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Startup Unfair Advantages
- 1. 1 HUNG PHAM Founder & CEO, Base.vn UNFAIR ADVANTAGE
- 2. 2 What is your startup unfair advantage? A favorite VC’s question - Something you (and only you) have while most others don’t ? TODAY’s TOPIC
- 3. 3 UNFAIR ADVANTAGE I go to SHARKTANK! So everyone knows me PS. Image is misleading
- 4. 4 UNFAIR ADVANTAGE Personal Authority Something only a few people has access to do PS. Image is misleading
- 5. 5 UNFAIR ADVANTAGE License A business could be valued $M for its license
- 6. 6 UNFAIR ADVANTAGE Family Son of Zara’s CEO opening an ecommerce website like Leflair PS. Image is misleading
- 7. 7 Everyone believes in you Past success Only a few are allowed to do License You are RICH and powerful …Exclusive contract MoneySpecial partnership A LOT OF UNFAIR ADVANTAGES You are born in a big family Family Special access to something Authority Block everyone from doing what you do Oops … maybe PatentShark Tank 01 02 03 04 05 06 07 08
- 8. 8 Everyone has their own unfair advantage BEHIND THE CLOSED DOOR … THERE IS SECRET
- 9. 9 How to start a startup with your unfair advantage? TODAY’s TOPIC
- 10. 10 How to start a startup with your without unfair advantage TODAY’s TOPIC Yay, because it’s unfair
- 11. 11 How a pure product-centric company was founded and grows IN VIETNAM? BASE.VN STORY
- 12. 12 A great condition to start and to make real progress in a short period of time WITH UNFAIR ADVANTAGE POSTION, RESOURCE, … WHAT DO YOU HAVE? You probably cant talk to anyone except yourself because no one is going to believe in you. So the tipping point: Belief becomes obsession WITHOUT UNFAIR ADVANTAGE BELIEF When belief becomes obsession, it’s the real strength
- 13. 13 We have the best position & condition to follow a hot trending while no one else can WITH UNFAIR ADVANTAGE TRENDING HOW TO START? Peter Thiel: What do you strongly believe but NOBODY DOES? WITHOUT UNFAIR ADVANTAGE CONTRARIAN True story: Most VC don’t believes in Base.vn story and the existence of a product-centric B2B company in Vietnam when we first founded. But we don’t really care.
- 14. 14 We love beautiful STRATEGIES – Because we are in a position capable of executing a lot of great things WITH UNFAIR ADVANTAGE A LOT OF STRATEGIES STRATEGY WITHOUT UNFAIR ADVANTAGE WORKING SO HARD what else can I do? ONE STRATEGY Hard working is not merely an indicator – it’s the REAL BEST STRATEGY
- 15. 15 Your People & your Customers Only them really matter. Jack Ma: Shareholders have to come last. So forget your shark. WITHOUT UNFAIR ADVANTAGE ONLY TWO Our partnership, our media, our government, our authority Sometime my SHARK!!! WITH UNFAIR ADVANTAGE EVERYONE INVOLVED WHO TO CARE?
- 16. 16 YOUR PEOPLE ARE YOUR MOST IMPORTANT ASSETS I cannot stretch enough their importance. Treat them with heart & respect
- 17. 17 A deep passion of building a great thing for the customers. It’s not just a goal, it’s the mission of existence WITHOUT UNFAIR ADVANTAGE PRODUCT!!! Because it’s my unfair advantage! WITH UNFAIR ADVANTAGE MY UNFAIR ADVANTAGE WHAT TO CARE?
- 18. 18 Each step we’ve done makes a little bit more stable foundation for the next day How we are in the other’s perspective is really unimportant. So we ignore all non-essential & non-related things WITHOUT UNFAIR ADVANTAGE LEGACY We need to always present as “a real winner” WITH UNFAIR ADVANTAGE A LOT OF WINS GOALS
- 19. 19 WITHOUT UNFAIR ADVANTAGE Nothing else matters except the People, the Product, the Customer, in that order SUPER SIMPLE COMPANY We really have more things to care about WITH UNFAIR ADVANTAGE “ADVANCED COMPANY” THE COMPANY
- 20. 20 COULD YOU START SOMETHING WITHOUT UNFAIR ADVANTAGE? YES, you can.
- 21. 21 K e e p w o r k i n g w i t h YOUR PEOPLE & CUSTOMERS Keep launching. Don’t be here listen to me. If you have an idea …
- 22. 22 THANK YOU Hung Pham Founder & CEO, Base.vn