The document defines key strategic terms used by organizations: Vision is the organization's goals and envisioned future. Mission explains the organization's purpose for existing. Business model outlines how the organization creates value for customers. Strategy combines the business model with a competitive analysis. The document provides examples of vision, mission, business model, and strategy statements from Electronic Arts. EA's mission is to fulfill personal computing and gaming potential. Its strategy aims to be the #1 entertainment company by focusing on next-gen consoles, PC, online, and high performance teams. EA's business model develops video game software for various platforms.

1. Strategy... What is it?2304 Media ManagementLiubov Smirnova – 40193@student.hhs.se

2. VISIONwhat we want to be (Collis&Rukstad, 2008) core ideology+envisioned future (Collins&Porras, 1996)MISSIONwhy we exist (Collis & Rukstad, 2008)BUSINESS MODELanswers important questions: who is the customer? what is the value proposition?(Magretta, 2002)STRATEGYis business model + competition analysis (Magretta, 2002)

3. MISSION“We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing and gaming” STRATEGY“Electronic Arts’ aim is to be the greatest entertainment company.... ever. We get there through four critical areas of focus and success: Being the #1 Company on the Next Generation Consoles, #1 Entertainment Software Company on the PC, #1 Provider of Interactive Entertainment Online and the #1 People Company for high performance teams and individuals”http://www.secinfo.com/dV5Ff.3afb.c.htmhttp://www.allgame.com/company.php?id=430

4. BUSINESS MODEL“We develop, market, publish and distribute video game software and content that can be played by consumers on a variety of platforms, including video game consoles, personal computers, handheld game players, mobile devices” Electronic Arts Annual Report, 2010

5. STRATEGIC STATEMENT“By 2015 increase the amount of games sold by XX%, with special attention to achieving the XX% sales increase in the PC entertainment software sector, by providing our customers with products and service of superior quality”

6. Thank You For Your Attention!Questions?