2. The No.1 solution provider in our category in India
20 years of experience and expertise
The largest and Oldest wellness organization in Mumbai
About the Company …
3. Eat Healthy…Be Fit
The Mission …
Mission
At Anjali Mukerjee Health Total, we believe in using food
as medicine. When this is combined with Ayurveda, Food
supplements, mild exercise and lifestyle changes, it can
restore health, reduce dependency on drugs enhance
energy levels and bring about good health.
4. The Core offering …
Anjali Mukerjee Health Total offers services in the form of Nutritional
Consultancy helping in Lifestyle Behavior Modification. Where the clients are
given a customized “Food & Herbal Plan” based on individuals
1. Genetics
2. Lifestyle
3. Prakruti( body composition)
4. Age.
The Type of health Plan, Weight loss program, or a combination of both
recommended to the client depending on the time required to manage the
Symptoms of Concern.
5. The Simple Process …
We work on natural body cycle and our programs are designed on a
unique four-step process
Detoxification The body needs to be detoxified to improve receptivity and
to increase the bioavailability of nutrients in the human body. This is done
by the foods, which are rich in antioxidants which arrest premature aging.
Rejuvenation Once the body has been detoxified, it absorbs nutrients from
food more easily and efficiently. Therefore the food that you eat at this
stage actually rejuvenates your system.
Nourishment After ensuring that the body is now effectively absorbing
nutrients from the food, it is automatically nourished by way of reaching its
optimum metabolism.
Maintenance Once through the entire process and you have achieved the
desired result, we teach you to maintain the same throughout your life.
6. The Plans …
Health & Weight Loss Plans
1. Energy Booster
2. Immunity Booster
3. Good Digestion
4. Cholesterol management
5. Diabetes Management
6. Blood Pressure Management
7. Knee/Joint Pain Management
8. Menopause Management
9. Fit after Forty
10.Skin Improvement
11.Detoxification with Weight-Loss
7. The Plan Details …
Energy booster
• For those who feel tired and exhausted all day
• Ideal for working Individuals
• Helps building immunity
• Keeps you energetic all day
• Build intrinsic body energy
• Shield against environment pollution
Immunity booster
• The natural way of building the body’s resistance to common ailments
• Get rid of morning sickness, frequent cold n cough
• Ensures everyday good heath of mind and body
Good Digestion
• Strengthens the digestive tract
• Prevents recurring indigestion leading to acidity & Gases
• Cures constipation
• Ensures optimum nutrient absorption
• Your shield against food pollution
8. The Plan Details …
Cholesterol management
Scientific and natural way to maintain Cholesterol levels
Helps manage/ reduce cholesterol
Fights Bad cholesterol at its cause
Non drug therapy, preventing long /short term side effects
Diabetes management
Manage healthy levels naturally
Helps remove/ titrate drug dependency
Inexpensive method of disease Management
Blood pressure control
Manage healthy BP levels naturally
Helps remove/ titrate drug dependency
Inexpensive method of disease Management
9. The Plan Details …
Knee/joint pain management
Natural way to prevent continued degradation
Quick and easy pain relief
Program Designed to target root cause of over weight
Compliments surgery and other treatments
Fit after forty
Ideal to turn around to a healthy lifestyle. Wellness solution
Helps building immunity to fight routine ailments
Build intrinsic body energy thus ability to fight internal ageing
Your shield against stress, over work and pollutant.
Stops organ ageing
Menopause management
Unique solution to manage symptoms away from drug therapy
Helps fight against mood swings and food cravings.
10. The Plan Details …
Skin improvement
Helps restore skin health
Genuine skin treatment from within
Treatment without chemicals
Long lasting results and therapy
Detoxification with weight loss
Weight management the healthy way
Natural weight loss therapy away from any surgical procedure.
Non machine /Non drug non side effect program
Natural safe & healthy pace of weight loss
Program that is customized rather than standardized approach.
Restores Self confidence
Non starving food plans
Enable Lifestyle modifications for long lasting results
11. The Position & The Vision …
Current position
AMHT is the only market player which successfully delivers Lifestyle
Behavior Modification and corrects most lifestyle issues using Food as
Medicine customized to each individual body type.
Currently AMHT has a footprint of 20 centers across Mumbai, 19 Delhi, 11
Bengaluru, 6 Pune 1 Indore and 1 in Nasik, and an online delivery Model.
Total 60 centers
Vision
To be the leading National player in nutritional counseling across India
12. The Company History …
1997 Created the brand Anjali Mukerjee Health Total for diet plans
1998 Brought in a second line of nutritionists and herbalists to reach out to a
wider client base under the Anjali Mukerjee method.
1999 Ran brand campaigns, their poster being a finalist at Cannes, France.
2000 0pened 4 health centers in Mumbai
2001 Tied-up with renowned academic Prof Y K Bhushan, of Narsee Monjee
Institute of Management Studies to help formulate long term strategies.
2002 Opened a total of 6 centers in Mumbai.
2003 Consultant for 8 years from 1996 - 2003 to Femina Miss India contestants
on diet advisory & providing healthy snacking foods from their range.
2005 Introduced programs other than slimming, e.g. cholesterol buster,
diabetes management, fit at forty, menopause management, etc.
13. The Company History ….
2006 Created a “Do-At-Home” program and set up a separate team which consults
clients over the phone/on mail.
2007-2008 Added 9 more centers in Mumbai taking the total to 15.
2009 Initiated customer relationship management (CRM) through dedicated software
2010 Developed in-house ERP systems to acquire new clients, maximize ROI, In line
with the current consumer trends, he has even initiated internet and mobile
marketing activities through the website, SEO, SEM, SMM, sms, e-mailers etc.
2012 Do@Home program
Nasik franchisee center
2013 Opened 5 more centers in Mumbai, 6 in Pune and 2 for on-line consultations….taking
the total numer of centres to 29.
14. Foot Print
Currently AMHT has a footprint of 20 centers across Mumbai, 19 Delhi, 11
Bengaluru, 6 Pune 1 Indore and 1 in Nasik, and an online delivery Model.
Total 60 centers
On line centers 3
15. Achievements ….
Achievements
Independent Consultant to “Soremartec Italia” – makers of Ferrero Rocher
chocolates, Tic Tac breath mints and Nutella hazel nut spread for her opinions,
expertise and advice on nutrition.
Member of the “Brooke Bond Tea Council” - a body formed to promote the
health benefits of tea by Hindustan Unilever – India’s largest FMCG Company.
"Official Nutritionist" to the Femina Miss India contestants. Consulted the
contestants consecutively for 8 years (1997 – 2004). The food plans of "Miss
Universe Lara Dutta, Miss World Priyanka Chopra, Miss India Gul Panag,
Neha Dhupia" & many others were designed and sponsored by HEALTH
TOTAL.
Yahoo.com has invited to write articles for their fitness section.
regularly blogs on Big Adda – India’s most popular blogging site, carrying the
blogs of India’s leading celebrities.
“Healing with Food” is amongst the bestsellers.
16. Media Presence …
MEDIA
Presence on media channels, across health shows, programs and discussions
by ET Now (Times of India Group) on Brand Equity, CNBC TV 18 on Lifestyle
Guru, Bloomberg-UTV on Life and Style, UTV-I on Lifestyle and CNBC Awaaz
on Lifestyle Guru for her expert views on different topics.
Published more than 1,000 articles in Bombay Times and Hindustan Times –
two of India’s top leading dailies.
Regular expert, to answer health concerns / queries in leading magazines like
Savvy, Food and Night Life, Harmony – a magazine by Dhirubhai Ambani
Group.
Provide columns for magazines like Femina, New Woman, Life Positive,
Grihlakshmi, Men’s Health- India Today, The Herald-Pune, The Free Press
Journal and has been the health editor for Elan.
Featured by leading newspapers like Asian Age, Deccan Chronicle, DNA After
Hours and magazines like Style Speak, Living Etc, Ahlan Masala (Dubai),
Beauty & Style, Outlook (Marie Claire) amongst others.
17. Awards …
AWARDS
Anjali Mukerjee Health Total has been conferred “India’s Best Nutrition and
Neutraceuticals Company of the Year 2010” by His Excellency Governor,
Maharashtra State, Shri K. Sankaranarayanan and President of FDA,
Maharashtra State, Shri Manohar Naik at the 3rd Annual Pharmaceutical
Leadership Awards involving Indian and Global Pharma companies.
Asia week - A leading international magazine featured us as one of “Asia’s
Leading Campaigners of Health”.
received numerous awards like ‘Women Achievers’ Award, ‘IJM’ Award,
‘Bharat Nirman’ Award and recently ‘Pantene Shine’ Award for her
outstanding contribution in the field of health and nutrition.
18. The Current Operations …
OPERATIONS
Market positioning of “100% Natural” with “No Scary Diets, No Gadgets”
unlike any other player in the market.
Successfully established and marketed HEALTH TOTAL as a category leader
across Mumbai to treat obesity and other lifestyle related health problems like
stress, skin problems, diabetes, BP, cholesterol etc.
Serviced more than 4,00,000 clients with a program success rate in excess of
90%.
Adopted and implemented ERP & CRM systems to retain, recall clients and
acquire new clients.
With appropriate “Consumer research and analytic tools”, understands trends
and thus target Marketing efforts to maximize ROI for all activities done.
19. The Current Operations …
OPERATIONS
In line with the current consumer trends, initiated internet and mobile
marketing activities through the website, SEO, SEM, SMM, sms, e-mailers etc.
Successfully used public relations to build the Health Total brand image.
Conceptualized and successfully executed models of workshops across
Mumbai for corporate audience and interested catchments
20. Clientile …
We have a standard price list all across the organization, differentiated on the
bases of local service clients and distance program clients
Local Serviced clients – Standard price list
prices includes program herbs
all health foods extra at actual
Distance clients (National) – Standard price list
including herbs + Health foods + Freight
Distance clients (international) – standard price list
including herbs + Health foods
Freight extra at actual
21. The Competitive Advantage …. Products
No. Attribute Anjali Mukerjee Competitive Advantage
1
Daily dedicated time & effort: Of
applying / consuming products
etc
Does not need daily time & effort: Needs
just 30 minutes, once a week
2
Is standardized for all: May / may
not work with all body types
Is customized: For each individual
based on his / her lifestyle, genetics etc
& hence works for all
3
Is artificial: So definite side
effects
Is 100% natural, so no side effects
4
Is a temporary solution: Due to
weight regain post product use
stoppage
Is a permanent solution, as based on
foods from your kitchen, so no weight
regain post program if followed
5
Success rates: Are a question
mark
Proven success rates of 90% plus on
delivery of promised results as can be
confirmed with more than 3 lakh clients
Products
22. The Competitive Advantage …. Services
No. Attribute Health Total Competitive Advantage
1
Is focused on weight loss: So may
trigger other un-necessary effects
Is focused on weight loss along with
better health (Side Benefits), improves
skin, digestion, energy etc.
2
Is standardized for all: May / may
not work with all body types
Is customized: For each individual
based on his / her lifestyle, genetics
etc & hence works for all
3
Is done using: Products /
machines/ gels / tucks etc -
artificial, so definite side effects
Is 100% natural, so no side effects
4
Is a temporary solution: Due to
weight regain post services use
stoppage
Is a permanent solution, as based on
foods from kitchen, so no weight
regain post program if followed
5
Daily dedicated time & effort: Of
applying / working out etc
Does not need daily time & effort:
Needs just 30 minutes, once a week
Services
23. Preventive care is a nascent stages of business growth where you correct
problems in
a way that they do not progress to Critical care like obesity etc serving as
market for
Gyms, Yoga etc. The awareness of preventive care is rapidly building up
across the
globe. For example: The growth of pathological labs - gives us an indication of
an
impending critical care problem through tests of blood, urine etc is phenomenal.
.
24. The Target Group ….
BEAUTY MARKET
Definition: The market includes segments where results can be seen by others
AMHT programs for the market: Weight loss, Weight Gain, Skin glow
Target Audience Profile:
Sex: Both Male & Female Age: 25+
Financial: Monthly income = 30,000+
Customer requirement: Is looking for solutions to look beautiful
PREVENTIVE HEALTHCARE MARKET
Definition: The market includes segments where results can be seen / felt by self but not
seen by others
AMHT programs for the market: Cholesterol, Acidity, Diabetes, BP, Detox, Energy,
Immunity etc
Target Audience Profile:
Sex: Both Male & Female Age: 30+
Financial: Monthly income = 30,000+
Customer requirement: Is looking for solutions to be healthy
29. The Advantages of AMHT …
Advantages
Established brand for nutrition
Adequate success stories
Measurable results
Scalable business model
High rate of rejoins and referrals
Limited national players in the market
Only nutritional based Solution provider
Growing health awareness of the target market, increasing the marketable
potential.
Fast growing urban centers around the country
30. The Key Success Factors for AMHT …
International applicability
Advisory expertise
New age solution
Appeal for GenX & GenY
Multicultural in its application
High rate of rejoins and referrals
Customised to every individual
Brand has a proven track record of delivery
Current Franchise Center doing well.
33. Eat Healthy…Be Fit
Godrej NATURE’s BASKET Association
Godrej Nature’s Basket teamed up with renowned nutritionist Dr. Anjali Mukerjee for the
launch of a new health section, ‘Healthy Alternatives’ at their flagship store in Bandra.
This store offers an array of health foods that are heart-healthy, diabetic-friendly and
immunity-boosting.
Speaking on the theme of ‘You are what you eat,’ Dr. Mukherjee shared her insights into
maintaining a healthy lifestyle in today’s zippy daily routines.
“We at Health Total, in partnership with GNB, are very proud of the people who make
concerted efforts to be healthy in a degenerating urban environment. GNB is bringing them a
range of health foods that help fight disease, foods to detox, plan weight management, and
much more. This range of functional foods (that is, foods with healthy properties) will be
available at the Healthy Alternatives section at Nature’s Basket.”
40. Eat Healthy…Be Fit
‘Food Food’ Association
FOODFOOD, India’s most popular food and lifestyle channel has again tied up with Dr Anjali
Mukerjee for the launch of second season of ‘Health Maange More’ to be aired in the month
of April 13.The show will be called ‘Health Maange More with Anjali Mukerjee’.
The show is hosted by popular Chef Shantanu Gupte along with Dr Anjali Mukerjee.
In this season of ‘Health Maange More, every episode is built around a theme where Dr Anjali
Mukerjee and Chef Shantanu Gupte discuss lifestyle problems faced by people in their
everyday life.
Anjali Mukherjee will discuss the symptoms and control of these problems through Food while
Chef Shantanu cooks tasty yet healthy recipes based on the same theme. Some of the topics
that will be discussed include handling sugar cravings, weight loss, detoxifying, cholesterol
problems, diabetes, acidity, heart burn and many more.
42. ‘Food Food’ Association
15 Episodes -15 weeks telecast
Everyday one repeat for 15 weeks
3 Health Tips everyday for 15 weeksBy Dr. Anjali Mukerjee
Health Total contact details in all Episodes and vignettes
Aston bands in all Episodes
Contest questions in all Episodes
46. Eat Healthy…Be Fit
Corporate Social Responsibility ...
Every child in India has the right to free and quality education; yet approximately one out of every
two children do not have access to school.
Stepping ahead for the cause, renowned nutritionist Dr. Anjali Mukherjee along with other
celebrities like Arbaaz Khan, Huma Qureshi, Farah Khan and Neha Dhupia joined hands to come
together on a single platform & participated in a historical ‘Walk for the Love of Shiksha’ along
with P&G Shiksha students to express their solidarity for this issue.
In support of the cause, Dr. Anjali Mukerjee said, “Education is one of the most critical issues that
India is still facing. However, millions of children in this country today are deprived of this critical
opportunity because quality education is only possible when every child has adequate nutrition,
proper healthcare, safe surroundings, and doesn’t have to work for a living. I support P&G Shiksha
in its endeavours to make a difference and am very happy to be a part of the walkathon for
education.”
