PSEWEB: Paying your way to the top. Paid advertising on Facebook and Twitter. JP Rains, MBA
You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.
Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.
Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy
PSEWEB: Paying your way to the top. Paid advertising on Facebook and Twitter. JP Rains, MBA
You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.
Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.
Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy
Social Media for Higher Education Student AssociationsJP Rains, MBA
This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget.
Becoming a Social Media Guru in 60 minutesJP Rains, MBA
This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. To learn more about my presentations, visit http://jprains.com
This presentation was given to the Sudbury Human Resources Professionals Association in November of 2011.
Rooted in providing an understand of social media, an overview of the implications within Human Resources and tools to better leverage social media within talent recruitment and others.
Presentation given to #PSEWEB 2012. How to measure your success on Twitter.
With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation will cover the study of behaviours, effectiveness, and measurements of PSE Twitter presences.
Defining your success on Twitter can be difficult, even more difficult when trying to explain it to someone who is Twilliterate. If being on Twitter is merely a way for your organization to check a box, that’s fine. But, if you are interested in taking that check box and turning it into an easily attained performance measure, this presentation is for you.
Like any dedicated birdwatcher, we took a look at some of the more successful Canadian PSE Twitter accounts and aimed to find commonalities in their behaviours and how that translated to their successes.
Finally, after searching for ways to define success from # of followers, % breakdowns of interactions to 3rd party measurements, we take a look at the different ways (free!) for you to measure your success.
Look past your number of followers and turn that check box into a CEO friendly success story.
We have taken 10 Facebook pages of Canadian institutions, tracked their average posts per day, their users’ interactions, categorized the posts and then put a mesure of effectiveness on each of them. We all have to post those news releases that have zero interactions, but what can we do outside of those to boost our effectiveness? Having a baseline knowledge of Facebook’s edge ranking will start you off on the right foot for this presentation.
We explore the differences in ROI from uploading pictures, to videos, to photos or links – what will be the most effective way in which you can foster a link between your Likers, Friends and Followers. From guiding creation of user generated content to building your content capacity, you will leave this presentation with a strong sense of next steps.
Among other things, JP Rains is the resident social media person at Laurentian University. Last year, JP presented Risk Management on Facebook at the #pseweb conference. You can find him on Twitter and Facebook. Patrick Smoke also contributed to this presentation.
IT vs Marketing - Collaboration between technology and marketingJP Rains, MBA
Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT and Marketing, will make you feel at home whether you care more about WYSIWG or CMYK.
Sharing our lessons learned, success stories and failures, the talk will include topics that everyone can enjoy or loathe, including:
- Web Design and Launch
- Social Media
- Micro-sites
This presentation will add insight to your daily conversations with “the dark side”, from whichever perspective you share.
What Did Master Yinshun Say about Zheng-Nian (Mindfulness/Right Mindfulness) ?Tzung-Kuen Wen
Master Yinshun is a well-known Buddhist monk and scholar, a benchmark in the tradition of Chinese Buddhism in modern time. To explore his discourses on the Chinese term ‘Zheng Nian’ (right mindfulness), a popular Chinese translation for ‘mindfulness’, is a work of academic and practical values. This slide reveal Master Yinshun's words on the following issues: 1. What does ‘Nian/ Zheng-Nian’ mean? 2. What is the role of ‘Nian/ Zheng-Nian’ in the gradual path of Buddhist liberation? 3. How to practice sati-sampajñña in daily life and meditation? 4. What is Zheng-Nian specific to Mahayana Buddhist thoughts?