The document discusses a seminar focused on strategies for the company Ego to internationalize by forming partnerships, particularly in Russia. It highlights the importance of leveraging core competencies and creating synergies to address current challenges. The partnerships are expected to improve business relationships and facilitate access to new markets.

1. 02.09.11Aalto/GSOM Block Seminar - EGO Translating Case1CEMS Block SeminarInternationalizing EGO TranslatingGroup 1Jenna Hakkarainen, Sven AhrensThomas Henry, Jan Kešelak

2. EGO should enter partnerships with MEAsfocused on Russia02.09.11Aalto/GSOM Block Seminar - EGO Translating Case20EGOMEALeveragecore competenciesLanguage servicesMarket-entryconsulting servicesIntegrate wide range of companies1Create synergies for all parties2Overcome EGO’s current challenges3

3. RussiaPartnerships in target countries connect a large group of market players02.09.11Aalto/GSOM Block Seminar - EGO Translating Case31EGO clientsMEAMEA clientsDEEGOUKNL??

4. Every involved party will profit from the partnership with EGO02.09.11Aalto/GSOM Block Seminar - EGO Translating Case42

5. Partnering with MEAs will address the challenges of superstition and internationalization 02.09.11Aalto/GSOM Block Seminar - EGO Translating Case53SuperstitionsImproved business relationship with partners from EuropeInternationalizationAccess to clients from new countriesMission accomplished