Khushbu Pandya has a Masters and Bachelors in Management and a Doctorate in Social Media Management. She is the founder of Konvophilia Communications, which offers social media solutions to businesses. After working for an MNC and developing skills in understanding consumer behavior, she pursued research in social media and consumer behavior on social platforms for her Ph.D. She started Konvophilia Communications in 2012 to help businesses and individuals create social media influence. She has published research papers, presented at conferences, and written a book on an effective social media model for businesses.