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How to Build A Successful Corporate Video Business
- 1. How to Build a Successful Corporate Video Business Presenters: Mark Drager, Founder Kyle Wilson, Head of Post Production #ExtraordinaryVideo phantamedia.com TODAY’S TOPICS: // WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING? // WHERE ARE THE GROWTH OPPORTUNITIES? // THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS // THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS
- 2. About Phanta Media // Est. 2006 // Current Internal Structure: 10 People in the Business // 2x Business Development // 2x Producers // 3x Editors // 1x Motion Graphics // 1x Part Time Admin / PA / Copy Writing // Myself // …and Freelancers #ExtraordinaryVideo phantamedia.com
- 4. WE ALSO PLAY NICE IN THE SANDBOX
- 5. What is corporate video today and how do local markets shape your offering? #ExtraordinaryVideo phantamedia.com
- 6. What is Corporate Video? Marketing // Promotion // Communications Operations // Reputation Management Social Media // Lead Generation // Sales #ExtraordinaryVideo phantamedia.com
- 7. What is Corporate Video? Corporate Video is about helping business people achieve their business goals. #ExtraordinaryVideo phantamedia.com
- 8. How Do Local Markets Shape Your Offering? Local Economies Local Market Needs Local Budgets #ExtraordinaryVideo phantamedia.com
- 9. How Do Local Markets Shape Your Offering? Local Economies Local Market Needs Local Budgets Expectations / Project Types / Approaches #ExtraordinaryVideo phantamedia.com
- 10. Where are the growth opportunities? #ExtraordinaryVideo phantamedia.com
- 11. VALUELOW HIGH BUDGETS LOW HIGH Marketing & Promotion ! Branded Content ! Content Production ! Training Content ! Internal Communications #ExtraordinaryVideo phantamedia.com
- 12. VALUELOW HIGH BUDGETS LOW HIGH Marketing & Promotion ! Branded Content ! Content Production ! Training Content ! Internal Communications #ExtraordinaryVideo phantamedia.com
- 13. The 10 secrets to building a successful video production business #ExtraordinaryVideo phantamedia.com
- 14. What matters is whatever a client values… no more and no less. SECRET #1: What really matters? #ExtraordinaryVideo phantamedia.com
- 15. Your mindset is the most important trait. SECRET #2: What dictates success? #ExtraordinaryVideo phantamedia.com
- 16. Money on the Side Full Time Freelance Small Shop Large Firm Built to Sell SECRET #3: Know your goal. #ExtraordinaryVideo phantamedia.com
- 17. You can’t copy and paste how others market, sell or run their business. SECRET #4: Don’t steal. #ExtraordinaryVideo phantamedia.com
- 18. Build your business around your passion and it won’t feel like work. SECRET #5: Find your passion. #ExtraordinaryVideo phantamedia.com
- 19. People want to work with people who know what they’re talking about. SECRET #6: Start with what you know. #ExtraordinaryVideo phantamedia.com
- 20. “Market your mission, not your product.” SECRET #7: Stand for something. WISTIA - APRIL 23RD 2014 #ExtraordinaryVideo phantamedia.com
- 21. It’s easier to sell when others deliver the work ! It’s easier to make big promises when you know you/your team can deliver ! If you can’t sell, find someone who can. SECRET #8: You have to sell. #ExtraordinaryVideo phantamedia.com
- 22. Never whitelable Own your IP Fight for the rights to display it Do whatever it takes to build your portfolio SECRET #9: Your portfolio is your livelihood. #ExtraordinaryVideo phantamedia.com
- 23. Don’t give up. SECRET #10: Stick to it. #ExtraordinaryVideo phantamedia.com
- 24. The tools of the trade: A production pipeline that produces results #ExtraordinaryVideo phantamedia.com
- 25. How to Build a Successful Corporate Video Business Presenters: Mark Drager, Founder Kyle Wilson, Head of Post Production #ExtraordinaryVideo phantamedia.com TODAY’S TOPICS: // WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING? // WHERE ARE THE GROWTH OPPORTUNITIES? // THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS // THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS