SlideShare a Scribd company logo
Startup Metrics for Pirates: AARRR!   Future of Web Apps Oct 2009 Dave McClure, Founders Fund http://www.foundersfund.com/   http://500hats.typepad.com/ http://slideshare.net/dmc500hats/
Why I’m Here:  To Kick Your ASS. ,[object Object],[object Object],[object Object],[object Object],YOUR SILLY FUCKING HOPES & DREAMS, ABOUT TO BE  CRUSHED THE  REALITY : U  SUCK , YOUR PRODUCT  SUCKS , & U WILL  FAIL … HARD.
Dave McClure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GEEK, CODER, ENTREPRENEUR D-list Blogger, Marketing Hack, Wanna-be Angel/VC
Angel Investments  (Personal, 13 deals, 2004-2008)
Professional Investments (2009) FF Angel – 12 deals @$50-250K fbFund REV – 22 deals @ ~$15-75K
Web 2.0: Hell  Yes , Good Times. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Bold.  Be Humble. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize  4  Happiness  (both User + Business) ,[object Object],[object Object],[object Object],[object Object],[object Object],$$$
The Startup Metrics Religion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimize  TOTAL  time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
Startup Metrics for Pirates ,[object Object],[object Object],[object Object],[object Object],[object Object],(note: If you’re in a hurry, Google “Startup Metrics” & watch 5m video) AARRR !
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
Startup Challenges ,[object Object],[object Object],[object Object],[object Object]
Role: Founder/CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Product / Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KILL  A FEATURE. Something  Sucks . Find It.  KILL   It. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Step at a Time. ,[object Object],[object Object],[object Object],“ You probably can’t save your  Ass  and your  Face  at the same time…  choose carefully .”  – DMC
Links & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Creating Successful Developer Programs
Creating Successful Developer ProgramsCreating Successful Developer Programs
Creating Successful Developer Programs
Dave McClure
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
Dave McClure
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
Dave McClure
 
Acquire New Users with Better Activation
Acquire New Users with Better ActivationAcquire New Users with Better Activation
Acquire New Users with Better Activation
Conrad Wadowski
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)
Dave McClure
 
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Passle
 
How to Start Using Analytics Without Feeling Overwhelmed
How to Start Using Analytics Without Feeling OverwhelmedHow to Start Using Analytics Without Feeling Overwhelmed
How to Start Using Analytics Without Feeling Overwhelmed
Kissmetrics on SlideShare
 
Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...
MarketingSherpa
 
Human resonance for leaders pap 2015
Human resonance for leaders pap 2015Human resonance for leaders pap 2015
Human resonance for leaders pap 2015
Bernhard K.F. Pelzer
 
Using Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC PerformanceUsing Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC Performance
Sam Owen
 
The Social Consumer Study
The Social Consumer StudyThe Social Consumer Study
The Social Consumer Study
Don Bulmer
 
Brand Equity Measures
Brand Equity MeasuresBrand Equity Measures
Brand Equity Measures
sat2coolguy
 
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Affinitive
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing Campaigns
Aaron Corson
 
Facebook Application Marketing
Facebook Application MarketingFacebook Application Marketing
Facebook Application Marketing
Pete Mauro
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You Started
Toby Beresford
 
Inactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation StrategiesInactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation Strategies
Silverpop
 

Viewers also liked (17)

Creating Successful Developer Programs
Creating Successful Developer ProgramsCreating Successful Developer Programs
Creating Successful Developer Programs
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
 
Acquire New Users with Better Activation
Acquire New Users with Better ActivationAcquire New Users with Better Activation
Acquire New Users with Better Activation
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)
 
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
 
How to Start Using Analytics Without Feeling Overwhelmed
How to Start Using Analytics Without Feeling OverwhelmedHow to Start Using Analytics Without Feeling Overwhelmed
How to Start Using Analytics Without Feeling Overwhelmed
 
Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...
 
Human resonance for leaders pap 2015
Human resonance for leaders pap 2015Human resonance for leaders pap 2015
Human resonance for leaders pap 2015
 
Using Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC PerformanceUsing Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC Performance
 
The Social Consumer Study
The Social Consumer StudyThe Social Consumer Study
The Social Consumer Study
 
Brand Equity Measures
Brand Equity MeasuresBrand Equity Measures
Brand Equity Measures
 
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing Campaigns
 
Facebook Application Marketing
Facebook Application MarketingFacebook Application Marketing
Facebook Application Marketing
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You Started
 
Inactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation StrategiesInactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation Strategies
 

Similar to Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)

Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Dave McClure
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
Dave McClure
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)
Dave McClure
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)
Dave McClure
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)
Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
Dave McClure
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Dave McClure
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
Dave McClure
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)
Dave McClure
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Dave McClure
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
Dave McClure
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Dave McClure
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
Dave McClure
 
Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)
Dave McClure
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)
Dave McClure
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)
Dave McClure
 
Incubator 2.0: A Silicon Valley Success Story
Incubator 2.0: A Silicon Valley Success StoryIncubator 2.0: A Silicon Valley Success Story
Incubator 2.0: A Silicon Valley Success Story
Dave McClure
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
Dave McClure
 
Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)
Dave McClure
 

Similar to Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009) (20)

Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
 
Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)
 
Incubator 2.0: A Silicon Valley Success Story
Incubator 2.0: A Silicon Valley Success StoryIncubator 2.0: A Silicon Valley Success Story
Incubator 2.0: A Silicon Valley Success Story
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
 
Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)
 

More from Dave McClure

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
Dave McClure
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding Strategies
Dave McClure
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
Dave McClure
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
Dave McClure
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
Dave McClure
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
Dave McClure
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Dave McClure
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
Dave McClure
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Dave McClure
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Dave McClure
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Dave McClure
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
Dave McClure
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Dave McClure
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Dave McClure
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
Dave McClure
 

More from Dave McClure (20)

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding Strategies
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
 

Recently uploaded

一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
yfuwd
 
JourneyPalette Pitch Deck Seed pre-revenue
JourneyPalette Pitch Deck Seed pre-revenueJourneyPalette Pitch Deck Seed pre-revenue
JourneyPalette Pitch Deck Seed pre-revenue
WinroseMuthee1
 
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
AirportCityTerminals Terminals
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Naples Tours
 
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
eovoam
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
Spade & Palacio Tours
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
River Recreation - Washington Whitewater Rafting
 
What Budget-Friendly Attractions Does San Antonio Offer For Families
What Budget-Friendly Attractions Does San Antonio Offer For FamiliesWhat Budget-Friendly Attractions Does San Antonio Offer For Families
What Budget-Friendly Attractions Does San Antonio Offer For Families
Walking Tours of San Antonio
 
jaipur metro: stations, timings and latest news
jaipur metro: stations, timings and latest newsjaipur metro: stations, timings and latest news
jaipur metro: stations, timings and latest news
narinav14
 
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptxZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
prisy988
 
Best leisure recommended travel tips of 2024
Best leisure recommended travel tips of 2024Best leisure recommended travel tips of 2024
Best leisure recommended travel tips of 2024
kdadfarin363
 
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
Parag Goswami
 
ghmc zones and circle and why they are needed
ghmc zones and circle and why they are neededghmc zones and circle and why they are needed
ghmc zones and circle and why they are needed
narinav14
 
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the IslandSicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
Time for Sicily
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
edqour001namechange
 
Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
White Island Charter
 
Inca Trail to Machu Picchu An Unforgettable Adventure
Inca Trail to Machu Picchu An Unforgettable AdventureInca Trail to Machu Picchu An Unforgettable Adventure
Inca Trail to Machu Picchu An Unforgettable Adventure
Xtreme Tourbulencia
 
Bahrain Visa For Indians, Complete Process
Bahrain Visa For Indians, Complete ProcessBahrain Visa For Indians, Complete Process
Bahrain Visa For Indians, Complete Process
toolzbuycomaccess
 
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
Caribbean Breeze Adventures
 

Recently uploaded (19)

一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
 
JourneyPalette Pitch Deck Seed pre-revenue
JourneyPalette Pitch Deck Seed pre-revenueJourneyPalette Pitch Deck Seed pre-revenue
JourneyPalette Pitch Deck Seed pre-revenue
 
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
 
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
 
What Budget-Friendly Attractions Does San Antonio Offer For Families
What Budget-Friendly Attractions Does San Antonio Offer For FamiliesWhat Budget-Friendly Attractions Does San Antonio Offer For Families
What Budget-Friendly Attractions Does San Antonio Offer For Families
 
jaipur metro: stations, timings and latest news
jaipur metro: stations, timings and latest newsjaipur metro: stations, timings and latest news
jaipur metro: stations, timings and latest news
 
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptxZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
ZOOLOGICAL GARDENS AND ZOOLOGICAL MANAGEMENT.pptx
 
Best leisure recommended travel tips of 2024
Best leisure recommended travel tips of 2024Best leisure recommended travel tips of 2024
Best leisure recommended travel tips of 2024
 
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
 
ghmc zones and circle and why they are needed
ghmc zones and circle and why they are neededghmc zones and circle and why they are needed
ghmc zones and circle and why they are needed
 
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the IslandSicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the Island
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
 
Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
 
Inca Trail to Machu Picchu An Unforgettable Adventure
Inca Trail to Machu Picchu An Unforgettable AdventureInca Trail to Machu Picchu An Unforgettable Adventure
Inca Trail to Machu Picchu An Unforgettable Adventure
 
Bahrain Visa For Indians, Complete Process
Bahrain Visa For Indians, Complete ProcessBahrain Visa For Indians, Complete Process
Bahrain Visa For Indians, Complete Process
 
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
When Should You Visit Puerto Rico's Bioluminescent Bay For The Best Viewing E...
 

Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)

  • 1. Startup Metrics for Pirates: AARRR! Future of Web Apps Oct 2009 Dave McClure, Founders Fund http://www.foundersfund.com/ http://500hats.typepad.com/ http://slideshare.net/dmc500hats/
  • 2.
  • 3.
  • 4. Angel Investments (Personal, 13 deals, 2004-2008)
  • 5. Professional Investments (2009) FF Angel – 12 deals @$50-250K fbFund REV – 22 deals @ ~$15-75K
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  • 11.
  • 12. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 13. The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.

Editor's Notes

  1. BUILT TO LEARN This is the core feedback loop that powers startups. Their goal is not to optimize the time it takes to do any one of these steps. There are many specific practices that can power lean startups, and we’ll cover a few in this presentation. But more important than any specific practice is this core idea: startups should be built to learn.