My Lecture on "How to make a business" and at the Westminster Business School at the University of Westminster, London UK. (16th Nov 2015)

1. FROM ZEROTO ONE
and more to come.

2. WHO I AM
Name: Roberto Cipollini
Entrepreneur in the digital market for 15 years.
Founder & CEO of Smappo/Plannify
Seed Investor / Angel

3. GO INTERNATIONL
companies I founded, co-founded, invested

4. AMS LABS / REELSOURCE
Milan Based Companies

5. PICK1
San Francisco Based Company

6. COLTO
Tallin Based Company

7. SMAPPO / SWIPOP
London based companies

8. BOOTSTRAP MY COMPANIES
all of my companies were bootstrapped without funding.
good or bad?

9. LITTLE HISTORY OF MYSELF
from 6 to 40 yrs

10. FIRST CODING AT 6YRS
a small piece of text game in basic.

11. A LOT OF JOBS
learn the hard work
call center operator
worker in production line
display tools

12. BE CURIOUS
read, study, and don't be afraid to ask question to learn new
things

13. I AM A NERD & BUSINESSMAN
I could become schizophrenic.
Who said that? :)

14. INTRANET & KM
15 yrs ago my first company, first big project, first big customer.

15. US PARTNER
Softlanding / Unicom

16. WHAT IS INNOVATION?
Am I an innovator?

17. THE WINDSHIELD WIPER
innovation not changed since 1906

18. from an idea to the 2nd biggest platform for event management in Italy
2008 - just a MVP, an exercise
SMAPPO - EVENT MGNT
2010 - first users and revenues
2012 - it’s a stand alone company
2015 - it’s a group.

19. BIG DATA FOR EVENTS
market leader in event management and planning.
Smappo and Plannify merged in 2015.

20. HOWTO MAKE BUSINESS
Do. Make Mistakes. Learn. Repeat.

21. SHOW UP
YOURSELF
put yourself on the line.
screw your comfort zone.
believe in your heart and passion.

22. DON’T STOPTILLYOU DROP
fail is sometimes an option and an opportunity to do better
next time.

23. BE PATIENT
it's an absolute necessity, if you want to succeed.

24. GROWYOUR NETWORK
feed your mind from different people

25. GIVE. GIVE. GIVE.
before asking for fees or money,
build a high value service or product

26. LISTENTOYOUR USERS
feedback are your best resources

27. AM I ALONE?
be the one man band is not always the best way

28. MARKETING: I AM NOT GOOD
Learn to ask for help.

29. TEAM
you first mission is to share where the business is heading to.

30. EVOLUTION AND GROWTH
from small deals and customers, to first big money

31. COMPETITORS
you will find many others that want your same spotlight

32. M&A
Merger and Acquisitions are sometimes strategies to growth.

33. http://twitter.com/robcip
http://it.linkedin.com/in/robertocipollini
THANK YOU.