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Startonomics (Re)Think Hawaii - Ted Rheingold

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Ted Rheingold
Ted Rheingold

Presentation by Ted Rheingold, CEO of Dogster, Inc. discusses how they define their Objectives & Key Results, and Key Performance Indicators, how they test and a case study of a data reading failure that led to a long-term success.

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Sit! Stay! Click! Making Your Users Beg for More [Re]Think Hawaii - Startonomics Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com twitter: @tedr
Dogster Screen Shots
Catster Screen Shot
Catster Screen Shot
Some Network Stats
 
[object Object],[object Object],[object Object],[object Object],Ready? Set Objectives & Key Results and GO!
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object]
“ So What?” & Actionablility ,[object Object],[object Object],[object Object]
Much More to Testing Than Being In Beta ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Testing FTW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tip: Use metrics to grow your business, not start it ,[object Object],[object Object],[object Object],[object Object]
Case Study
Marketing Initiative Feb ‘07 Goal: 2,000 New Registrants a Day ,[object Object],[object Object],[object Object],[object Object],[object Object]
LANDING PAGE Welcome
Landing Page Cute Overload
LANDING PAGE Daily Candy
REGISTRATION PAGE -Activate
Quantitative Success Doesn’t Mean Qualitative Success ,[object Object],[object Object],[object Object],[object Object]
Final Result ,[object Object],[object Object]
HOMEPAGE - Current
CRAZY EGG Searchers
Dogster Search Traffic
Free/CheapTools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com twitter: @tedr Sit! Stay! Click! Making Your Users Beg for More [Re]Think Hawaii – Startonomics

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Startonomics (Re)Think Hawaii - Ted Rheingold

Editor's Notes

  1. NSR: Great, but use the format of the Age dist slide, etc. and, when resizing a graph, hold down the shift key so it doesn’t get stretched out funny like this did.
  2. NSR: Great, but use the format of the Age dist slide, etc. and, when resizing a graph, hold down the shift key so it doesn’t get stretched out funny like this did.