Indian Pride is a Language centrist entertainment content app in various Indian languages. We have apps like Gujarati Pride, Hindi Pride, Marathi Pride, Punjabi Pride, Telugu Pride, Tamil Pride, Malayali Pride, Bengali Pride, Nepali Pride, Sindhi Pride and more coming soon. We server free content entertainment for common man of India on Smart Phones. Website : http://www.nichetechsolutions.com/android-developers-india Facebook : https://www.facebook.com/NicheTech

1. Indian Pride
Born in Ahmedabad Gujarat

2. What do We understand First ?
• Something That starts with “M”?
• Something that is first in expressing our Joy.
• Something that helps to express our Sorrow.

3. Mother + Tongue = Mother Tongue

4. Indian Languages

5. Smartphones in India

6. Language Meets Smart Phones
• We Believe if An App has to
reach to every Indian, it has to
meet the expectations of 67
Million users
• If we provide the language (
Mother Tongue ) based
entertainment content, we can
reach to many Indians easily
• So we started with Gujarati
Pride in Gujarat

7. Gujarati Pride Products

8. Result
• 3 Lac Downloads
• 10000 People Left Positive Feedback
• 4 Figure USD revenue per month
• Recognition in Gujarat and India ( South Asia)

9. Revenue Graph

10. Awards & Recognition
GESIA – Best Innovation -2013
mBillionth-South Asia Finalist 2013

11. Proud Moments

12. Indian Pride Starts
Indian Pride Editors

13. Other Language Products

14. Growth in Other Language Products
• Over 2 Lac Downloads
• 500 + Reviews ( feedbacks)
• 4.5 out of 5 Rating on Android
• Revenue growth by 20% after introduction of
languages other than Gujarati

15. Future Growth Plan
• Current Stream : Only Ad revenue so far
• Future Revenue Model
– Subscription based Language Products
( Pay Per month or Year for unlimited Access)
– Our own Ad network for local ads ( In process )
– Pay per content ( eBooks download)
– Free Products will have Google Ads / Air Push ads
Continued

16. Target Consumer

17. Belief on Indian Consumer
• They Believed in Indian Consumer , so do we

18. Revenue Model
• 5-10 Rs. A Month ( Less than News paper
subscription )
• If we get only 1 crore people signed up out of
6.7 crore total smart phones, we get 5-10
Crore Rs. a month revenue
• 60-120 Crore Rs. revenue in 3yrs time
• Revenue Grows as number of mobiles and
installation grows.. At the rate of 36% a year

19. What we need
• Developers & Designers
• Content Contributors
• Investors to help us grow faster
• Lot of Love from Every Indian

20. WHO WE ARE
Nilesh N. Shah Mahendra A. Sharma
27 Yrs IT Experience 15 Yrs IT Experience

21. About NicheTech
• 3 Yrs in Business
• 45+ Employees
• Technology Consulting
• Mobile Apps & Web Development
• 450+ Projects delivered overseas
• ( Earn From Service and Invest in Product)

22. Question ?