1. Limited

2. AS AN ARTIST WITH RADAR, OUR SERVICES WILL
ALLOW YOU THE FREEDOM TO FOCUS ON
CREATING GREAT MUSIC & ENGAGING WITH
YOUR FANS
• Music marketing experts by discipline
• Teamwork culture in a positive & collaborative environment
• Budget & marketing plan management in conjunction with partners
• Preferred rates with the best marketing & promotion teams on the market
Benefits: Avoid additional overhead, relationship network, market leverage, expertise,
honest guidance, big picture planning, creative strategy, product partnerships, layered
marketing

3. RADAR PROJECTS INCLUDE…

5. RADAR SERVICE SUITE INCLUDES…
PROJECT MANAGEMNET
Manage marketing plan, timeline,
budget, distribution, hired teams,
advertising, Pre-order retail, brand
integration, lifedtyle marketing
PROMOTION
Build radio & video promotion plan &
budget, hire teams, manage effort and
drive adds
SYNC LICENSING
TV, Film, Trailer, Commercial, Game,
Apps and much more
MARKETING
Oversee or assist with social networks,
online marketing, brand integration,
technology, tour marketing &
development
PUBLICITY
We work with a wide variety of external
PR companies & find the best match for
each campaign
DISTRIBUTION
RADAR sits within a larger distribution
company, projects are marketed & sold
from within the same organization, start
to finish

7. POINT PERSON DEDICATED TO ENSURING
TIMELINES ARE MET & THE TEAM STAYS
FOCUSED.
• Team architect overseeing full project from
timeline to marketing plan to budget.
• Daily and weekly calls to ensure optimal
communication on every detail.
• Liaison with production, distribution & sales
teams at RADAR.
• Liaison with RADAR International on assets,
marketing timing & budgeting.
• Works with finance group on invoicing,
reporting and statement accuracy

9. PROMOTION IS THE NUMBER ONE
SALES DRIVER IN THE MARKETPLACE.
• In-depth discussions about music potential at all radio formats
• Custom team made specifically for your budget & artist, not just another song on a
long list of projects
• Budget management tailored for every level of project
• Committed relationships with radio and video promotional veterans
• Leverage reach and size to increase our success in the marketplac

11. MUSIC LICENSING SERVICES PROVIDING
BOTH MARKETING & REVENUE.
• Monthly Samplers: Digital licensing samplers
created around themes, conferences and annual
events
• Creative Licensing Pitching: Licensing staff creates
custom pitches on a per project basis based on
creative briefs that come in from TV shows, trailer
houses and ad agencies
• Clearance Paperwork Administration: RADAR all
clearance paperwork with the licensee after
approval by the label
•Publishing Clearance: To the extent that a Label or
artist controls their own publishing, we also clear
publishing rights for sync placements

13. ONLINE MARKETING & ADVERTISING
ARE MORE CRITICAL THAN EVER.
• Social Network development, management and maximization strategy
• Viral marketing campaigns on targeted press, blogs, tastemaker sites
• Integration with developing technology outlets that can further marketing reach
and build additional revenue
• Exclusive downloads
• Song premieres
• Radio website placements
• Artist interviews
• Contests & Sweepstakes
• Streaming performances
• Creative asset fan sourcing
• Album listening parties
• Online advertising campaigns
• Album Reviews
• Artists playlists
• Retailer and Industry newsletters

14. TOURING IS A CORNERSTONE OF ANY
GREAT MARKETING CAMPAIGN
• Work closely with managers, agents, promoters and
venues to develop tour routings and plans that fit
within the larger album cycle process
• Leverage our wide network of contacts in search of
ideal opening slots, support acts, festival opportunities
and brand events
• Develop detailed market by market promotions around
tour dates – retail in-stores, radio visits, online
performances, interviews, VIP events
• Oversee promotional merchandise creation and field
implementation
• Ticket buys and tour support depending on need of
specific projects

15. ACCESS A WEALTH OF BRAND
PARTNER OPPORTUNITIES
• RADAR represents “one stop shopping” for
brand managers & agencies, looking for
the perfect music project
• Leverage brand marketing reach &
advertising dollars for the benefit of your
artist
• Focus on executing entertainment
programs that drive sales for both our
brand & label partners
• Access to the Universal Partnership
Marketing Team focused on agencies,
fashion, hotel, sports and much more

17. RADAR DISTRIBUTES TO 600+ RETAIL
DESTINATIONS WORLDWIDE IN MORE
THAN 200 TERRITORIES
Digital
Full digital sales & marketing staff dedicated to your download, streaming, video & mobile content
Physical
Dedicated account managers and regional sales managers who work directly with retail account
partners with support from Universal sales force to maximize physical sales opportunities
Video
Maximize video revenue through our direct partnerships with YouTube, VEVO and more
Non-Traditional
Service full suite of non-traditional accounts - Starbucks, Guitar Center, QVC, Urban Outfitters,
Game Stop and many more
International
Tailor your release globally through our in-house digital sales team as well as via physical
partnerships with Universal Music Group International or Republic of Music

18. |RADAR LIVE LIMITED|