1. 2304 – Media Management Topic 1: Whatisstrategy? Andy Kreidenweiss – 40198@student.hhs.se

3. “Guides the allocation of resources and effort”

6. Whatisstrategy? Vision, Mission, Strategyand Business Model: The Vision (“What we want to be”, Collis & Rukstad or “A guiding theme “, AMA) and Mission (“Why we exist”, Collis & Rukstador “A firm’s dominant emphasis and values”, AMA)are rather conceptualframeworkswhile the Strategy refers to more tangible and concrete actions of an organization. The Business Model on theotherhandisdefinedby a company‘sStrategy: „theStrategyis a temporary plan as how the business model should be configured depending on incidents that might occur” (Casadesus & Ricart). Own Definition: “A strategy defines a firm’s long-term orientation and goals and the means by which the firm wants to achieve these.” Andy Kreidenweiss – 40198@student.hhs.se 2304 – Media Management

7. Mission: “At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services. We feel an equal commitment toward our employees. We want to maintain an atmosphere in which talented individuals can work together as a team. Commitment and enthusiasm are crucial to the high quality of our products and support services. We believe in treating our employees with the same consideration and respect that we, as a company, show our customers.” Nintendo of America's Corporate Mission and Philosophy, 2011 Andy Kreidenweiss – 40198@student.hhs.se 2304 – Media Management

8. Business Model: “Selling state-of-the-art video games aiming at other than the mainstream audience In order to achieve a unique positioning in the video game industry”. Andy Kreidenweiss – 40198@student.hhs.se 2304 – Media Management

9. Strategy: “Being one of the world leading companies in the video game industry by offering superior products.” Strategy Statement: “At Nintendo we want to achieve sales revenues of bn$17.5 by the end of the year 2015 by offering superior products to a selected target audience.” Andy Kreidenweiss – 40198@student.hhs.se 2304 – Media Management