The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Column Five), "Excavation: Digging Deep to Mine for Powerful Visual Content"
Jason Lankow, closed out The Thread Summit with a presentation on how best to share your message using visual stories. Jason's presentation included a real-life example working with Arrow Electronics in telling their story using infographics.
How Citizen Experience Can Transform Public Sector Service Delivery and Policymaking through the Power of Design.
TEDxPennQuarter talk Oct. 18, 2011 in Washington, DC
How Citizen Experience Can Transform Public Sector Service Delivery and Policymaking through the Power of Design.
TEDxPennQuarter talk Oct. 18, 2011 in Washington, DC
Content Crusaders: Building a League of Content Creators @fajrmuhammadFajr Muhammad
You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was presented at the iAcquire Content Meetup: Human After All on 7/24/2013
Newsroom Creative - Fueling Your Content CreationColumn Five
Creating visual content is hard. Creating consistent and timeline visual content is even harder. That's why we've established a new program called Newsroom Creative. This program allows brands to create visual content in a timely fashion, and at a scalable frequency. For more information visit our website.
Overview of content marketing that includes a description of content marketing, strategy, the relationship with search/ SEO, asset types and pulling it all together.
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
Digital Creative
02/11/14 – to date
CASPIAN DESIGN/ETHOS MEDIA
Current projects vary from Video
Production, Motion Graphics and
Graphic Design.
I am presently developing smart (dynamic)
content systems for video and motion
graphics. See www.caspiandesign.me.
Content Crusaders: Building a League of Content Creators @fajrmuhammadFajr Muhammad
You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was presented at the iAcquire Content Meetup: Human After All on 7/24/2013
Newsroom Creative - Fueling Your Content CreationColumn Five
Creating visual content is hard. Creating consistent and timeline visual content is even harder. That's why we've established a new program called Newsroom Creative. This program allows brands to create visual content in a timely fashion, and at a scalable frequency. For more information visit our website.
Overview of content marketing that includes a description of content marketing, strategy, the relationship with search/ SEO, asset types and pulling it all together.
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
Similar to The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Column Five), "Excavation: Digging Deep to Mine for Powerful Visual Content"
Digital Creative
02/11/14 – to date
CASPIAN DESIGN/ETHOS MEDIA
Current projects vary from Video
Production, Motion Graphics and
Graphic Design.
I am presently developing smart (dynamic)
content systems for video and motion
graphics. See www.caspiandesign.me.
Better Communication for Global BusinessRon McFarland
Japanese people have often told me they don't communication very well globally, particularly in English. Also, when I was giving overseas sales seminars, I noticed that communication was a problem, as many of the sales people did not have much education, and to make things worse, their first language was not English. Therefore, I used a lot of visual aids in all of my presentations. I have noticed my global communications have improved greatly as well. I studied how to be more persuasive global through these visual aids and prepared suggestions on it. Have a look at this presentation. It my benefit you as well.
talk about local and social housing providerswilliam perrin
Presentation to a range of social housing providers in the UK about how a hyperlocal website run by and for your residents can help make for a better community.
Leveraging New Technology Tools To Better Support Families & EducatorsFHI 360
Presented at the State of Virginia's Parent Resource Center Conference:
CONNECT FOR SUCCESS
Promoting Collaborative Connections between Families and Schools
to Improve Student Outcomes
Presented at the State of Virginia's Parent Resource Center Conference:
CONNECT FOR SUCCESS
Promoting Collaborative Connections between Families and Schools
to Improve Student Outcomes
The UBER Effect: How to Compete in the New Business OrderVIVALDI
"How to compete in our new world of disruption?
Vivaldi Founder and CEO Erich Joachimsthaler gave a keynote address at the Brand Week Istanbul festival on November 9, 2016 during which he outlined how to stay ahead of what he calls the “Uber effect.” He reminds us that it is not just technology that matters. What matters is how consumers have adopted technology, and the pace with which they have adopted technology. It has created a new consumer—the empowered consumer and always-on consumer. Erich highlights how marketers can succeed in this environment and how to approach innovation, build strong brands and connect with customers in meaningful ways.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Similar to The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Column Five), "Excavation: Digging Deep to Mine for Powerful Visual Content" (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Column Five), "Excavation: Digging Deep to Mine for Powerful Visual Content"
1. THE EXCAVATION:
Digging Deep to
Mine for Powerful
Visual Content
JASON LANKOW
@jasonlankow
Column Five
columnfivemedia.com
@columnfive
#ThreadSummit
2. 2
Co-founder of Column Five, a visual
content marketing agency
specializing in infographic design
and data visualization (CA/NY)
JASON
LANKOW
Co-author of Infographics:
The Power of Visual Storytelling
(Wiley, 2012)
Professor of Information
Visualization, Columbia University
3. 3
ABOUT COLUMN FIVE
We do good work with good people. Through
trusting partnerships, we build, distribute and
automate powerful visual content that educates,
engages and inspires.
8. 8
Why Does Visual Communication Work?
We can acquire more information through
our visual system than through all other
senses combined. (Colin Ware)
11. 11
PART I:
MYTHS, TRUTHS AND
HALF-TRUTHS ABOUT
THE BELOVED SCOURGE
OF THE INTERNET:
INFOGRAPHICS
12. 12
MYTHS
1. WHAT WE REALLY NEED...IS A GOOD-LOOKING
INFOGRAPHIC
2. EVERYTHING SHOULD BE VISUALIZED
3. THE POWER IS/WAS IN THE NOVELTY OF THE
FORMAT
4. INFOGRAPHICS ARE EASY TO CREATE
13. 13
MYTH 1: WHAT WE REALLY NEED...IS A GOOD-LOOKING INFOGRAPHIC
MYTH
Infographics are successful because
they look good.
14. 14
MYTH 1: WHAT WE REALLY NEED...IS A GOOD-LOOKING INFOGRAPHIC
But I want one.
15. 15
MYTH 1: WHAT WE REALLY NEED...IS A GOOD-LOOKING INFOGRAPHIC
REALITY
Successful infographics are crafted with great
thought and intent.
16. 16
MYTH 2: EVERYTHING SHOULD BE VISUALIZED
MYTH
Because infographics are everywhere, every
piece of communication should be made visual
to make it more “digestible.”
17. 17
MYTH 2: EVERYTHING SHOULD BE VISUALIZED
REALITY
Visual content should be created to serve
specific communication needs/goals.
18. 18
MYTH 3: THE POWER IS/WAS IN THE NOVELTY OF THE FORMAT
MYTH
Infographics were powerful because they were new
and everyone loved them, but now they are old.
19. 19
MYTH 3: THE POWER IS/WAS IN THE NOVELTY OF THE FORMAT
REALITY
Infographics have been around for a long time.
Their application in digital content marketing is
new, but they have been effective for centuries.
20. 20
MYTH 4: INFOGRAPHICS ARE EASY TO CREATE
MYTH
It’s just pictures and words. Anyone can create
them. In fact, this guy over here is doing them
for $999.99.
21. 21
MYTH 4: INFOGRAPHICS ARE EASY TO CREATE
REALITY
Good visualization is effective when you know
who you are communicating to and why—and
you think about that audience first.
24. Boulder trail map.lh FINAL 11.27.pdf
1
11/27/13
4:54 PM
5
25
LICHEN LOOP AT HEIL VALLEY RANCH
Lat . /Lon.: N40 08.958 / W105 18.009 (Lichen Loop Trailhead)
6
ROYAL ARCH TRAIL
Lat. / Lon.: N39 59.930 / W105 16.970 (Chautauqua Park Trailhead)
You’ve got kids, and they’ve got tiny legs. Want to get them outside the
digital sphere, off their tablets, and into the fresh air? Take them on
TRENT R . HEIN
7
S
CHRIS ROSSI
8
SPRAGUE LAKE LOOP
Lat. / Lon.: N40.32043 / W105.6078
GOSHAWK FOWLER TRAIL
Lat. / Lon.: N39 55.904 / W105 16.228 (Eldorado Mountain Trailhead)
picturesque scenery of America. It’s understandable, and you've come
functions on the quiet and the serene.
peace of mind you’re actively pursuing.
SAM LEATHERS
PAUL NELSON
N
BO
L
R I S F OR
DE
16
E
FU
U
N
W
9
7
7
A COLLECTION OF OUTDOOR ADVENTURES
27
BEAR PEAK
Lat. / Lon.: N39 56.326 / W105 15.493 (South Mesa Trailhead)
10
11
5
Lat. / Lon.: N39 57.278 / W105 36.192 (Hessie Trailhead)
SCOTT SEIDEL
BRYAN BECKER
Heil
Valley
Ranch
DEVIL'S THUMB LAKE
12
UTE TRAIL
Lat. / Lon.: N39.997198 / W105.309058
MT. SANITAS
Lat. / Lon.: N40 01.242 / W105 17.649 (Mt. Sanitas Trailhead)
Whether you’re taking a special someone for a picnic or talking out
DIEGO SANCHEZ
KASIM ESMAIL
36
13
Bald Mountain
NCAR TRAILHEAD
Lat. / Lon.: N39 56.326 / W105 15.493 (South Mesa Trailhead)
14
BOULDER CREEK PATH
Lat. / Lon.: N39 57.597 / W105 14.230 (South Boulder Creek Trailhead)
Overland Road
18
15
4
Blue Lake
7
30
31
19
Y
7
Arikaree Peak
North
Boulder
CY
CMY
Peak to Peak Highway
K
33
Sugarloaf Mountain
Caribou Ranch
Open Space
19
72
22
15
Sugarloaf Road
10
28
2
6
93
22
WALKER RANCH LOOP TRAIL
Lat. / Lon.: N39 57.069 / W105 20.262
25
Coal Creek
Canyon Road
13
3
34
17
72
Peak to Peak
Highway
WHITNEY SATHER
24
FORSYTHE CANYON TRAIL
Lat. / Lon.: N39.960598 / W105.395751
8
9
27
29
Towhee
Trailhead
Buckeye Mountain
Ski Resort
1
LONG LAKE TRAILHEAD TO LAKE ISABELLE TO
ISABELLE GLACIER IN INDIAN PEAKS WILDERNESS
need. If you need more, then please ignore the sentence prior.
ALISEN BOL
GLACIER GORGE TRAILHEAD TO THE LOCH TO
SKY POND IN ROCKY MOUNTAIN NATIONAL PARK
Lat. / Lon.: N40 18.621 / W105 38.419
26
DIAMOND LAKE TRAIL
Lat. / Lon.: N39 59.714 / W105 38.052 (4th of July Trailhead)
28
T-33A CRASH SITE (4X4 TRAIL)
Lat. / Lon.: N40.162138 / W105.463858
ELDORA SKI RESORT
Lat. / Lon.: N39.961376 / W105.510831
Lat. / Lon.: N40 04.674 / W105 35.077
2
30
CAROUSEL OF HAPPINESS
Lat. / Lon.: N39.959789 / W105.509599
GOLD HILL INN
Lat. / Lon.: N40.063233 / W105.409132
Lat. / Lon.: N39 57.278 / W105 36.192
31
32
MILL SITE INN
Lat. / Lon.: N40.075114 / W105.504191
BOULDER DUSHANBE TEA HOUSE
Lat. / Lon.: N40.015728 / W105.277018
After a day of hiking and shaking your head from the disbelief of the
natural beauty that surrounds you, you’re going to be exhausted and
and infinite possibilities for good conversation over brunch. It’s the
cheapest/only form of teleportation that currently exists.
BETH MCELROY
TYLER BELL
3
Moderate
Lat . /Lon.: N39.977443 / W105.508811
Bear Peak
LOST LAKE, HESSIE TRAILHEAD (NEDERLAND)
Amusement
Ride
Restaurant
MUD LAKE TRAIL COMPLEX
prepared for your friends to ask you all sorts of questions, too, like,
Eldorado
Springs
Drive
Hiking Trail
Lat. / Lon.: N39.999739 / W105.471421
MATT KRIEGER
Gross
Reservoir
KEY
PEEWINK MOUNTAIN 4X4 TRAIL
KATHRYN NEUGENT
Eldorado
Springs
Pool
Magnolia Road
119
Lat. / Lon.: N40.010700 / W105.571439
NCAR
Twin Sisters Peak=
4th
of July
Road
RAINBOW LAKES CAMPGROUND
above you.
RYAN HARTKOPF
Flagstaff Road
23
Lat. / Lon.: N40 05.001 / W105 34.910 (Mitchell Lake Trailhead)
JEFF WRIGHT
21
Eldora Ski
Resort
140
20
Lat. / Lon.: N39 59.714 W105 38.052
salmon, and huge tiger muskies. If you bring food and drinks, too, you
14
Klondike Peak
Devil’s Thumb
Trailhead
23
Boulder
Canyon Road
29
BLUE LAKE
SEAN PEARCY
4TH OF JULY TRAIL
strong conversational skills. And maybe ingredients for s’mores.
They’re delicious.
21
36
32
119
4th
of July
Trailhead
Lat. / Lon.: N39 55.845 / W105 17.654
STEVE HATHAWAY
11
124
24
Lat. / Lon.: N40.378325 / W105.488296
RANDY ELSE
12
Bighorn
Mountain
20
26
18
ELDORADO CANYON TRAIL
AARON OTT
Long Lake
M
CM
SOMBRERO RANCH IN ESTES PARK
JACQUI PHENICIE
17
Apache Peak
C
MY
Lat. / Lon.: N40.007187 / W105.333232
BRIAN BEGLIN
Lee Hill
Drive
Lefthand
Canyon Drive
16
CANYON LOOP TRAIL
dog can ride a mountain bike, then there’s no need to listen to this.
Olde Stage
Road
1
CHRIS BOPP
NED MCCLAIN
James Canyon Drive
Mt.
Audubon
much a solid move for any situation.
enough for one day, friend.
Lefthand
Canyon
Porphyry Mountain
72
BIG BLUESTEM / TOWHEE TRAIL
Lat. / Lon.: N39 56.326 / W105 15.493 (South Mesa Trailhead)
4
BRAINARD LAKE TRAIL
Lat. / Lon.: N40 05.001 / W105 34.910 (Mitchell Lake Trailhead)
33
APPLIEDTRUST
Lat. / Lon.: N40 04.674 / W105 35.077
34
ELDORADO SPRINGS POOL
Lat. / Lon.: N39.932632 / W105.279178
needing to pack a backpack, this hike is as convenient and ready to go
most popular resorts for young and old, alike.
CHRIS MCDERMOTT
DAN MACKIN
C R E AT E D B Y C O L U M N F I V E
APPLIEDTRUST. COM
24
26. 26
MAKING IT INTERACTIVE
Interactive infographics are ideal for presenting vast amounts of data
(or any information) in a clean, organized and logical manner. They
can be explorative, narrative or a combination of the two.
EMBED http://www.columnfivemedia.
com/work-items/interactive-arab-media-use
27. 27
What makes a
good infographic?
The value of an infographic is determined
by context and its effectiveness.
28. 28
Growth in popularity
Wild effectiveness at the novelty stage in
digital content marketing led to
oversaturation and wide ranges of quality
and accuracy.
29. 29
THE 3 ELEMENTS
OF AN EFFECTIVE
INFOGRAPHIC
B E AU T Y
SOUNDNESS
UTILITY
BEAUTY
SOUNDNESS
UTILITY
36. 36
TAKING
INVENTORY OF
KEY FOUNDATIONAL
THINKING FOR
YOUR BUSINESS
HOW WELL CAN YOU (AND YOUR TEAM)
ARTICULATE EACH PIECE?
DOES IT STILL WORK FOR YOUR ORGANIZATION,
OR DOES IT NEED UPDATING?
WHAT IS MISSING ALTOGETHER?
WHO WOULD BENEFIT FROM UNDERSTANDING
THIS CORE INFORMATION?
WHAT WOULD IT LOOK LIKE FOR YOUR WHOLE TEAM
TO BE EXCITED ABOUT THIS INFORMATION?
37. 37
GOAL OF THE
FOUNDATIONAL ASSESSMENT
Strengthen your foundational thinking and identify sources of
powerful visual communication. Find opportunities to communicate
more than just what you do.
45. 45
WHO ARE WE TALKING TO? (AUDIENCE)
Rank in order of priority.
46. CONTENT GOALS/
OBJECTIVES
GOAL:
Create collateral to help people
get their friends interested in Mars
parties
OBJECTIVE:
Create a virtual home tour video
by 4-1-14 to increase new home
deposits by 25% YOY by 6-30-14
48. PUTTING THIS IN PRACTICE: TELLING THE
WHOLE STORY
GOAL:
Create excitement and understanding around company vision;
help team tell the Arrow story.
Arrow Graphic
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49. PUTTING THIS IN PRACTICE: COMMUNICATING YOUR
VALUES INTERNALLY
GOAL:
Use visual content in our office to reflect and reinforce our Five Columns.
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50. PUTTING THIS IN PRACTICE: COMMUNICATING YOUR
VALUES EXTERNALLY
GOAL:
Use visual content in our office to reflect and reinforce our Five Columns.
50