The document discusses definitions of vision, mission, business model, and strategy from various sources. It provides Blizzard Entertainment's mission statement which is dedicated to creating epic entertainment experiences and guided by eight core values. The summary also outlines Blizzard's business model of selling games, subscriptions, and merchandise and its strategy to be the leading online developer by improving its battle.net platform.

1. 1/20/2011 Stockholm School of Economics - Media Management 2011 1 Vision Mission Business Model Strategy? A journey to the depths of Mathematics

2. Vision & Mission 1/20/2011 Stockholm School of Economics - Media Management 2011 2 1 Vision = Core Ideology + Envisioned Future With Core Ideology = f (Core Values, Core Purpose) And Envisioned Future = f(Vision-level Goal, Vivid Description) Collins & Porras(1996) 1 Vision = What a company wants to be (like) Collis & Rukstad (2008) 2 Vision = f(Guiding Theme, Intentions for the Future) AMA (2005) 3 Mission = Why a company exists Collis & Rukstad (2008) 1 Mission = Purpose AMA (2005) 2

3. Business Model & Strategy 1/20/2011 Stockholm School of Economics - Media Management 2011 3 1 Business Model = Nice Story · Numbers Magretta (2002) 1 Business Model = Customer Value Proposition + Profit Formula + Key Resources + Processes Christensen & Kagermann (2008) 2 Business Model = Logic + Operations + Value Creation for Stakeholders Casadesus & Ricart (2010) 3 Strategy = Competitive Game Plan Collis & Rukstad (2008) 1 Strategy = f(Direction, Allocated Resources) AMA (2005) 2 Strategy = Business Model + Competition Magretta (2002) 3 Strategy = f(Business Model) Casadesus & Ricart (2010) 4

4. Mydefinition – damn simple 1/20/2011 Stockholm School of Economics - Media Management 2011 4 1

5. Blizzard Entertainment – Mission 1/20/2011 Stockholm School of Economics - Media Management 2011 5 2 Dedicated to creating the most epic entertainment experiences...ever. The mission… …broken down into eight core values 1 Gameplay first 2 Commit to quality 3 Play nice, play fair 4 Embrace your inner geek 5 Every voice matters 6 Think globally 7 Lead responsibly 8 Learn and grow Source: www.blizzard.com

6. Blizzard Entertainment – The Rest 1/20/2011 Stockholm School of Economics - Media Management 2011 6 2 Blizzard Entertainment is a premier developer and publisher of entertainment software. Revenues are generated both through the sale of games, monthly gaming subscriptions on the battle.net platform and merchandise. Business Model “…focusing on creating well-designed, highly enjoyable entertainment experiences…” “…maintain[…] an unparalleled reputation for quality.” Strategy In 2015, Blizzard Entertainment will be the leading online entertainment software developer by providing the best gaming experience possible through the steadily improving battle.net platform. Strategy Statement Source: www.blizzard.com