1. Strategy... What is it? 2304 Media Management Liubov Smirnova – 40193@student.hhs.se
2. VISION what we want to be (Collis&Rukstad, 2008) core ideology+envisioned future (Collins&Porras, 1996) MISSION why we exist (Collis & Rukstad, 2008) BUSINESS MODEL answers important questions: who is the customer? what is the value proposition? (Magretta, 2002) STRATEGY is business model + competition analysis (Magretta, 2002)
3. MISSION “We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing and gaming” STRATEGY “Electronic Arts’ aim is to be the greatest entertainment company.... ever. We get there through four critical areas of focus and success: Being the #1 Company on the Next Generation Consoles, #1 Entertainment Software Company on the PC, #1 Provider of Interactive Entertainment Online and the #1 People Company for high performance teams and individuals” http://www.secinfo.com/dV5Ff.3afb.c.htm http://www.allgame.com/company.php?id=430
4. BUSINESS MODEL “We develop, market, publish and distribute video game software and content that can be played by consumers on a variety of platforms, including video game consoles, personal computers, handheld game players, mobile devices” Electronic Arts Annual Report, 2010
5. STRATEGIC STATEMENT “By 2015 increase the amount of games sold by XX%, with special attention to achieving the XX% sales increase in the PC entertainment software sector, by providing our customers with products and service of superior quality”
