Icm Presentation Whats Out There

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A presentation used in a Guest Lecture at the Hanze University in Groningen. To give students an insight on what's happening 'out there' in the world of Social Media, Future Gaming and the Metaverse.

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Icm Presentation Whats Out There

  1. 1. the Social Web the Metaverse and the Future of Games a small insight on what’s happening Corné Kox - Hanzehogeschool Groningen October 1st 2009
  2. 2. Let me introduce myself
  3. 3. Corné Kox
  4. 4. 35
  5. 5. Hanze University ‣ Lecturer Digitale Media ‣ WEB ‣ Beeldtaal (Film and Animation) ‣ Educatieve Multimedia ‣ (Last years) stage ‣ Coordinating ‘Bureau Projecten’
  6. 6. CKM Extended ‣ Network for goal directed communication ‣ Advice and implementation ‣ Digital / New Media ‣ Crossmedia concepting ‣ I like to tell stories ;-)
  7. 7. Asked to talk to you by Josef about a lot of stuff ;-)
  8. 8. So I have to run through...
  9. 9. 75 slides, hope you don’t get bored ;-)
  10. 10. Metaverse Roadmap
  11. 11. Metaverse - 4 pillars
  12. 12. Metaverse Quadrant
  13. 13. Metaverse Quadrant Virtual Worlds
  14. 14. Virtual Worlds ‣ It is about ‘out there’ and ‘now’ ‣ (yet) Not our real world ‣ Ever heard of Cross Reality or Dual Reality? ‣ Senses physics and translates them into the virtual worlds
  15. 15. Virtual Worlds A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars source: www.wikipedia.org
  16. 16. Neopets ‣ <2003 ‣ Age <10 ‣ 45 mlj users ‣ 2005 MTV ‣ 120 miljoen
  17. 17. Club Penguin ‣ age ± 12 > ‣ 15 mlj users
  18. 18. Habbo Hotel ‣ <2003 ‣ age ± 14> ‣ 90 mlj users ‣ does 4mlj a month (nov ’07)
  19. 19. Gaia ‣ <2003 ‣ age ± 14> ‣ 12 mlj users
  20. 20. There ‣ Late 2005 ‣ Age ± 20> ‣ 1,5 mlj users
  21. 21. Active Worlds ‣ Age ± 25> ‣ 1 mlj users ‣ Still growing ‣ Education
  22. 22. Second Life ‣ Age ± 30> ‣ 14 mlj users ‣ Silence after the storm?
  23. 23. Second Life ‣ Q2 2007 - Hype ‣ Still growing ‣ But more serious ‣ Phase II
  24. 24. Second Life ‣ Land ownership is still growing
  25. 25. Just for fun?
  26. 26. Hell no!
  27. 27. SL - Immersive World ‣ Linden Lab ‣ Rivers Run Red ‣ SL Grid ‣ Collaborate ‣ 20 Oct 2008
  28. 28. Virtual Worlds ‣ After the Hype ‣ Still investments are being done ‣ No longer just signage (marketing) ‣ Training ‣ Education ‣ Recruitment
  29. 29. Virtual Worlds ‣ Also a lot of companies moved out ‣ They took the experience ‣ And are building their own Virtual World ‣ ABN Amro ‣ Randstad ‣ IBM
  30. 30. A lot of different worlds ‣ Looking for standards ‣ ISO MPEG-V ‣ Expected soon (2010)
  31. 31. ISO MPEG-V interoperability, virtual travel (ranging between worlds), interaction and rich communication with the physical world and developing avatars that better show human emotion. May 2008, Call for requirements - Jean H.A. Gelissen, Philips
  32. 32. Second Life / Virtual Worlds ‣ Where did it go wrong? ‣ Weird interfaces ‣ You have to learn the program ‣ To much space for to little people ‣ Search isn’t embedded well enough
  33. 33. A look at the interface... ‣ Minority Report ‣ 2002
  34. 34. The interface of the future?
  35. 35. Hell no!
  36. 36. A look at the interface ‣ Cebit ‣ Hannover 2008
  37. 37. Just a demo?
  38. 38. Hell no!
  39. 39. A look at the interface ‣ iPhone ‣ 2008
  40. 40. A look at the interface ‣ MS Milan Project ‣ 2007
  41. 41. You’ll have to learn it ‣ >30 ‣ ‘Net niet’ ‣ <30 ‣ ‘Netters’ ‣ >45 ‣ ‘Nieters’
  42. 42. You’ll have to learn it ‣ Meet Corey ‣ On Guitar Hero ‣ Age 2,5
  43. 43. To much space ‣ Keep it in control? ‣ Have to know which platform people come from? ‣ Need more users? Sony Playstation - Home PS3 sales:10.500.000 (March 2008)
  44. 44. Search... ‣ Google? ‣ 348.387.097 (and more) search queries each day ‣ That’s done by how many users? Google Lively Beta
  45. 45. Google?
  46. 46. Web (2.0) meets Virtual Worlds?
  47. 47. Metaverse Quadrant Mirror Worlds
  48. 48. Mirror Worlds ‣ Based on our daily reality ‣ Google Earth, Google Streetview, MS Virtual Earth, Earthmine, Everyscape ‣ Has a bigger relevance (recognition) ‣ ‘There’ with the experience ‣ Websurfing towards real places on our globe
  49. 49. Mirror Worlds Google Maps, in combination with Google Streetview
  50. 50. Metaverse Quadrant Augmented Reality
  51. 51. Augmented Reality ‣ Enriching the environment with digital information ‣ It’s about ‘here’ and ‘now’ (location based) ‣ Hardware? ‣ Camera ‣ Screen
  52. 52. Augmented Reality BMW Augmented Reality, BMW Research Project
  53. 53. Augmented reality Layar, a Dutch AR Browser
  54. 54. Metaverse Quadrant Lifelogging
  55. 55. Lifelogging ‣ Weblogs, videoblogs, microblogs, youtube, flickr etc. ‣ Users share, re-use, co-create and share it again ‣ More and more into innovation, like gps and sensor technology ‣ ‘to follow’ or ‘to be followed’ - communities
  56. 56. Lifelogging Lifelogging - Nike Plus
  57. 57. Metaverse ‣ Communities matter ‣ People can create a group ‣ Around brands ‣ Around intrests ‣ Around organisations ‣ Can influence organisations
  58. 58. Communities De ‘Lego Factory’ Community
  59. 59. Hey, this is ‘Social’
  60. 60. There were Social Networks long before the Internet...
  61. 61. Social Networks Social Media in Plain English
  62. 62. Most marketeers don’t know how to handle this... yet...
  63. 63. What does this mean for future gaming?
  64. 64. Future Games ‣ Become intelligent (automatic content creation) ‣ More and more with physical interaction ‣ Brain machine interaction and biometric tools influence the game ‣ Location Based ‣ Combining media and devices
  65. 65. Last examples Project Natal, Game Intelligence, Microsoft
  66. 66. Last examples The truth about Marika, Sweden
  67. 67. Thanx for being here! Corné Kox corne@ckmextended.com 065 065 7000 http://www.linkedin.com/in/cornekox http://www.twitter.com/corne
  68. 68. Sources ‣ http://www.virtualworldnews.com ‣ http://www.metaverseroadmap.org ‣ http://www.metaverse1.org ‣ http://www.emerce.nl ‣ http://www.wikipedia.org ‣ http://www.secondlife.com ‣ http://www.hrlog.nl ‣ http://www.youtube.com ‣ http://www.layar.com

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