The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Startup Business Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Startup Business Idea Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZfNCCq
Grofers is an Indian mobile e-commerce company that connects consumers to local stores for delivery. It allows users to order products through its mobile app and have them delivered quickly. Grofers aims to become a one-stop shop for daily needs. It offers grocery, fresh foods, electronics and other products from over 40,000 items. The app provides features like store searches, pricing guarantees and return policies. Grofers operates in 17 Indian cities using a network of local stores, city administrators and delivery people to fulfill orders for consumers.
This document provides a proposal for Coke Studios to partner with a major record label in the United Kingdom to market their music fusion brand. It recommends partnering with Universal Music Group, as they are the largest record label and have platforms like Vevo that could help promote Coke Studios' music. The proposal also discusses updating Coke Studios' licensing agreement to address rights and obligations for operating in the UK market.
Honasa Consumer Pvt. Ltd. owns several natural beauty and personal care brands including Mamaearth, The Derma Co., and B-Blunt (acquired in 2022). Mamaearth markets toxin-free baby products and uses influencer marketing and social media. The Derma Co. uses transparency and AI-powered marketing. B-Blunt focuses on hair care and partners with salons. Market research shows the companies target various demographics. Honasa uses a multi-brand strategy to target different customer segments and industries like baby, skin, and hair care.
Report on Factors affecting female brand preference on shampoo industrybhumi3
- The document summarizes research on factors influencing female brand preferences for shampoo in India. It discusses the major players in the Indian shampoo industry, brand loyalty levels, and preferred attributes.
- Brand loyalty is found to be quite low, ranging from 11-24% across major brands. The most preferred brand is Dove, chosen by 21% of respondents.
- When evaluating brands, respondents rated attributes like suiting their hair, making hair shine, good fragrance, and availability as most important factors on a scale of 1-5.
This document analyzes the financial status of Uber. It discusses Uber's founding in 2009 as a mobile app-based cab service. By 2018, Uber was valued at $72 billion with over $2.5 billion in investments from companies like Google Ventures and Summit. The document reviews Uber's global booking volumes, core financials, cash reserves, debt levels, and strategic partnerships as of Q2 2018. It also outlines Uber's future projects, like investments in self-driving cars from Toyota and flying taxis in France. The conclusion states that Uber is one of the fastest growing cab services due to its affordable prices, good service, and unique offerings that have attracted major investments.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Startup Business Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Startup Business Idea Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZfNCCq
Grofers is an Indian mobile e-commerce company that connects consumers to local stores for delivery. It allows users to order products through its mobile app and have them delivered quickly. Grofers aims to become a one-stop shop for daily needs. It offers grocery, fresh foods, electronics and other products from over 40,000 items. The app provides features like store searches, pricing guarantees and return policies. Grofers operates in 17 Indian cities using a network of local stores, city administrators and delivery people to fulfill orders for consumers.
This document provides a proposal for Coke Studios to partner with a major record label in the United Kingdom to market their music fusion brand. It recommends partnering with Universal Music Group, as they are the largest record label and have platforms like Vevo that could help promote Coke Studios' music. The proposal also discusses updating Coke Studios' licensing agreement to address rights and obligations for operating in the UK market.
Honasa Consumer Pvt. Ltd. owns several natural beauty and personal care brands including Mamaearth, The Derma Co., and B-Blunt (acquired in 2022). Mamaearth markets toxin-free baby products and uses influencer marketing and social media. The Derma Co. uses transparency and AI-powered marketing. B-Blunt focuses on hair care and partners with salons. Market research shows the companies target various demographics. Honasa uses a multi-brand strategy to target different customer segments and industries like baby, skin, and hair care.
Report on Factors affecting female brand preference on shampoo industrybhumi3
- The document summarizes research on factors influencing female brand preferences for shampoo in India. It discusses the major players in the Indian shampoo industry, brand loyalty levels, and preferred attributes.
- Brand loyalty is found to be quite low, ranging from 11-24% across major brands. The most preferred brand is Dove, chosen by 21% of respondents.
- When evaluating brands, respondents rated attributes like suiting their hair, making hair shine, good fragrance, and availability as most important factors on a scale of 1-5.
This document analyzes the financial status of Uber. It discusses Uber's founding in 2009 as a mobile app-based cab service. By 2018, Uber was valued at $72 billion with over $2.5 billion in investments from companies like Google Ventures and Summit. The document reviews Uber's global booking volumes, core financials, cash reserves, debt levels, and strategic partnerships as of Q2 2018. It also outlines Uber's future projects, like investments in self-driving cars from Toyota and flying taxis in France. The conclusion states that Uber is one of the fastest growing cab services due to its affordable prices, good service, and unique offerings that have attracted major investments.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Colgate was founded in 1806 and initially sold soap and candles. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate's marketing strategy targets consumers and positions its brands. It encourages unique distribution to reach rural, semi-urban, and urban markets. The company trains over 1,000 employees and is the most trusted oral care brand due to the loyalty and trust it has created over 83 years.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
This document discusses supply chain management (SCM) tools used by Wipro, an Indian IT company. It provides an introduction to SCM and describes Wipro's SCM processes. Key SCM tools used by Wipro include Oracle E-Business Suite for supply chain planning, procurement, manufacturing, and fulfillment. The document outlines benefits clients receive such as reduced costs, improved visibility and collaboration across the supply chain.
Britannia Industries Limited is India's largest food company, with over Rs. 6000 crores in annual revenues from products across five categories. Britannia has a 38% market share and sells over 2.4 million packs of biscuits and other products each year to half of India's population through 3.5 million retail outlets. The company manufactures its wide range of biscuits, breads, cakes, and dairy products through 46 factories and delivers them across India using 3,000 employees and a network of distributors and depots.
Paytm started as a mobile recharge platform and has grown to become one of India's largest e-commerce companies. It allows users to search, purchase, and pay for products from multiple categories through its mobile app using various payment methods including credit/debit cards and net banking. Paytm aims to provide a simple and secure shopping experience anywhere through features like its Paytm Wallet. While it has seen tremendous growth in users and transactions, Paytm also faces challenges in maintaining app performance with its large traffic and expanding offerings. It aims to leverage the growth in online shopping and smartphone usage through partnerships with major brands across industries.
Kunal Shah is the founder and CEO of CRED, a members-only credit card bill payment and rewards platform in India. CRED has grown rapidly since its founding in 2018 and is now valued at over $6.5 billion. Kunal Shah previously founded FreeCharge, which was acquired by Snapdeal. CRED has raised over $1 billion in funding from investors and acquired several other companies. It has shown steady revenue growth and joined the unicorn club in 2021 after reaching a $6.5 billion valuation.
Motivational stories Of Great Indian Personalities like Falguni Nayardrilers123
Leaving the activity at Kotak Mahindra and starting her very own organization was an absolutely intense decision to make. At 51 years old, she quit her well-settled employment and began Nykaa. Her voyage is a delineation of Indian ladies accomplishing the unthinkable.
To know more about her click here- http://bit.ly/33GbuNX
Chaldal.com is an online grocery store in Bangladesh that was founded in 2013. It maintains warehouses and an inventory system to store over 4,000 products from 500 brands. Chaldal.com aims to offer prices 1-2% lower than competitors and provides free delivery within 1 hour for orders over 200 taka in Dhaka. The presentation outlines Chaldal.com's ownership, product portfolio, mission, vision, e-business model, revenue model, market segments, IT infrastructure, and strategies for managing security risks.
This document presents a demand analysis of Maggi noodles conducted by a group of students. It includes an introduction to Maggi noodles and its brand journey in India. A segmentation, targeting, positioning, and differentiation (STPD) analysis is presented. The results of a survey conducted in Navi Mumbai are summarized, asking questions about consumption habits and brand perception of Maggi noodles. The conclusion is that Maggi has achieved a strong position in the market and is least affected by competitors due to its focus on taste. The experience of conducting the survey provided insights into consumer behaviors and perceptions.
IndiaMart InterMesh Ltd is an Indian B2B classifieds website founded in 1996. It connects Indian businesses with suppliers and helps SMEs through free and paid digital marketing services. IndiaMart has over 5.5 million listings, 110,000 paid suppliers, and aims to reach ₹2,000 crore revenue by 2020 through its IndiaMart, Tolexo and Procmart businesses and increasing revenue from large brands. Its mission is to deliver value to customers, shareholders, employees and society through a global conglomerate focusing on each business.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
Product Launch presentation for inter college competitionManav T Mehta
usp, swot, stp, marketing mix, financials, and info of a new product. presentation made by Manav, Rutick, Pratik and ashish for inter college product launch competition
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Fogg is a deodorant brand that offers anti-perspirant and natural anti-bacterial properties to prevent body odor. It has a diverse product line with different fragrances for men and women. Fogg targets both male and female customers with affordable pricing and uses marketing strategies like new fragrances, and distribution through multiple sales channels to promote growth.
Market segmentation involves dividing the total market into groups based on common characteristics. The document discusses segmenting the market for a beauty soap called "Caramel" based on geography, demographics, psychographics, and behavior. It outlines the company's mass market strategy to treat the total market as one segment. The key details of the "Caramel Beauty Soap" product are provided, including the price, promotions, distribution channels, and competitors. An analysis discusses targeting health conscious customers and those seeking skin care solutions, while innovating to address common issues like infections and sun protection. The test marketing strategy involves a new market launch, supermarkets, and free samples distributed by cinema actors.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
The document analyzes the marketing strategy of boAt, an Indian company that markets audio-focused electronic gadgets. It discusses boAt's vision of making fashionable electronics, goals to expand its range of products, and marketing performance with a 27.3% market share in FY2019 and revenue of INR 500 crore in FY2020. The marketing strategy focuses on influencer marketing, digital marketing, and print/offline marketing. It also examines boAt's opportunities such as continued online expansion and weaknesses like limited flexibility in pricing.
Advertising History of Amul - Asia's largest Dairy BrandNeha Shetty
The document discusses the history and success of Amul, an Indian dairy cooperative. It notes that Amul was established in 1946 by dairy farmers in Anand, Gujarat to gain bargaining power against monopolistic milk suppliers. Led by Dr. Verghese Kurien, Amul transformed India's dairy industry through cooperative organization and has become the largest milk producer in the world. A key factor in Amul's success has been its iconic advertising campaign featuring the Amul girl, which began in 1967 and provides humorous commentary on current events.
Uber created a new market which in initial stages was uncontested market space but in the growth stage competitors flooded the market but most of the competitors are irrelevant to Uber as the company is not only dominating the market but also fast expanding across the globe.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Social Media Relevance and its Impact on Consumer Behaviour♛ Selina Power
The document discusses the impact of social media on consumer behavior. It notes that consumers are increasingly using social media to connect with others and find information. Twitter is highlighted as the fastest growing search engine, allowing people to learn about events like earthquakes more quickly through tweets. The document also outlines that over half of Facebook users follow brands to access discounts, exclusive content or show support. Finally, it stresses that social media is now deeply integrated into people's lives and that advertisers must find smarter ways to engage consumers with shorter attention spans on these platforms.
Colgate was founded in 1806 and initially sold soap and candles. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate's marketing strategy targets consumers and positions its brands. It encourages unique distribution to reach rural, semi-urban, and urban markets. The company trains over 1,000 employees and is the most trusted oral care brand due to the loyalty and trust it has created over 83 years.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
This document discusses supply chain management (SCM) tools used by Wipro, an Indian IT company. It provides an introduction to SCM and describes Wipro's SCM processes. Key SCM tools used by Wipro include Oracle E-Business Suite for supply chain planning, procurement, manufacturing, and fulfillment. The document outlines benefits clients receive such as reduced costs, improved visibility and collaboration across the supply chain.
Britannia Industries Limited is India's largest food company, with over Rs. 6000 crores in annual revenues from products across five categories. Britannia has a 38% market share and sells over 2.4 million packs of biscuits and other products each year to half of India's population through 3.5 million retail outlets. The company manufactures its wide range of biscuits, breads, cakes, and dairy products through 46 factories and delivers them across India using 3,000 employees and a network of distributors and depots.
Paytm started as a mobile recharge platform and has grown to become one of India's largest e-commerce companies. It allows users to search, purchase, and pay for products from multiple categories through its mobile app using various payment methods including credit/debit cards and net banking. Paytm aims to provide a simple and secure shopping experience anywhere through features like its Paytm Wallet. While it has seen tremendous growth in users and transactions, Paytm also faces challenges in maintaining app performance with its large traffic and expanding offerings. It aims to leverage the growth in online shopping and smartphone usage through partnerships with major brands across industries.
Kunal Shah is the founder and CEO of CRED, a members-only credit card bill payment and rewards platform in India. CRED has grown rapidly since its founding in 2018 and is now valued at over $6.5 billion. Kunal Shah previously founded FreeCharge, which was acquired by Snapdeal. CRED has raised over $1 billion in funding from investors and acquired several other companies. It has shown steady revenue growth and joined the unicorn club in 2021 after reaching a $6.5 billion valuation.
Motivational stories Of Great Indian Personalities like Falguni Nayardrilers123
Leaving the activity at Kotak Mahindra and starting her very own organization was an absolutely intense decision to make. At 51 years old, she quit her well-settled employment and began Nykaa. Her voyage is a delineation of Indian ladies accomplishing the unthinkable.
To know more about her click here- http://bit.ly/33GbuNX
Chaldal.com is an online grocery store in Bangladesh that was founded in 2013. It maintains warehouses and an inventory system to store over 4,000 products from 500 brands. Chaldal.com aims to offer prices 1-2% lower than competitors and provides free delivery within 1 hour for orders over 200 taka in Dhaka. The presentation outlines Chaldal.com's ownership, product portfolio, mission, vision, e-business model, revenue model, market segments, IT infrastructure, and strategies for managing security risks.
This document presents a demand analysis of Maggi noodles conducted by a group of students. It includes an introduction to Maggi noodles and its brand journey in India. A segmentation, targeting, positioning, and differentiation (STPD) analysis is presented. The results of a survey conducted in Navi Mumbai are summarized, asking questions about consumption habits and brand perception of Maggi noodles. The conclusion is that Maggi has achieved a strong position in the market and is least affected by competitors due to its focus on taste. The experience of conducting the survey provided insights into consumer behaviors and perceptions.
IndiaMart InterMesh Ltd is an Indian B2B classifieds website founded in 1996. It connects Indian businesses with suppliers and helps SMEs through free and paid digital marketing services. IndiaMart has over 5.5 million listings, 110,000 paid suppliers, and aims to reach ₹2,000 crore revenue by 2020 through its IndiaMart, Tolexo and Procmart businesses and increasing revenue from large brands. Its mission is to deliver value to customers, shareholders, employees and society through a global conglomerate focusing on each business.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
Product Launch presentation for inter college competitionManav T Mehta
usp, swot, stp, marketing mix, financials, and info of a new product. presentation made by Manav, Rutick, Pratik and ashish for inter college product launch competition
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Fogg is a deodorant brand that offers anti-perspirant and natural anti-bacterial properties to prevent body odor. It has a diverse product line with different fragrances for men and women. Fogg targets both male and female customers with affordable pricing and uses marketing strategies like new fragrances, and distribution through multiple sales channels to promote growth.
Market segmentation involves dividing the total market into groups based on common characteristics. The document discusses segmenting the market for a beauty soap called "Caramel" based on geography, demographics, psychographics, and behavior. It outlines the company's mass market strategy to treat the total market as one segment. The key details of the "Caramel Beauty Soap" product are provided, including the price, promotions, distribution channels, and competitors. An analysis discusses targeting health conscious customers and those seeking skin care solutions, while innovating to address common issues like infections and sun protection. The test marketing strategy involves a new market launch, supermarkets, and free samples distributed by cinema actors.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
The document analyzes the marketing strategy of boAt, an Indian company that markets audio-focused electronic gadgets. It discusses boAt's vision of making fashionable electronics, goals to expand its range of products, and marketing performance with a 27.3% market share in FY2019 and revenue of INR 500 crore in FY2020. The marketing strategy focuses on influencer marketing, digital marketing, and print/offline marketing. It also examines boAt's opportunities such as continued online expansion and weaknesses like limited flexibility in pricing.
Advertising History of Amul - Asia's largest Dairy BrandNeha Shetty
The document discusses the history and success of Amul, an Indian dairy cooperative. It notes that Amul was established in 1946 by dairy farmers in Anand, Gujarat to gain bargaining power against monopolistic milk suppliers. Led by Dr. Verghese Kurien, Amul transformed India's dairy industry through cooperative organization and has become the largest milk producer in the world. A key factor in Amul's success has been its iconic advertising campaign featuring the Amul girl, which began in 1967 and provides humorous commentary on current events.
Uber created a new market which in initial stages was uncontested market space but in the growth stage competitors flooded the market but most of the competitors are irrelevant to Uber as the company is not only dominating the market but also fast expanding across the globe.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Social Media Relevance and its Impact on Consumer Behaviour♛ Selina Power
The document discusses the impact of social media on consumer behavior. It notes that consumers are increasingly using social media to connect with others and find information. Twitter is highlighted as the fastest growing search engine, allowing people to learn about events like earthquakes more quickly through tweets. The document also outlines that over half of Facebook users follow brands to access discounts, exclusive content or show support. Finally, it stresses that social media is now deeply integrated into people's lives and that advertisers must find smarter ways to engage consumers with shorter attention spans on these platforms.
This document defines startups and outlines their typical phases of development. It discusses that startups usually adopt innovative processes to reach their target markets. The phases include ideation, concepting, commitment, validation, scaling, and establishing. It then provides reasons for starting a startup like the role of advisors and mentors, the success of Indian tech startups, and the availability of knowledge and investors. Factors that could cause startups to fail include an inability to attract customers or capital. Key factors for success include focusing on the product and customer feedback. Some well-known startups in Bangalore are provided like Flipkart, InMobi, and BigBasket.
20151120 ICAB - BeGov's new start up plan - Fiscal measures to promote digit...BOFIDI
Learn everything there is to know on BeGov's Start-Up Plan for boosting digital entrepreneurship during this seminar at ICAB Incubator.
The Belgian federal Start-Up Plan provides measures to promote easier financing for start-ups via a tax shelter, tax incentives for crowdfunding and lower labour costs. Digital investments for SMEs and micro-companies are also made cheaper.
This document provides an overview of how to handle starting up an intellectual property business for a new client. It discusses explaining to the client the need for separate attorneys to handle legal entity formation and intellectual property protection. It also covers asking basic questions about the invention, explaining intellectual property types like patents, trademarks and copyrights, the patenting process including provisional and non-provisional applications, trademark registration, setting up a business entity, licensing agreements, employment issues, and acting as a business counselor by starting with the business name. Contact information is provided for two attorneys, Laurie Young and Royee Vlodaver, who can assist with these matters.
What you templates are included
Welcome Letter
Referral Request Form
Payment Arrangement Form
Ongoing Precall Form
Business Goals Form
Client Call Form
Client Invoice Sample Form
Coaching Agreement Form
Coaching Code of Ethics Form
Coaching Success Guidelines
Coaching Confidentiality Agreement Form
How Coaching Works Form
How to hold your Coach Accountable Guidelines
Client Intake Form
Monthly review form
My Coaching History Form
Referral request Form
How to prepare for a coaching Session
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
it is all about the teething problems of startups and the hardcore nuggets need to navigate this storm.
In the word of an investor cum entrepreneur :
"Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You will have to sail against storms, unpredictable weather and uncertainty. If your ship sinks, it\'s either you quit or you swim back to shore, build a new ship and sail again. "
The Psychology of Social Media (Mozcon 2015)Buffer
Courtney Seiter dives into the science of why people post, share, and build relationships on social media and how to create an even more irresistible social media experience for your audience.
It's very glad to present this presentation with you guys, now this presentation is on real estate industry in terms of Core Marketing strategy for a newly product in a new market .
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
The document discusses how brands need to become more human to succeed. It provides examples of how some brands are winning by taking a more human approach. Specifically, it discusses how human brands are:
1) More conscious by having cultural and social missions rather than just commercial propositions.
2) More generous by providing people with ideas, emotions, actions and utility through stories of real people.
3) Better at storytelling by sharing ongoing stories with depth and complexity about people's experiences.
The document argues that human brands will thrive by taking on more human traits like being conscious of social impact, generous with their content, and skillful storytellers.
This document discusses social business and provides an overview of the concept. It defines social business as a non-loss, non-dividend company designed to address a social problem. Examples of social businesses include Grameen Danone and Grameen Bank. The document then discusses Muhammad Yunus and his work pioneering microfinance and social business. It introduces the social business model canvas as a tool for developing social business ideas and provides examples like KIVA. Funding options for social businesses like crowdfunding are also examined.
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
This is the full slidedeck our 'from Aha! to Eureka' Smartees Webinar, hosted on 26 November 2013 in Rotterdam. The presentation elaborates on what a consumer insight is (and what it is not), how you can mine them and how you can make them impactful for your company, through a variety of business stories. All of this illustrated with client cases from Cloetta and Heinz.
Design thinking is an approach to problem solving that focuses on addressing user needs. It involves looking at systems rather than just products, considering how people will use a product or service, and taking an innovative approach to distinguish a brand. The document discusses design thinking techniques like games that emphasize cooperation and thinking differently to solve problems. It also outlines the design thinking process of inspiration, ideation, and implementation and provides tips for applying design thinking. Healthcare innovation examples discussed include using mobile technology for remote diagnosis and affordable solutions to improve healthcare access.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aims to explore social enterprises as tools for sustainable community building. Participants will have the opportunity to discuss ideas with social enterprise practitioners and learn from those who have established successful social enterprises. The agenda includes presentations on bringing strength through social enterprise concepts, building awareness of social enterprises, and what makes social enterprises successful. A panel discussion will follow with representatives from social enterprises and organizations. Upcoming support for social enterprises in Sydney is also announced, including workshops, mentoring, peer networks in various industries, coaching, and pro bono legal services.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aimed to explore social enterprises as tools for sustainable community building. Participants heard from a panel of social enterprise practitioners about key concepts in social enterprises. Joanne McNeill from Parramatta City Council discussed different legal forms of social enterprises and their purposes in providing employment, services or generating income. Mark Daniels from Social Traders spoke about testing social enterprise ideas and conducting market analysis on customers and competitors. Matt Gideon from Street University and Gideon Shoes shared what makes a successful social enterprise. The workshop concluded with an upcoming discussion on developing social enterprises in Sydney.
Doraemon Ideas Matter: The basics of businessRahul Gogi
This deck talks about the importance of ideas and the power of proper execution for startups. The presentation of the deck is in a very beautiful and easy to understand way for startups and the growth of startups. Any aspiring entrepreneur will find value in this deck.
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
This document discusses creativity and innovation. It defines creativity as bringing new ideas into reality, while innovation is implementing ideas. Creativity fuels innovation. Myths that creativity requires special talents and that criticism helps ideas are busted - creativity is a skill learned through practice, and ideas need nurturing not criticism. Three components of creativity are listed as expertise, motivation, and creative thinking skills. Tools for defining problems include the Kipling method of questions and challenging assumptions. Organizations can be creative through encouraging challenges, freedom, diverse groups, clear goals, and rewards for risk-taking ideas. The process of innovation involves generating many ideas, screening them, testing feasibility, and implementing. Creativity and innovation are important for progress, competit
Getting To Thank You: A practitioner's guide to innovationChris Finlay
A sample of book on innovation you have been waiting for. 12 chapters of rock solid content on how to get innovation done right.
Reviews
"No one understands that innovation is a team sport better than Chris Finlay. Creating better ways to deliver value is more about how we collaborate than about technology. Getting To Thank You is a must read for any innovation junkie that wants to get better, faster."
- Saul Kaplan, Chief Catalyst, Author, Business Innovation Factory
"If you're looking for one book that demystifies the practices of user experience, design thinking, and innovation into a valuable core of ideas and practices, this is it."
- Brand Schauer, CEO, Adaptive Path
About
“Thank you” is how you know you are getting your product and service design right.
“Thank you” is what every customer wants to say, and what every business leader and designer wants to hear. But when 95% of innovations fail it is hard to know what to do next in order to create products that customers will fall in love with.
This book contains the essential tool set for anyone who is serious about reliably designing, building, and growing products that your customers will thank you for.
Chris Finlay's practical approach to innovation brings together the best thinking, provides real world examples, and helps you get beyond the jargon. It will transform how you understand innovation and how to deliver the right products and services to your customers.
Don't forget to sign up for updates: http://chrisfinlay.com/pages/newsletter
An analysis of the common characteristics of 35 innovators who has been chosen by Harvard, to know what are the common traits they possess so they became successful.
Presentatie Inholland Nickvbreda (aanpassingen)-1Nick van Breda
This document provides an overview of Nick van Breda and his career path from gaming addict to social entrepreneur. It outlines his timeline from 2002-2012 when he spent 400 days gaming, to quitting gaming in 2013 and going on to win research papers and present to professors. His goals are outlined as training 1 million people by age 30 to turn ideas into jobs and prepare a society of changemakers. Various tips and strategies are provided around topics like scaling startups, crowdfunding, and leadership. Global issues are listed and the reader is prompted to set goals and identify needed resources. Exponential vs linear growth and types of organizations are contrasted.
The document discusses how startups unleash their employees' super powers through three culture hacks: 1) Reimagining the office space to promote chance encounters between employees; 2) Ripping up the traditional org chart and moving to flat, collaborative structures; 3) Focusing on purpose and meaning to drive innovation and sustainability. Examples are given of startups that have successfully implemented these hacks, along with tips organizations can use to adapt these startup approaches. The overall message is that major cultural and structural shifts are needed for companies to remain relevant in today's changing business environment.
Similar to Start Up Idea, Planning and Execution (20)
In today's digital era, businesses and professionals, everybody have to be present on digital mediums and social media to promote their services, products and offerings. This deck explains - How to effectively use social media platforms for business growth and development. For customised solutions and consulting you can connect me on Instagram - @drkhushbupandya or send an email at me@drkhushbupandya.com
The document describes a social media consulting company called Konvophilia that started as a Facebook page providing insights but has expanded to offer full consulting services to help businesses, entrepreneurs, and society use digital and social media. Over their first year with a team of 5 people, some of their achievements included receiving an appreciation letter for helping with local elections, helping a local news channel grow its Facebook likes, and successfully launching an event for social media enthusiasts. Konvophilia aims to help both B2B and B2C businesses connect with audiences through social media to increase engagement and sales.
Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.
Khushbu Pandya has a Masters and Bachelors in Management and a Doctorate in Social Media Management. She is the founder of Konvophilia Communications, which offers social media solutions to businesses. After working for an MNC and developing skills in understanding consumer behavior, she pursued research in social media and consumer behavior on social platforms for her Ph.D. She started Konvophilia Communications in 2012 to help businesses and individuals create social media influence. She has published research papers, presented at conferences, and written a book on an effective social media model for businesses.
The document discusses measuring social media return on investment (ROI). It notes that over 50% of companies are unsure about their ROI from platforms like Twitter and LinkedIn. While social media is often seen as free, it actually requires investments of technology, employees, and time. The document examines different social media ROI metrics around exposure, engagement, and measuring the value of actions. It concludes that social media metrics must be tied to business goals and that relating costs like employee time to results can reveal a formula for assessing investment.
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.
The questions I have to answer here are:
1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?
These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna
Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
Upon completing his degree, Abasse Twalal Harouna quickly recognized the transformative potential of digital marketing. He understood that the digital landscape was rapidly evolving and that businesses needed to adapt to remain competitive. With a clear vision, Harouna entered the digital marketing field, driven by a desire to help businesses grow through innovative online strategies. His early career was marked by hands-on experience with various digital marketing agencies, where he honed his skills in SEO, content marketing, social media marketing, and PPC advertising.
Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
In today’s connected world, social media marketing is vital for brand promotion, and Abasse Twalal Harouna has mastered this art. He crafts tailored social media campaigns that enhance brand visibility and foster engagement.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
3. IDEAS
• Stop searching for it, instead start networking
• Unlearn traditional processes, instead solve a problem around you in your
own way, be it seem weird or crazy or stupid
• Invest in some good events
• Share your thoughts openly, come out of the closed shell of comfort
• You may fail several times, but its all worthy at the end
• Dont worry about funding at this particular time, it limits your thinking
@Pandya_Khushbu | www.drkhushbupandya.com
#NSCSurat
4. Let’s get you started
Let’s start with the first step of IDEA generation, right NOW
1
@Pandya_Khushbu | www.drkhushbupandya.com
New Market
Providing customers
with a product/ service
that is not in their
market but already
exists elsewhere
Example:
Providing health
conscious consumers
with fruit smoothies or
diet food home delivery.
New Technology
Using a new technical
process that provides the
basis for new product or
service ideas
Example:
Providing alternatives to
incarceration by using
high technology ankle
bracelets for home arrest
programs.
New Benefit
Performing an old
function for customers
but in a new and
improved way
Example:
Providing same day
drain cleaning services
with a money-back
guarantee.
Types of Ideas That Develop into Startups
#NSCSurat
5. “
Ideas can come from anywhere.
Be open to recieve them in all
forms. Ideas are easy to get, its
their “development” that makes it
a great one.
@Pandya_Khushbu | www.drkhushbupandya.com
#NSCSurat
6. Planning = Idea Development
◇ Business Planning is essential, but have you planned a
Business Model ?
◇ Story of Konvophilia – Virtual was the best suit
Konvophilia adopts a Virtual Business Model.
◇ Business Models define the Start-Up’s ability to sustain in
different market condition.
@Pandya_Khushbu | www.drkhushbupandya.com
2
#NSCSurat
8. People have started sharing Everything
Sharing is the New Buying
◇ Learning
◇ Health & Wellness
◇ Logistics
◇ Corporate
◇ Utilities
◇ Municipal
◇ Goods
◇ Food
◇ Services
◇ Transportation
◇ Space
◇ Money
“Marketers first adopted the internet and then social media. The next digital phase is the
Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter,
this is the Collaborative Economy.”
( Jeremiah Owyang )
@Pandya_Khushbu | www.drkhushbupandya.com
#NSCSurat
9. Because of the increasing popularity of sharing start-ups, more
and more businesses are considering how they can join in on the
“sharing” — either through individual projects or by partnering
with other brands.
And the industry is moving fast as more and more entrepreneurs
come up with business models that build upon the Collaborative
Economy model and compete with traditional commerce models.
If you want to keep up, consider how your brand can be more
“sharing” and how you can facilitate sharing within your customer
base.
@Pandya_Khushbu | www.drkhushbupandya.com
#NSCSurat
15. Thanks!
Any questions?
You can find me at:
◇ @Pandya_Khushbu
◇ www.drkhushbupandya.com
◇ www.konvophilia.in | contact@konvophilia.in
#NSCSurat
Thank You Slides Carnival for the Awesome Template | www.slidecarnival.com
Editor's Notes
Why are you here today? Business is socialize with purpose.
Most ideas strike when you are at your most comfortable self. 3 places – Attending nature’s call, bathing & chatting stupid stuff with friends
What world you wish to live in? surroundings, things you want to own, daily routine, products / services that can reduce your daily work or travel, etc. Describe your thoughts in as much detail as you wish. More is awesome
What are you missing right now in your life?
To save substantial amount of money,
Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. – Jeremiah Owyang