SECQME Watch Over Me Deck 204, We are raising USD 150,000 at USD 1.5 million valuation. We like to be the "Waze" of the Personal Safety, (Which Sold to Google for USD933M) , Waze tells you where the traffic jams are so user could avoid traffic, Watch Over Me auto alert you when you enter high crime streets so you can avoid high-crime area

1. WATCH OVER ME
THE APP THAT HELPS RESCUE PEOPLE IN DANGER

2. > 135,000 Registered Users
2 weeks post-launch
#1 Lifestyle app in Malaysia
#2 Free app in Malaysia
#2 Lifestyle App in Singapore
#10 Lifestyle App in Australia

3. Women in Big Cities
Don’t Feel Very Safe.
!
They’re downloading panic button apps that don’t even work!
Women are always calling their fathers,
boyfriends, husbands, friends to feel
safe. Because they can’t call them all the
time, they install panic button apps.
!
But when you’re being attacked, do you
really have time to unlock your phone,
hunt down an app, and hit a panic
button?

4. With That In Mind,
We Built “Watch Over Me”
Sends
emergency alerts
“automatically”
And shake
your phone to
send
an emergency
alert

5. Sends Emergency Alerts “Automatically”
Let the app know how
long you want to be
watched over for
Go for your run
For every minute of the duration,
Watch Over Me sends your location
to our server
If you don’t confirm your safety by the time your run is up....
They will be provided with your
location on a map
Your emergency contacts
will be alerted via SMS
and email.
Video from your phone’s camera

6. Or, Shake Your Smartphone
To Get Help Immediately
Video Recording
Your GPS location
Video recording of what’s
going on from your
phone’s camera

7. Women Love This App
1 in 3 people who click on
our ad, downloads it.
60% of people who pay to
subscribe pay for 12
months.

8. We Can Reach 130M Women via FB Ads
18M
40M
36.5M
28M
3.4M
Female
Age 15-35
Smartphone-using

9. The Waze Of Personal Safety
In 2014, we’re taking it to the next level.
!
One benefit of Waze is that it tells you
where traffic jams are so you can avoid
traffic jams. Watch Over Me tells you
where high-crime streets are so you can
avoid high-crime streets.

10. Building The “Safety” Graph
Structuring
unstructured
crime data
Data from:
!
!
!
!
!
and more…
Crime Data
Crowdsourced
from Watch Over
Me Users
With The “Safety” Graph we will be able to tag streets or areas as “high-crime”
and watch over users when they need it the most.

11. Reaching Them is Scaleable & Affordable
!
31% of clicks convert into installs!
!
MY + SG = US$0.12
AU + NZ = US$0.35
USA = US$0.73
UK = US$0.88
!
+ Every user helps us get more users.

12. Our 12 Month Goal
1,000,000 users
24,000 paying users monthly
$600,000 annually

13. While we monetize from
paying users from highspend countries like the US,
AU and UK, we also monetize
from low-spend countries in
Southeast Asia.
!
We do this via the telcos.
400M

14. Deal Signed With
#1 Telco in Malaysia
Licensing Fee +
50:50 Revenue Share

15. Lock In SEA Country Partners = $360,000
Partnering with telco
partners in Malaysia,
Indonesia, Philippines and
Thailand alone , would lock
us in US$360K on top of
revenue we’d be making on
top of paying users.

16. US$1M annually
1,000,000 users
24,000 paying users monthly
$600,000 annually
+
$360,000

17. Future Opportunity #1: The “Waze” of
Personal Safety
In 2014, we’re taking it to the next level.
!
Just like Waze (sold to Google for $933M)
tells you where traffic jams are so you
can avoid traffic jams. Watch Over Me
will you where high-crime streets are so
you can avoid high-crime streets!

18. Building The “Safety” Graph
Structuring
unstructured
crime data
Data from:
!
!
!
!
!
and more…
Crime Data
Crowdsourced
from Watch Over
Me Users
With The “Safety” Graph we will be able to tag streets or areas as “high-crime”
and watch over users when they need it the most.

19. Future Opportunities #2:
China, Russia, Korea

20. Future Opportunities #3:
Watch Over Me For Wearable Tech
Google Glass
Smartwatches

21. This is our life’s work.
James Khoo, Founder
Chin Xin-Ci, Co-Founder
CTO + Systems Architect
Business Development + Marketing
Over Me when his
• Got the idea for Watch several days when • Was attacked + almost kidnapped in 2012 but
sister went missing for
escaped. Started working on Watch Ove Me
she was involved in a car accident.
building banking
• Former CTO,institutions solutions
for financial
Experian from
• Grew his R&D team atthan 2 years.
20-150 people in less
!
almost immediately after.
& activated a 250,000 community,
• Managed the birth of a US$1M/year business
leading to
• Managed SEO, Adwords, Facebook in
advertising and community engagement
broad range of industries.
This is why we dedicate our lives to making sure
every girl in the world has it on her phone.

22. Watch Over Me Targets A Very Basic
Need That Every Woman Has.
The Need for
Safety

23. Invest In The Future Of
Personal Safety
Raising $150,000
at $1.5 Million

24. xinch@secq.me
+60 12 4090562