Free marketing guide. Learn how to promote your product in Facebook groups and web forums -

1. Organic
Marketing
Essentials 1# BBEU 2015 © Alon Ash 2015

2. ● Organic Marketing is a marketing activity
without cost and with the specific goal of
publishing and promoting online content that
people like, search for, and want to share.
● Users find what Organic Marketers have
published on search engines like: Google,
social networks like Twitter and Facebook
Definition

3. Organic Marketing Process
● Search
● Join
● Integrate
● Build your reputation
● Call to action
● Channels
● Measure

4. ● FB Groups, Google+ communities, Fb Pages,
Forums, Blogs, Articles , websites, books
reviews …
● By keywords content that match the profile of
your target audience and topic.
● Use FB search graph and Google SE
Search

5. Channels
● Fb groups & Pages
● Twitter
● Youtube
● Google+ communities
● Classified ads websites
● Pinterest
● Articles

6. Understand Where you are !
Once Joined a group > >
● Read through and learn of: The language,
culture, influencers.
● the Do & Do not (Read and follow the about
and rules sections when available)
● Take notes and mark what are the “popular”
topics and what comments attract positive
response.

7. Integrate
● Identify conversations, comments, influencers
and users that support your marketing goal.
● Like, and add some words that supports them.
● Go back down the timeline and remember that
your comments and action will appear to all
who are involved in that content block.

8. Build reputation
Reputation is hard to earn and easy to lose!
● Slowly and thoughtfully get involved and
contribute to conversations.
● Tease & Keep your content ammunition for the Call
to action moment.
● Be smart but don't make other look like fools.let
them feel you got something good to offer.

9. Share & Call to action
● Now that you are integrated and well respected in
this environment
● Offer your goods indirectly . Starting from
interested individuals, relevant conversation.or
directly (only when directly requested or needed)
● Indirectly: By links who have recommendation, post or
referrals to destination. Directly: To designated
link.

10. Let’s Go >
● Work in teams and coordinate actions
● Share insights
● Set goals
● Measure
● Follow up
● Be Persistent
● Enjoy