Mahendra A. Sharma, CTO and co-founder of Nichetech, discusses app monetization strategies essential for reaching both free and paid users, emphasizing the importance of customer awareness and engagement. Key methods include mobile advertising, in-app purchases, and maintaining up-to-date apps while utilizing feedback and cross-platform publishing. Secrets to successful monetization are shared, such as optimizing ad placements, leveraging social media for user acquisition, and focusing on user retention through notifications and regular updates.

1. App Monetizing & Beyond
By
Mahendra A. Sharma
CTO & Co-Founder , NicheTech

2. My Profile
• 14 Yrs of IT experience
• Co-Founder and CTO of NicheTech
• Creator of Gujarati Pride Now Indian Pride range of Products
• Half Marathon Runner since 2013
• Cricket Enthusiast
• Active member at CSI Ahmedabad
• MOMO advisory committee member
• External Examiner of MCA Final Semester Projects

3. What is NicheTech
• Web and Mobile App Development Company
• Clients across 18 Countries
• Over 450 Projects delivered since 2010
• 45 Employees
• 2 Directors
1. Mr. Nilesh N Shah ( CEO)
2. Mr. Mahendra A Sharma ( CTO)
• Creator of Indian Pride range of Mobile products
• Over 2 million downloads of Indian Pride Products till 14 June 2014

4. Our Products

5. Why Monetizing?
• Customer doesn’t know about you or your product.
• There are more free users than paid users
• Reaching to Masses is important
• But Paying to few is equally important
• Most of the start-ups are self funded
• Monetize and run the show

6. How to monetize ?
• Mobile Advertise
• In App Purchases ( Freemium versions)
• Sell the apps ( Premium Apps)

7. Secrets to Earn More from Ads

8. Secret #1
• Ads where People don’t mind to see
• Ads where people click without intention

9. Secret #2
• Interstitial Full Page ads
• But Not annoying

10. Secret # 3
• Push Notification to Keep Users
connected to your app
• Let them open your app
once a day if not more
• Automatic Push notification by
Cron Job
• Manual Push Notification to apps
using your app control panel on web

11. Secret #4
• Keep your app up to date
• Don’t wait till its uninstalled

12. Secret #5
• Customer Feedback is important (read it)
• Reply the feedback
• Have a feedback mechanism within app if possible
• Dedicated effort towards replying mails.

13. Secret #6
• Take advantage of search keywords
in Play store and App store
• Ask customers to rate you

14. Secret #7
• Localize

15. Secret #8
• FB has claimed to have generated 145+ million new app installs.
• 81% of app users acquired through FB use the new app more than
once, compared to 78% of new users acquired organically

16. Secret #9
• Publish App on Multiple operating systems

17. Secret #10
• In App purchase, Earn Little bit from everyone
In-App Purchase Revenue Accounts For 76% Of U.S. iPhone App
90% In Asian Markets
2013 TechCrunch

18. Secret #11
• Sell the app if you can and If you have to
• The total revenue for paid apps in
Asia is around two-thirds of that in the U.S.

19. Questions…Answers… Fun
• mahendra@nichetechsolutions.com
• FB.com/mahendra.sharma
• Twitter : @mahendras