This document discusses various propaganda techniques used to influence opinions and decisions. It provides examples of common techniques such as bandwagon, name-calling, testimonial, glittering generality, plain-folks appeal, transfer, emotional words, faulty reasoning, and fear. The document emphasizes the importance of being informed decision-makers by checking sources, identifying hidden messages and propaganda techniques, and listening to our own judgment.
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
Jennifer Mooney, Executive Communications Director at Northlich, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
DIY (do-it-yourself) Marketing Tips for University of Houston Small Business ...Mandy de Leon
Presentation to UH SBDC for entrepreneurs on limited budgets. Shares tactics they can do themselves as well tactics for which they need professional assistance. Also a good section on what to know when hiring someone to produce your website.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
You have precisely 15 seconds to make a good first impression. Welcome to the world of Tweet-style cover letters and bulletized resumes. What is your ROI? How do you differentiate yourself from your completion? How can you help a firm with its SEO and SEM? Are you a team player? A good fit? And when can you start? Be sure to Google yourself; they will.
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
Jennifer Mooney, Executive Communications Director at Northlich, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
DIY (do-it-yourself) Marketing Tips for University of Houston Small Business ...Mandy de Leon
Presentation to UH SBDC for entrepreneurs on limited budgets. Shares tactics they can do themselves as well tactics for which they need professional assistance. Also a good section on what to know when hiring someone to produce your website.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
You have precisely 15 seconds to make a good first impression. Welcome to the world of Tweet-style cover letters and bulletized resumes. What is your ROI? How do you differentiate yourself from your completion? How can you help a firm with its SEO and SEM? Are you a team player? A good fit? And when can you start? Be sure to Google yourself; they will.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
How to Conquer Inbound Marketing on a Startup BudgetNextiva
Inbound Marketing is a critical component in your customer acquisition strategy.
Companies like HubSpot, Slack, and Drift have achieved massive growth by mastering the art of inbound marketing.
So can you.
The beauty of inbound marketing is that you don't need a ton of fancy tools or ridiculous budget to make a major impact on sales and revenue growth.
On the flip side - inbound marketing can become costly and challenging if you don’t know what you’re doing or where to allocate your budget.
SmartBug Media superstar Jen Spencer is here to save you from your headaches.
This webinar is going to teach you how to conquer inbound marketing on a startup budget. Jen will discuss strategies and plans to conduct inbound marketing successfully and effectively.
What You’ll Learn
- How to create a low-cost inbound marketing playbook.
- How to be more efficient and effective with inbound marketing.
- Staying true to your brand while staying on a budget.
- Using analytics to refine your strategy and measure success.
- How to leverage free tools and channels to reach and wow your audience.
Join SmartBug Media’s VP of Sales and Marketing, Jen Spencer, and Nextiva Director of Demand Generation, Gaetano DiNardi, as they walk you through their playbooks for conquering inbound marketing on a startup budget.
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
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DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Whose voice guides your choice
1. Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques in the
media
2. How do you decide who is the
best candidate…
Clipart-Microsoft Office XP 2002
3. or which is the
best toothpaste ?
Clipart-Microsoft Office XP 2002
4. Looking for facts to back up
your choice is an excellent
idea, but find out who is
presenting those facts.
Clipart-Microsoft Office XP 2002
5. Are they facts at all,
or is the advertiser
using propaganda
techniques to
persuade you?
Clipart-Microsoft Office XP 2002
6. What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
7. Who us e s
P ropa g a nda ?
•Military
•Media
•Advertisers
•Politicians
•You and I
8. What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
9. B a ndw a
g eo y b o d y is doing this.
•E v r
n
•If you want to fit in, you need to “jump
on the bandwagon” and do it too.
•The implication is that you must J OI N
in to F I T in .
Clipart-Microsoft Office XP 2002
10. For
e x a m p le :
If t h e
w h o le Bank of the World Visa Card-
You can use it from Tennessee to
w o r ld Timbuktu-
anywhere you travel in whole wide
u s e s t h is world !!
V IS A c a r d , Sign up today at www.bowvisa.com
yo u m u s t Clipart-Microsoft Office XP 2002
11. N a m e -c a llin g
•A negative word or feeling is
attached to an idea, product, or
person.
• If that word or feeling goes along
with that person or idea, the
implication is that we shouldn’t be
interested in it.
12. For example:
Do we want a mayor who will leave us in
debt?
Clipart-Microsoft Office XP 2002
Spending grew 100%
under Mayor Moneybags!
13. Testimonial
•A famous person endorses an
idea, a product, a candidate.
•If someone famous uses this
product, believes this idea, or
supports this candidate, so should
we.
14. For example:
If we drink milk we
will all be as
famous as Milly the
model. Clipart-Microsoft Office XP 2002
Milly the Model
asks, “Got Milk?”
15. Glittering Generality
•A commonly admired virtue is
used to inspire positive feelings
for a person, idea, or product.
•Words like truth, democracy,
beauty, timeless are examples of
those general terms.
16. For example:
If you want to
be brighter,
you’ll support
Bill Brite.
Clipart-Microsoft Office XP 2002
Look on the bright
side!
Vote for Bill Brite !
18. For Example:
We want a Jim Smith, a mayor who
supports the regular American worker.
Clipart-Microsoft Office XP 2002
Vote for Smith
19. Transfer
•Symbols, quotes, or images of
famous people are used to
convey a message.
•The message may not
necessarily be associated with
them.
20. Celebrate
For example: the American
Way this 4th
Joe uses symbols of of July-
America to tie his Eat at Joe’s
restaurant to
American values for Joe’s Barbeque
Independence Day.
Clipart-Microsoft Office XP 2002
21. Emotional words
•Words that leave us with
positive feelings are used to
describe a product, person,
or idea.
•We associate those words
and, therefore, those
positive feelings with the
product.
22. For example:
What feelings
are inspired by
the words “true
love”? If you
wear this
cologne will
someone fall in
love with you? True
Love
Clipart-Microsoft Office XP 2002
23. Faulty Reasoning
•Factual supporting details are
used though they do not support
the conclusion. It works like
this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
24. For example:
Does this mean
that teachers
need medication
to keep their cool
during the school More teac hers
recommend
day ? C alm-me to help
them make it
through the day
Clipart-Microsoft Office XP 2002
25. Fear
•Our fears are displayed.
•Ideas, candidates, or
products are shown to put
our fears to rest.
26. For example:
If you use Safety
Ware it will
prevent people
Clipart-Microsoft Office XP 2002
Guard against
from stealing Identity theft
your identity-or Use Safety Ware
will it?
www.safetyware.com
27. How do we make sure that we are
making informed choices,
Clipart-Microsoft Office XP 2002
instead of allowing others to sway us in
our decision-making?
28. We make our own choices
when …
•we read and listen to reliable sources,
•we watch for combinations of truths
and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques,
29. and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN
VOICES !