoming resistance > Engaging in rapid response > Putting crisis plans into action > The role of social media in a crisis Moderator: Ted Skinner, Vice President, Public Relations Products, PR Newswire Panelists: Anne Sceia Klein, APR, Fellow PRSA, President, Anne Klein Communications Group, LLC Irv Lipp, Principal, LippService LLC David Weiner, Senior Account Manager, PR Newswire

1. “ Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning”

3. Building Effective Crisis Communications Plans

4. A crisis should not come as a surprise

25. Anne Sceia Klein President, Anne Klein Communications Group, LLC www.annekleincg.com 856-866-0411 [email_address]

26. Crisis Management Exercise Or, Are You Ready ? Why, How and When? LippService, LLC Wilmington, DE

45. “ We must indeed all hang together, or, most assuredly, we shall all hang separately.” --Benjamin Franklin Golden Rule #2

51. Spokesperson Training Effective Delivery of the Message G. Irvin Lipp, Principal, LippService LLC (302) 652-2385 This is just the highlights. WE OFFER one-day and two-day courses on this subject. Made even more critical by today’s SOCIAL MEDIA AND HOW TO RESPOND. ASK MARS CANDY…140 CHARACTERS CAN GET YOU IN TROUBLE.

54. The Crisis

55. The Crisis

56. The Reaction

57. The Reaction

58. The Reaction

59. The Crisis

60. The Reaction

62. The Crisis

63. The Crisis

64. The Reaction

65. The Outcome

67. David Weiner Senior Account Supervisor PR Newswire [email_address]

68. Thank You for Joining Us Today QUESTIONS?