This document defines startups and outlines their typical phases of development. It discusses that startups usually adopt innovative processes to reach their target markets. The phases include ideation, concepting, commitment, validation, scaling, and establishing. It then provides reasons for starting a startup like the role of advisors and mentors, the success of Indian tech startups, and the availability of knowledge and investors. Factors that could cause startups to fail include an inability to attract customers or capital. Key factors for success include focusing on the product and customer feedback. Some well-known startups in Bangalore are provided like Flipkart, InMobi, and BigBasket.

1. The Start Up--The New Mantra
Define Start Up Company:-
Start Up can be defined as new operation/ business that has been just started. These start
up usually adopt innovative development process, validation and market research in order to
reach target market. Start up is usually related to ambition, innovation and growth.
Different phrases of Startup Companies:-
Start –up Companies have six important development phases;
1. Ideation
2. Concepting
3. Commitment
4. Validation
5. Scaling
6. Establishing;
Ideation: It Includes:-
 Entrepreneurial Ambition
 Initial business idea
 On why and how a business can create a value;
Concepting:-
 It includes defining mission and the vision;
 Key milestone to be planned at least for next 3 yrs and how to achieve them.
Commitment:-

2. Building a team with shared vision and attitude;
Validation:
 To attract investment;
 Evaluate factors that are crucial to the success of the organization;
 To measure how effectively a company is achieving key business objectives;
Scaling:-
Focus on growth
Attract significant funding;
Hiring
Implementing Process.
Establishing:
Achieved great growth which is expected to continue;
Able to attract people resources easily.
Reason to commence Startup Companies :-
Startup companies have taken technology world by storm in recent years with founders
promoting innovative ideas to audiences across the globe; Even though these budding
entrepreneurs strive to make big thing in their choosen industry, success is no mean
guaranteed for these business . There are several factors that need to gel for startup
companies to be successful. Having said this, there are several facts that have helped
entrepreneurs to start their own start-up ventures. Some of the factors are :-
1. The important role played by experienced advisors, mentors, accelerators and most
importantly, industry bodies such as NASSCOM, iSPIRT, TiE, etc., in view of hand-
holding of young entrepreneurs and helping them to take mature decisions.
2. The successful global entry of many Indian technology startups including InMobi,
Druva, Capillary, Fresh desk and Mu Sigma is paving way for young entrepreneurs to
start companies on their own.
3. To create something from nothing.

3. 4. The world of Knowledge is Available; The experiences of Both successful and
failed entrepreneurs are available on websites which can act as an guide in
starting a company.
5. Location is not a criteria: Start –up companies can be started anywhere in the world
and get the great visibility.
6. Can get the attention of main stream media and become tech Elite.
7. Channels to attract Customers are more than ever before.
8. Able to make a living from a start up fairly fast.
9. Entreprenuers are getting new class of investors to invest into business with
good deals.
10. Able to connect to different entrepreneurs and make friends that will last for a
life time.
11. Safer than the “ traditional jobs”; In traditional jobs you can be laid off but in start up
You are your own boss you can always fight back during bad times and stay
determined. You will bounce back and you will fight back another day.
Success Mantra: if you believe you can do, then go for it.
Reason why Startup companies could Fail:
1. Failure to attract customers for the product that they have developed / design
2. There is no market for the product designed/ developed;
3. Weak Management team;
4. Running out of capital. Unable to get capital.
5. Unable to attract Investors.
6. Unable to develop products that meet market needs.
Factors that is needed for Start up to succeed;

4.  Focus on your product and speak to your customers;
 Paying attention to the customer and going back to them for feedback is a key area that
 must not be ignored.
 To hire skilled manpower.
 To be best in what you do.
 Important lesson for startups is to have strong man management that can lead the team
and company to growth and prosperity.
Some of the most well known start up companies in Bangalore:
Bangalore has become most sorted place to begin a start up companies. Some of the
well known Start up companies in Bangalore are as follows:
1. Flip kart
2. In Mobi
3. Big Basket
4. Home Lane
5. Blue stone
6. Elanic
7. Jabong
8. Babajobs
9. Bank Bazar
10. Swiggy
11. Fresh Menu
Some of the important venture capital who are funding start up companies are:
Angel Investors, Seed Funding, Navlok Ventures, Hyderabad Angels, ilab Ventures,
Accel Partners, Sequoia, Google Ventures.
Startup companies are here to stay… It is all about Ideas, Innovation and
Execution.