It is very important for organizations to follow structured approach for enterprise Twitter presence. It enables to get the best out of the social media presence and helps in mapping the business objectives with social media strategy. This deck has been specifically created for social media secrets campaigns being run by Slideshare.

1. 6 Steps
To be No.1 On Twitte

2. Humanize
the Brand
• Create brand ambassadors
• Encourage employees to be active
on Twitter
• Publish photo of teams

3. Identify Audience &
build Community
• Publish your twitter handle on other digital presence
• Promote others and share your best information
• Follow the influencers & listen to them
• UseTwellow &TwitDir to search your audience

5. Listen to Conversations
- Use Hootsuite orTweetDeck
Set Keywords
Related to
Business,
Competitors,
Prospects
Influencers

6. Engage within community
specially Influencers
• Introduce your community manager
• Launch small campaigns for the audience
• Inject some humor in content
• Have conversations with fans, followers, and
commenters

7. Benchmark & Measure
the KPIs
Sample Parameters :
Reach Index
Engagement Index
Sentiment metrics

8. Thanks!
Contact at
@gauravkakkar82