With a group legacy of over two decades, Ma Foi Analytics blends the best of data science, big data technology and a rare and diverse talent pool to help organisations of all stripes achieve the outcomes they seek.
Embedded analytics: The future of Business IntelligenceAnil Kumar Saini
In this talk we will see whether we are building our first product or revamping an existing one, embedded analytics can help us solve real customer problems, which builds product value and creates a competitive differentiator to propel our business forward. Also, we'll deeply look into how Embedded Analytics is differnet from Traditional Business Intelligence and what are the factors/trends driving Embedded Analytics.
Best Practices in Catalog Integration and Data Governance - 56592SAP Ariba Live 2018
Data governance is a key challenge for both buyers and suppliers when it comes to electronic procurement and supply chain processes. Come hear from our customer experts about the importance of data governance and best practices in integration on Ariba Network.
Visual Analytics combines human intuition and data science to derive knowledge from the data in a very efficient, effective and easy way. Visual Analytics empowers your people to interact with the data and generate new insights.
Embedded analytics: The future of Business IntelligenceAnil Kumar Saini
In this talk we will see whether we are building our first product or revamping an existing one, embedded analytics can help us solve real customer problems, which builds product value and creates a competitive differentiator to propel our business forward. Also, we'll deeply look into how Embedded Analytics is differnet from Traditional Business Intelligence and what are the factors/trends driving Embedded Analytics.
Best Practices in Catalog Integration and Data Governance - 56592SAP Ariba Live 2018
Data governance is a key challenge for both buyers and suppliers when it comes to electronic procurement and supply chain processes. Come hear from our customer experts about the importance of data governance and best practices in integration on Ariba Network.
Visual Analytics combines human intuition and data science to derive knowledge from the data in a very efficient, effective and easy way. Visual Analytics empowers your people to interact with the data and generate new insights.
QlikView biedt complete business analyse. Snelle implementatie, eenvoudig in gebruik en beheer, en bovendien makkelijk te leren. Het werkt op basis van een eenduidige structuur om alle soorten analyse- en rapportagebehoeften in te vullen. QlikView introduceert nieuwe regels op het gebied van BI en kan daarom revolutionair genoemd worden.
Listening to the Voice of the Customer: Top 6 Findings from the Revulytics Pr...Revulytics Inc.
WATCH the full webinar here: https://www.revulytics.com/webinar-pm-survey-results-2018
Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health. Based on Gartner’s prediction, Revulytics was interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data.
This recorded webinar reveals and analyzes the findings of our Q3 Product Management survey including:
Effectiveness of tools for collecting customer data
Usefulness of customer data for specific product management functions
How often customer data is actually being used to make decisions
What’s the one thing Product Managers would like customer data to tell them
We explore the survey results through the lenses of direct vs. indirect sources of customer data, qualitative vs. quantitative data, and manual vs. automatic collection methods.
The Factory Navigator is an innovative simulation and analytics software designed to improve logistics processes and support complex decision making across industries.
Find New Revenue with Existing CustomersServiceSource
Industrial systems companies struggle with installed base data quality, reliability and governance. This directly impacts customer retention and limits growth strategies within an existing customer base.
Through this presentation
-- Learn how Johnson Controls extends the customer lifecycle by driving service attachment to assets, increasing replacement business win rates and expanding individual sale profitability.
-- Explore a model for leveraging data to displace the competition at record rates and realize your best-ever Net Promoter Score.
-- Discover a data management philosophy and process with proven results of spinning your customer data into gold.
Six Sigma, BPM, Digitalization - Different paths to the same destination?innovelocity
Discussion of the 5 Good Business Practices that all successful process improvement efforts share. This presentation was the most attended solution provider session at the 2015 Gartner BPM Summit in Maryland, USA.
BearingPoint's operational excellence approach in CPG Manufacturing primarily aims to reduce costs in production and to support clients in their transformation journey. Our operational excellence approach contributes to the creation of a culture of continuous improvements in factories.
Manufacturing, a slow-adopter of Analytics, is now catching up in leaps and bounds. Across all business domains, applying analytics is providing answers to the most critical questions of the business.With exponential expansion of data, data driven insights have become a strategic necessity.
This booklet explores a few use cases of Big Data for manufacturing and how it can be leveraged.
For more info visit: https://www.teamcomputers.com/businessanalytics/Manufacturing/Booklet-Manufacturing-Digital.pdf
Important steps before migrating to dynamics 365sunbridgeindia
The days of traditional and isolated data processing ERP are all over. After 2020, international companies aim to build a skilled workforce capable of competing and identifying themselves in their respective sectors. Businesses need a SaaS-based ERP platform which benefits from the introduction of improvements and new functions to fulfil this need for empowerment. Cloud-based ERP platforms' advancement makes them perfect for their growth plans and entrepreneurs.
Steps to take before upgrading to dynamics 365sunbridgeindia
The days of traditional, isolated ERP and data processing are over. After 2020, global companies aim to build an autonomous workforce that can be competitive and distinguish itself in their respective sectors. To meet this desire for empowerment, companies need a SaaS-based ERP platform that benefits from the transparent provision of new functions and improvements. The continuous improvement of cloud-based ERP platforms makes them ideal for modern entrepreneurs and their expansion plans.
If you are looking for an effective ERP solution, you must have heard the enthusiasm for Microsoft Dynamics 365, the cloud successor to Dynamics AX. Regardless of whether you are upgrading from Dynamics AX, switching from another ERP provider, or implementing Dynamics 365 as your company's first ERP system, it is important to know what the processes involve and what you can do to make it happen to make it as transparent as possible.
Retail ERP Solution for shopping mall with advanced user friendly features like Finance Management, Sales and Marketing, Supply Chain Management, Human Resource Management, Project Management, Manufacturing Planing, Service Management etc..
For more details visit : http://www.sodtechnologies.com/retailshoppingmallerp.html
YASH Technologies’ Microsoft BI Services offer a comprehensive and integrated set of solutions combined with deep technical and business expertise to help your organization execute an effective business strategy using a series of proven processes and supporting technologies.
Extend Your MS Dynamics ERP & CRM with a Complete BI Solutionwww.panorama.com
Panorama Software has recently formed a strategic alliance with the RSC Group, a market leader in Microsoft Dynamics solutions. By integrating our solutions, you can now extend your Dynamics solutions to drive Corporate Performance Measurement with a true pervasive BI suite, leveraging Panorama & Microsoft technologies you already own.
ORION Predictive Assortment Planning by QueBIT incorporates a use friendly planning interface and sophisticated predictive modeling and optimization engine to deliver highly accurate location specific (or clustered) assortments. QueBIT’s unequivocal experience implementing assortment planning solutions results in significantly improved assortment accuracy that can results in millions of dollars in incremental revenue. For more information and to schedule a demo please visit http://quebit.com/ .
KPIs: Establishing Linkages between Strategy and Results: In the staffing industry, it is critical to determine appropriate quantifiable parameters to evaluate strategies such as sourcing.
Predictive Analytical Models: Anticipating demand & supply movements is a key differentiator for business, more so for staffing.
Real Time Solutions: We believe speed is of paramount importance in the staffing industry.
QlikView biedt complete business analyse. Snelle implementatie, eenvoudig in gebruik en beheer, en bovendien makkelijk te leren. Het werkt op basis van een eenduidige structuur om alle soorten analyse- en rapportagebehoeften in te vullen. QlikView introduceert nieuwe regels op het gebied van BI en kan daarom revolutionair genoemd worden.
Listening to the Voice of the Customer: Top 6 Findings from the Revulytics Pr...Revulytics Inc.
WATCH the full webinar here: https://www.revulytics.com/webinar-pm-survey-results-2018
Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health. Based on Gartner’s prediction, Revulytics was interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data.
This recorded webinar reveals and analyzes the findings of our Q3 Product Management survey including:
Effectiveness of tools for collecting customer data
Usefulness of customer data for specific product management functions
How often customer data is actually being used to make decisions
What’s the one thing Product Managers would like customer data to tell them
We explore the survey results through the lenses of direct vs. indirect sources of customer data, qualitative vs. quantitative data, and manual vs. automatic collection methods.
The Factory Navigator is an innovative simulation and analytics software designed to improve logistics processes and support complex decision making across industries.
Find New Revenue with Existing CustomersServiceSource
Industrial systems companies struggle with installed base data quality, reliability and governance. This directly impacts customer retention and limits growth strategies within an existing customer base.
Through this presentation
-- Learn how Johnson Controls extends the customer lifecycle by driving service attachment to assets, increasing replacement business win rates and expanding individual sale profitability.
-- Explore a model for leveraging data to displace the competition at record rates and realize your best-ever Net Promoter Score.
-- Discover a data management philosophy and process with proven results of spinning your customer data into gold.
Six Sigma, BPM, Digitalization - Different paths to the same destination?innovelocity
Discussion of the 5 Good Business Practices that all successful process improvement efforts share. This presentation was the most attended solution provider session at the 2015 Gartner BPM Summit in Maryland, USA.
BearingPoint's operational excellence approach in CPG Manufacturing primarily aims to reduce costs in production and to support clients in their transformation journey. Our operational excellence approach contributes to the creation of a culture of continuous improvements in factories.
Manufacturing, a slow-adopter of Analytics, is now catching up in leaps and bounds. Across all business domains, applying analytics is providing answers to the most critical questions of the business.With exponential expansion of data, data driven insights have become a strategic necessity.
This booklet explores a few use cases of Big Data for manufacturing and how it can be leveraged.
For more info visit: https://www.teamcomputers.com/businessanalytics/Manufacturing/Booklet-Manufacturing-Digital.pdf
Important steps before migrating to dynamics 365sunbridgeindia
The days of traditional and isolated data processing ERP are all over. After 2020, international companies aim to build a skilled workforce capable of competing and identifying themselves in their respective sectors. Businesses need a SaaS-based ERP platform which benefits from the introduction of improvements and new functions to fulfil this need for empowerment. Cloud-based ERP platforms' advancement makes them perfect for their growth plans and entrepreneurs.
Steps to take before upgrading to dynamics 365sunbridgeindia
The days of traditional, isolated ERP and data processing are over. After 2020, global companies aim to build an autonomous workforce that can be competitive and distinguish itself in their respective sectors. To meet this desire for empowerment, companies need a SaaS-based ERP platform that benefits from the transparent provision of new functions and improvements. The continuous improvement of cloud-based ERP platforms makes them ideal for modern entrepreneurs and their expansion plans.
If you are looking for an effective ERP solution, you must have heard the enthusiasm for Microsoft Dynamics 365, the cloud successor to Dynamics AX. Regardless of whether you are upgrading from Dynamics AX, switching from another ERP provider, or implementing Dynamics 365 as your company's first ERP system, it is important to know what the processes involve and what you can do to make it happen to make it as transparent as possible.
Retail ERP Solution for shopping mall with advanced user friendly features like Finance Management, Sales and Marketing, Supply Chain Management, Human Resource Management, Project Management, Manufacturing Planing, Service Management etc..
For more details visit : http://www.sodtechnologies.com/retailshoppingmallerp.html
YASH Technologies’ Microsoft BI Services offer a comprehensive and integrated set of solutions combined with deep technical and business expertise to help your organization execute an effective business strategy using a series of proven processes and supporting technologies.
Extend Your MS Dynamics ERP & CRM with a Complete BI Solutionwww.panorama.com
Panorama Software has recently formed a strategic alliance with the RSC Group, a market leader in Microsoft Dynamics solutions. By integrating our solutions, you can now extend your Dynamics solutions to drive Corporate Performance Measurement with a true pervasive BI suite, leveraging Panorama & Microsoft technologies you already own.
ORION Predictive Assortment Planning by QueBIT incorporates a use friendly planning interface and sophisticated predictive modeling and optimization engine to deliver highly accurate location specific (or clustered) assortments. QueBIT’s unequivocal experience implementing assortment planning solutions results in significantly improved assortment accuracy that can results in millions of dollars in incremental revenue. For more information and to schedule a demo please visit http://quebit.com/ .
KPIs: Establishing Linkages between Strategy and Results: In the staffing industry, it is critical to determine appropriate quantifiable parameters to evaluate strategies such as sourcing.
Predictive Analytical Models: Anticipating demand & supply movements is a key differentiator for business, more so for staffing.
Real Time Solutions: We believe speed is of paramount importance in the staffing industry.
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
CAPSTONE is a service framework with elements of cloud based reports that look to combine customer experience/ loyalty research, real time behaviour models to prepare periodic scorecards that drive specific and measurable outcomes around customer engagement initiatives
Capstone helps in 2 ways:
- Capture early signs of adverse experience by capturing change in behavior
- Help diagnose and define corrective action by providing experiential drivers of behavior for a customer
Big Data and advanced analytics are critical topics for executives today. But many still aren't sure how to turn that promise into value. This presentation provides an overview of 16 examples and use cases that lay out the different ways companies have approached the issue and found value: everything from pricing flexibility to customer preference management to credit risk analysis to fraud protection and discount targeting. For the latest on Big Data & Advanced Analytics: http://mckinseyonmarketingandsales.com/topics/big-data
Expert data analytics prove to be highly transformative when applied in context to corporate business strategies.
This webinar covers various approaches and strategies that will give you a detailed insight into planning and executing your Data Analytics projects.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
Predictive Analytics & Decision Solutions [PrADS], a subsidiary of Dun & Bradstreet provides cutting edge analytics solutions and actionable insights to leading organizations globally , The following presentation provides an overview of the services offered
Data Science Introduction by Emerging India AnalyticsAyeshaSharma29
This is the data science basic introduction which covers Big data ,machine learning including supervised machine learning & unsupervised machine learning. This presentation also covers Hadoop tool and its landscape. This will help in deciding where to start your career in data science. It has all the skills you require to build a career in data science industry.
Predictive analytics and models explained, how to develop them and how to apply them within a customer management framework to create measurable ROI. View the webinar video recording and download this deck: http://www.senturus.com/resources/predictive-analytics-demystified/.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
Leverage Sage Business Intelligence for Your OrganizationRKLeSolutions
Learn how Sage Business Intelligence provides the insight you need to make better decisions faster! This informative presentation explores Sage Intelligence and Sage Enterprise Intelligence solutions for Sage 100, Sage 500 and Sage X3.
CPG Companies: Evolving Your Analytics-driven Organizationsaccenture
Accenture surveyed 90 large, global consumer packaged goods companies and found three important dimensions toward building an analytics-driven organization.
Read our other analytics research on accenture.com: http://www.accenture.com/CPGanalytics
Customer Feedback Management
Corporate Criterion enables systematic, on-going user experience management and analysis, across a wide range of customer touch points - continuous user experience feeds towards your management dashboards.
The Survey process. Redefined
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
Introduction to Decision Strategy Manager, the tool used to create Decision Strategies.
Introduction to the Decisioning Components, the building blocks of Decision Strategies
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Quantitative Data AnalysisReliability Analysis (Cronbach Alpha) Common Method...2023240532
Quantitative data Analysis
Overview
Reliability Analysis (Cronbach Alpha)
Common Method Bias (Harman Single Factor Test)
Frequency Analysis (Demographic)
Descriptive Analysis
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
4. 4
Building customer centric strategies is critical to business growth, but are we equipped?
Customer-centric
strategy drives better
customer experience
and engagement
- Acxiom Perspective
Demographics Alone Are Not
Enough - Entrepreneur.com
Customers demand and expect a
consistent brand value proposition
- IBM CEO Study
the prominence of
customer centricity
what businesses
need to stay ahead
1. aggregation of structured & unstructured data
for insight generation & business action
2. recognizing the mutable elements of customer
dynamics, and build growth strategies with predictive
analytics
~50% of all marketers consider obtaining a
single customer view critical to their long-term
success - Tealium Report
3. being ahead of the curve in crafting pre-emptive
& corrective real time strategies, specially critical
with the shortening of customer decision cycle
5. 5
To us, recognizing the core and mutable dimensions of the customer is the first step
towards customer centricity
Activity &
Transactions
Referral
Loyalty
Customer Service
Product Utility
Speed & Ease
Touch point
Delivery
Customer Service
Pricing
Brand
perception
Product Features
Demographics
Lifestyle
Psychographics
Social Presence
Unified
Customer
View
Identity Expectations
Behavior Experience
a framework to capture, integrate and generate actionable insights
on all dimensions of customer elements
6. Feedback
Collection
Tools
On Field
Sales Tools
Trigger
Based Action
Tools
6
EPOChTM
Effective
Targeting
Models
Social
Media
Analytics
Engagement
Trigger Rules
Behavioral
Segmentation
Forecasting
Models
Propensity
Modeling
Behavioral
Scorecards
Activity &
Transactions
Referral
Loyalty
Customer Service
Product Utility
Speed & Ease
Touch point
Delivery
Customer Service
Pricing
Brand
perception
Product Features
Demographics
Lifestyle
Psychographics
Social Presence
We offer contextual customer centric solutions for effectiveness, efficiency & growth,
crafted on our proprietary Big Data platform
8. 8
ASAaP Intelligence: Analytics Services-As-a-Platform
Our unique enterprise-wide analytics solution that brings together the best of tailored traditional human intelligence based
insights processes, and the speed & scalability of Big Data technology, to go beyond intelligent insights alone, in creating
intelligent next business action widgets
Algorithms/Statistical Models
via Word/Powerpoint reports
Large Dedicated
Analysts Team
Structured Data
Conventional Retainer Model
Ma Foi’s ASAP Model
Cost Savings ~ 35% Time Savings ~ 25%
Fewer Data
Scientists
Structured
Data
Unstructured
Data
Epoch
Self -Service web/mobile
based user centric solutions
Traditional Data Analytics
Tools/Techniques
Advanced Big Data Analytics
Platform
Manual processes –
errors/rework
No real-time
business actions
Lower lifetime cost
Faster deployment
Real –time business
actions
Higher cost &
build time
Agility>>Real-time data visualization and
predictive algorithms deployment
Convenience>>Self-service web/mobile based
business centric solutions
Scalability>>Robust Big Data Platform enabling
fast scale up at fractional costs
Our “ASAaP Intelligence” solution provides:
(over conventional retainer model)
Accuracy>> Fully automated platform based
processes cut errors and re-work to zero
Tailored outcomes>>Your business specific
problems solved with your data (& other data)
by experienced data scientists
9. 9
Data Treatment
(One time)
How it works?
ConventionalRetainer
Model
Understand
Business
Requirements
Develop
Transition
Plan
Hire
Analytics
Talent
Test Technology/
Data Environment
MaFoi’sPlatform
basedModel
Define project
scope
Model
Development
(One-Time Build)
Develop
Analysis Plan
Data Treatment
Periodic New Data
Pulls & Refresh
Model Deployment
Model
Update/Tweaks
Prepare
Reports
Socialize
Findings
Address
Feedback/
Standardize
Process
1
2
3
4
56
7
Understand
Business
Requirements
Define project
scope
Real Time
Deployment/
Refresh
Develop Analysis Plan
Model Deployment
through EPOCh
1
2
3
5
6
Platform-based self
service widgets
On the go self
web/mobile self-
service tools
• Low Training cost
• Reduced FTE cost
• Hiring
• Technology infrastructure setup
Assessment Engagement Delivery
• Reduced run/refresh time
• Greater reliability through automation
& standardized protocols
• One time platform based setup
• Iterative manual exercises
Model
Development
(One-Time
Build)
4
• Manual reporting
• Time lag
• Self service
• Shorter time to action
• Greater end user engagement &
adoption
10. 10
How does it add to your business?
Shorter time to action
Through real time, auto
push E-mail alerts
Better Adoption
through user specific
insights & self service
capabilities
PerformancePulse Improved Reliability
through standardized
data treatment
protocols and
automation
Intelligent Business
Action
through predictive
analytics
Cost Savings ~ 35% Time Savings ~ 25%
(over conventional retainer model)
11. 11
Bridge portability between
legacy & new age systems
using ready to use adapters
Adopt data aggregation
framework to consolidate
data across functions
Apply in-built advanced
algorithms such as regression,
forecasting & segmentation
Test strategy scenarios using in
built simulation features pre-
rollout of strategy
3. Integrate Intelligent
Analytics Layer
2. Capture &
Consolidate Data
4. Apply actionable
insights in operations
Operationalize insights through
custom UIs for real time
decision making
Run & modify business
initiatives using trigger alerts &
dynamic data analysis
Sales Spend by Channel
View Returns
Campaign Analysis
ASAaP @ Work – An Illustration
Assessment Engagement Delivery
Review existing systems and
estimate efforts to bring in
interoperability
1. Scope out Business
Requirements
Assess business objectives
and draft a contextual
solution offerings set
13. 13
Rapidly evolving market environment necessitates effective measurement of
customer experience and identification of resultant customer behaviour
An approach to link experiential drivers to behaviour
Redefining customer experience
measurement mechanisms….
Our
Philosophy
Customer
Experience Data:
C -Sat Survey
Customer
Behaviour Data:
Purchase Value,
Purchase
Frequency , Loyalty
Metrics
f(Customer
behaviour) = (X1,…,Xn)y
Key experiential drivers of behaviour
For e.g. X1= service quality
For e.g. Xn=Time lag
between experience
and its translation to
behaviour
CAPstone
Our Approach Explore Discover Deploy Manage
• Detailed evaluation of
“as is” customer
satisfaction capturing
tools and techniques
• Evaluation of existing
reporting mechanism
• Need gap analysis
• Establishment of
customer behaviour
metrics
• Test
hypothesis on
behaviour
metrics
• Build and deploy survey
instrument
• Survey analysis and
model development
• Measure customer
experience
• Link customer
experience to
behaviour
• Develop cloud based
scorecards to manage
and monitor
performance on
continuous basis
1 2 3 4
14. 14
CASE STUDY: AN ENGAGEMENT & RETENTION TOOL
Business Context CAPstone Delivery Framework Business Impact
•The client, a leading
healthcare intermediary
based in US, was looking to
drive revenue through better
engagement and retention
among its existing
customers, which were
hospitals
•The client already had
completed a exhaustive
segmentation exercise and
was conducting regular
customer satisfaction surveys
•Established link between
stated customer experience
and actual behaviour to
identify the experiential
drivers of customer behaviour
•Deployed performance
scorecards and an alert system
to provide timely &
account/segment specific
insights
1 Segmentation: Leverage existing client member segmentation data
2
Experience Measurement: Leverage existing customer survey data in
conjunction with segmentation data
3
Analysis: Identify experiential drivers of behavior and establish a link
between experience and behavioral parameters
4
Management: Design dynamic cloud based Scorecards that capture
changes in member behavior to enable strategic and tactical
interventions at each member/facility level
CAPstone @ Work
16. 16
ServeSmart- A Comprehensive Customer Feedback Management Solution
Design
Design customized feedback
forms to capture guests’
feedback on key parameters
Capture
Deploy forms on iPads to
capture feedback from multiple
customer across locations
Monitor Act
View integrated feedback via
interactive dashboards
Review feedback, identify
problem areas and prioritize
action
ServeSmart offers a comprehensive customer feedback management solution that helps to capture, analyze and review feedback to
ensure enhanced engagement at customer level and effective monitoring at management level. It comprises an engaging tablet based
customer interaction application in the front end and an interactive web based dashboard at the backend making customer experience
management intuitive, interactive & insightful.
ServeSmart Solution Framework
17. 17
Retail Banking – Nurturing relationship beyond transactions
“Know exactly what your customers’
value”
“Resolve issues as soon as
they arise”
“Slice and dice data to read in
between the lines”
“Generate simple
performance reports”
“Capture feedback in a fun and
engaging way”
Design Capture Monitor Act
ServeSmart Customer Feedback Application
Customizable templates for better engagement
Simple rating based questions on banking
services related experience
Instant alert generation via sms/email for
delay in service
Additional Information on customer for
potential upsell/cross sell opportunities
Hotel
Restaurant
Insights
Comprehensive view of customer feedback
across branches
Drill down analysis to understand, prioritize,
assign and resolve issues
Export data in excel format for report generation
Analyze individual verbatim responses from
customers to improve branch performance
ServeSmart Dashboard Application
Servesmart @ Work
19. 19
PreciseMetrics – A Complete Marketing Analytics Suite
A comprehensive customer analytics solution providing
intuitive visualization & actionable insights
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PreciseMetrics Solution Framework
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Apply contextual
in-built advanced
analytics algorithms
Customer
Demographics
Travel
Patterns
In Flight
Activity
Data across different
stages of customer
journey are stored in
different platforms
Aggregate Data
Online
Activity
Generate Insights
Initiate & modify
timely marketing
initiatives using
trigger alerts
KPI
Forecasting
Predictive
Modeling
Lifetime Value
Estimation
Customer
Segmentation
Take instant
business action
PreciseMetrics @ Work Insights generation for customer centricity for Airlines
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Organization Overview
Data Agnostic. Method Agnostic. Outcome Driven.
Owns a Proprietary in-house Big Data
platform for creating customized apps and
analytically powered solutions
Ma Foi Analytics is a data centric insights advisory firm, which is looking to build outcome oriented business
solutions by combining capabilities in data sciences (analytics, research) & Big Data Technology ,to help
organizations build good strategies , and execute them better.
Promoted by serial entrepreneurs Mr. K Pandiarajan, Mrs. Latha Rajan, it is a part of the Ma Foi Group which
has a stellar legacy of over 20 years of servicing the management arena.
Co-promoted by Satyakam Mohanty, a career analytics professional, Ma Foi Analytics & Business Services Pvt
Ltd was founded in 2012 with its headquarters in Bangalore and offices in Chennai & New Delhi.
Tripod of services- The Ma Foi
Advantage
• Double Digit Employees
• Launch of first product
• First Indian Client
• Acquisition of
PebblePath
Q2’ 2012
• Inception in
Bangalore
• First employee
Q4’ 2012 Q2’ 2013 Q4’ 2013
OUR PROGRESSION
• Hosted First Marketing
Event
• Launched Capstone &
PreciseMetrics
People credentials include previous stints in
premier organizations such as GE, Genpact,
HSBC, HP , Barclays,Infosys, IBM etc
Has 20+ clients ranging across mid-sized
organizations to SMEs in US, Middle-East &
India
Q2’ 2014
• Initiated IOT capability
development
• Filed IP patent for
“Epoch”
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Our Team (1/2)
Shobhit has over 11 years of experience in strategic research, sales & marketing enablement and consultative solution design. He has
setup and led research teams supporting initiatives such as Strategy Formulation, Market Assessment, Competitive Benchmarking, Market
Sizing among others. In the past he has worked with leading organizations such as IBM, Infosys & Genpact.
Shobhit holds an MBA in Marketing from International Management Institute, New Delhi.
Shobhit Bahadur
Head, Research
Ashish has 11 years of Marketing Analytics experience having worked across both B2C and B2B clients. He has proven experience in
banking analytics, providing consultation across the customer life cycle – covering acquisition, portfolio management and retention. In the
past Ashish has worked with GE and HSBC. In his tenure at HSBC, Ashish headed the marketing analytics team for US Private Label Credit
Cards Portfolio with receivables worth $16 billion.
Ashish holds a Masters in Market Research from Mudra Institute of Communications , Ahmedabad
Ashish Rishi
Head, Analytics
Saty spent a decade- first as a GE employee and then with Genpact after its spinoff from GE, working with a wide range of customers
globally, helping them create value in areas like sales & marketing analytics, and market research. He has worked extensively across Sales &
Marketing analytics for Pharma & Medical Devices organizations in the US, working in the US and India. In his last role, he built the Market
Research practice for Genpact, through organic and inorganic means to build up what would qualify on a standalone basis as a US top 50
research services provider during his last 3 yrs at the organisation.
He believes that Analytics-as-a-service is at an inflection point and he would like to be at the forefront of change in this area.
Satyakam Mohanty
Chief Executive
Tom has 15+ years of sales management experience having worked across healthcare value chain. Tom started his career with Pharma –
working with Bristol-Myers, Medeva Pharmaceuticals, Novartis, Millennium Pharma and then moved to institutional sales for Eisai Inc. &
Philips Healthcare. In his last role he was responsible for driving devices sales working for ICRco & Suntech Medical. Tom is a dynamic,
results-oriented sales management strategist with a exceptional record of achievement and demonstrated success driving sales growth in
hospitals, while providing award-winning sales leadership in highly competitive markets.
Tom holds a Masters in Business Administration from University of Houston, Texas
Thomas E. Camp,
VP, Sales
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Our Team (2/2)
Tuhin Das is a Senior Manager at Ma Foi.
Tuhin has more than 8 years of experience in Marketing and Risk Analytics in the BFSI domain. Being in HSBC for over 4 years, he has
established himself as an experienced professional in the BFSI domain, having worked on customer profitability and customer lifecycle
management - acquisition, portfolio management and retention. During his tenure with Barclays, Tuhin was involved in assessing customer risk
and building Basel II credit risk models.
He holds a Bachelor of Statistics degree from Indian Statistical Institute (ISI), Kolkata.
Vishal Sinha is a Senior Manager at Ma Foi.
Vishal has more than 8 years of experience in the BFSI domain, with global financial services institutions – Capital One & HSBC. Vishal has a
proven track record of delivering business value in the financial sector through data driven analytics solutions.
During his tenure with Capital one, Vishal supported merchant relationships with analytics solutions on Credit Cards, Retail Analytics, Marketing
Strategy & CRM.
He holds a Masters degree in Economics from Jawaharlal Nehru University (JNU), New Delhi.
Satish has around 14 years experience been building and scaling technology solutions targeting consumers and enterprises. Having
started his career at a silicon valley start up, he has spent years building offshore engineering teams attempting to bring the same
silicon valley vigour. A hands-on engineer always thinking about creating frameworks and tools that improves software engineer's
productivity.
Satish is passionate about helping businesses get the best out of their technology investments
Satish Ayyaswami
Vishal Sinha
Tuhin Das