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2009 1 Personal Branding


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Stand out! Branding Strategies for Business Professionals

Published in: Business, Technology

2009 1 Personal Branding

  1. 1. Stand Out at Work: Branding Strategies for Business Professionals
  2. 2. Goals for Today <ul><li>Understand the importance of branding yourself in the workplace </li></ul><ul><li>Learn how to stand out in a positive, authentic way </li></ul><ul><li>Increase visibility and enhance credibility </li></ul>
  3. 3. Agenda <ul><li>Definition of Personal Branding </li></ul><ul><li>What makes a Personal Brand strong </li></ul><ul><li>Four Elements of a Personal Brand </li></ul><ul><li>Stand Out Model </li></ul><ul><li>Improve Yourself and Your Behaviors </li></ul>
  4. 4. “ You can learn marketing in a day. It takes a lifetime to master it.” -- Prof. Philip Kotler Selected as #4 major management guru by Financial Times 2001
  5. 5. “ The attention economy is a star system … if there is nothing very special about your work, you won’t get noticed, and that increasingly means you won’t get paid much either.” - Michael Goldhamer, Wired Stand Out
  6. 6. Think about… <ul><li>Your financial planner, lawyer, insurance agent, </li></ul><ul><li>The person who sold you a car, computer, cut your hair, </li></ul><ul><li>Your physician, doctor, </li></ul><ul><li>Real Estate Agent, Mortgage Agent, etc. </li></ul><ul><li>Your co-worker, manager, client </li></ul><ul><li>Would you recommend and refer him/her? </li></ul>
  7. 7. A person with a strong Personal Brand… Personal Branding Principles <ul><li>Is know for something that is relevant to their constituencies ( Perception ) </li></ul><ul><li>Is credible and believable ( Credibility ) </li></ul><ul><li>Consistently Performs ( Consistency ) </li></ul>
  8. 8. What are You Known for? The Ultimate Branding Question
  9. 9. I think I am… <ul><li>Driven, determined and goal-oriented </li></ul><ul><li>Confident </li></ul><ul><li>Smart </li></ul><ul><li>Humorous, funny </li></ul>Others perceive me … <ul><li>Impatient and stubborn </li></ul><ul><li>Arrogant </li></ul><ul><li>“ know-it-all” </li></ul><ul><li>Sarcastic, cynical </li></ul>It’s a matter of perception
  10. 10. We judge ourselves by our intentions. We judge others by their behaviors. Personal Branding Challenge
  11. 11. ASK <ul><li>What do your colleagues think or say about you? </li></ul><ul><li>What do your co-workers find you do well or effective? </li></ul><ul><li>What reduces your impact? What can you do better? </li></ul>
  12. 12. 10% Visible ______________ 90 % Invisible The Iceberg Model Look, posture, dress Behaviors Communication (email, phone) Intention, Motivation, Ideas Background, Experience Skills, Knowledge Emotions Fears, doubts
  13. 13. 1. Role 2. Expertise (What am I an expert in? What are you really, really good at?) 3. Traits, Style (How do I interact with others?) Elements of a Personal Brand 4. Brand Promise
  14. 14. A Personal Brand is built on strength . “Every brand has at its core a substance that gives it a strength. You have to understand it before you can grow it.” - Scott Bedbury, Author of The New Brand World Focus on Your Strengths
  15. 15. Communicate Brand Promise and Influence perception Stand Out Model Identify and capitalize on strengths and talents Confidence Credibility Outside Perspective Inside Perspective Behaviors
  16. 16. <ul><li>Know yourself, be authentic </li></ul><ul><li>Be visionary and strategic </li></ul><ul><li>Goal-orientated and focused </li></ul><ul><li>Be organized (and balanced) </li></ul><ul><li>Effective learning </li></ul><ul><li>Communication, empathetic listening </li></ul><ul><li>Speak, present, storytelling </li></ul><ul><li>Network, build alliances </li></ul><ul><li>Lead others </li></ul><ul><li>Perform </li></ul>Top 10 Personal Branding Skills
  17. 17. <ul><li>Get a powerful 1-page bio </li></ul><ul><li>Become a fabulous storyteller </li></ul><ul><li>Network and create alliances (follow up) </li></ul><ul><li>Write, handwritten, personal notes </li></ul><ul><li>Find opportunities to speak about your expertise </li></ul><ul><li>Volunteer with an organization to show your strengths/expertise (e.g. board position) </li></ul><ul><li>Get a mentor </li></ul><ul><li>Write articles </li></ul><ul><li>Join a mastermind / learning group </li></ul>9 ways to enhance your visibility
  18. 18. Method to Change Behaviors <ul><li>Collect feedback from others about your strengths and areas for improvement. </li></ul><ul><li>Select a behavior that you want to improve that will have a positive impact in your life, personally and professionally. </li></ul><ul><li>Engage others and follow up </li></ul><ul><li>Measure behavioral progress </li></ul>
  19. 19. Select a behavior that you want to improve that will have a positive impact in your life, personally and professionally. The person asking for suggestions can only respond with Thank You. (no judgment allowed) The person providing suggestions cannot talk about the past. Only future suggestions are allowed. Exercise: Improve a Behavior
  20. 20. “ Great Brands are about who we are – how we communicate our essence, our character.” -- Tom Peters
  21. 21. Summary <ul><li>Personal branding takes time. It’s a life-long project. </li></ul><ul><li>Our brand is the perception that others have of us which is based on our behavior, what we do and how we interact with others. </li></ul><ul><li>The soft stuff is the hard stuff. </li></ul>
  22. 22. You Stand Out! Go and Show the World! Simon Says:
  23. 23. Simon Vetter Tel: +1 858 793-6279 [email_address]