The document summarizes the results of a survey about music preferences and spending habits. The survey found that most people prefer online shopping and search engines to social media for music. While social media was the most popular choice, fewer people chose it than expected. The majority of respondents said they buy music in stores rather than download online. Most people said they do not illegally download music tracks. Based on the results, the surveyor plans to focus their music magazine on news, include free vouchers, and feature articles on live music events and a unconventional magazine cover design.

2. 22.2% of females took part in my survey. 77.8% of males took part in my survey.

3. I’m very surprised about how many people actually chose online shopping and search engines rather than social networking sites as I imagined would be the most popular! Although social networking was the highest voted, I thought that the percentage would be much higher. Some people chose two/three options!

4. 41.2% Clubs 47.1% Gigs 23.5% Festivals

5. I expected these results to be more swayed towards the online download rather than the in store purchase but I am very pleased that still a large population buy in store!

6. 44.4% Said Yes they do live stream tracks! 55.6% Said no they do not live stream music!

7. 44.4% Said they DO illegally download! 61.1% Said they DO NOT illegally download!

8. I will include all of these aspects within the production of my music magazine, But I will most definitely use ‘Latest News’ as a key selling point to the front cover of the magazine.

9. 47.1% Said they spent £0 per month on music magazines! 47.1% Said they spent between £1-£3 on music magazines per month! 5.9% Said they spent over £3 per month on music magazines!

11. Survey Monkey I conducted my research using ‘Survey Monkey’. I created my own survey online and posted it on my Facebook account asking friends to take part. I had difficulty in the beginning in knowing how I was to structure my survey and how they would be answered. A fault in my design would be that I didn’t create my survey in a way that the ‘reader’ could answer only one of my multiple choice answers. My final results were somewhat surprising. I didn’t expect so little people to buy their music from stores and how little people spent on music magazines. I found it particularly interesting that the majority of people asked like to know all the latest news when reading a magazine rather than receiving freebies and getting exclusive interviews. I feel that I will most definitely design many of my key features on what I have found from asking a group of young people their preferred music choices, whether it by design, consumption or activities whilst using music. Survey Monkey results: http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=xeVoinUqniquV8YnktOrLGUnRxOUwtHjeJ7JSU0PJYc%3d

12. Action Points From this survey I have decided to include in my magazine….. A male target audience based magazine Music voucher freebies! An Exclusive interview and the main head line will be a ‘latest news leak’. Articles on gigs, clubs and festivals. Finally I have decided that my front cover is not going to be a conventional one, breaking the left third rule, Using a very big main image and including all of the above to the full extent.