SSAS PPT
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Grapevine Communications is a full-service advertising agency located in Florida. It provides a range of marketing services including advertising, public relations, and media across various channels. The agency has 18 staff members and prides itself on delivering creative and effective projects on time. It is the top-rated marketing agency in the region and has won several business awards. The agency emphasizes developing a thorough marketing plan and understanding the customer to effectively promote its clients' businesses.
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SSAS PPT
- 1. The Full-Service Ad Agency What Today’s Marketing Professionals Need to Know Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 2. What is a ‘Full-Service’ Agency? We create more than ads… we create opportunity! • Marketing • Advertising • Public Relations • Media: TV, radio, print, web, social media Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 3. The Grapevine Difference The area’s only full-service advertising agency. • Full-time staff of 18 creative professionals • 86% of our work is from referrals or repeat clients • 97% of our projects are delivered on time • Our creative team has more than 226 years of combined experience • Grapevine is the only advertising agency in the area to donate over $150,000 every year to local non-profit organizations • Since 2002 Grapevine has donated over $1.6 Million in pro-bono services Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 4. Our success is a reflection of our clients' success. • 2014 "Small Business of The Year” – Manatee Chamber of Commerce • 2014 Best of SRQ "Best Marketing/PR Agency” - More than double the votes than any other agency running! • 2014 Gulf Coast Business Review Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 5. The Marketing Plan If it isn’t written, it isn’t a plan. • Goals / Objectives • Market Research • Branding • Public Relations • Advertising • Internet • Marketing Tools Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 6. Marketing Goals & Objectives • Support current business objectives • Be specific and measurable • Prioritize Identify and Manage the Promotional Plan: • Advertising • Direct Marketing • Sales Organization and Promotion • Public Relations Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 7. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024 Promotional Management • Three Basic objectives of promotional marketing: – Present information to existing and potential consumers – Increase demand – Differentiate the product • Important to Achieve: – Sales Increases – Product Awareness and Acceptance – Creation of Brand Equity – Market Positioning – Competitive Advantage – Corporate Image Creation
- 8. Know Your Customer • Marketing Business to Business (B2B) – Generally a well-defined market – Know your client’s needs and wishes – Understand your client’s target audience – Often “more steak than sizzle” • More substance and performance – May have narrower well-defined communication channels established • Industry trade shows, industry pubs, newsletters • Marketing Business to Consumer – More often a very board audience – Know your client’s target audience – May require well-defined market research to qualify target – Mass media and internet more likely used • I.E.: TV, radio, print, web, etc. – Must have the “sizzle to sell the steak” Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 9. Marketing Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024 • Marketing Misconception: I should cut my marketing budget • Reality: You should maintain a presence even if it is limited • Perception is Reality • Those NOT marketing will lose market share • When the market improves, you will have positioned your business • “ahead of the competition”
- 10. The Marketing Toolbelt Don’t be an order-taker. • Creative Brief: Critical to the success of project • Marketing Tools: Evaluate customer needs and goals • Deliverables: Creativity and effectiveness is key Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 11. Too Much Data We are being bombarded by more and more information every day. • Television • Radio • Newspapers • Magazines • Email • Social Media Sites • Blogs & Podcasts • Friends and Family Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 12. We Need Filters Consumers are getting better at filtering data, including advertising. • Pop-Up Blockers • Ad Blockers • Anti-Spam Software • Email Blacklists and Whitelists • Multiple Email Accounts • Digital Video Recorders • Conscious and Subconscious Filters • Media Avoidance Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 13. Aggregating Data Consumers and marketing professionals are leveraging tools to consolidate and filter information. • Personalized News (e.g. Google News) • Word of Mouth (e.g. Facebook Share/Like) • Blog Manager (e.g. Tumblr) • Smartphones and Tablets • Dashboard Software • Keeping up with trends is a full-time job. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 14. Customer Service Don’t decrease your perceived value by discounting your price. • Manage the expectations • Extensive follow-up • Full-time customer service managers • Emphasis on building client relationships Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 15. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 16. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024 Website - Samples
- 17. Public Relations - Samples Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 18. Evolve Over Time Never stop growing and changing. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024
- 19. Questions? Visit our website at www.grapeinc.com for more info and articles. Angela Massaro-Fain President and Founder Grapevine Communications941.351.0024