1




                                                                                                                                                                                                      .
                                                                                                                                      F                                                                                                           F
                                                                                                                                          -                     F
                                                                                                                                                                                                          .

                                                                                             F




                                                                                                                                                                                                              F
                                     F         F     F                                                                                        F                         F                                                         F
                                    F3                     F (1)                                                             F                            F
                                         F                         (2)                                       F                                                               F
                                         F FF             (3)                            F
            F               F

                                                                                                                                                                                 (Mixed Model)

                                                                                                                                                                                                 (Cross-Section

Study)                          F                        2545                                                                    2550
    F                                                          F                                                         F                                                       F
                                                                                 F                                                                F                 F                                             F                           F
        F                                                  F             F           F                                                                        294
                F                                                                                        F                                                                           F
                        F                          F 5                       F                                                   F(       )           F                     0.923                                             F
                                               (One-Way ANOVA)                                       F                                                                                   F        F                       F           F
F                                              0.05                                                                  F                                                                       F
                                             F FF F                                              F               F                                (Meta-Content Analysis)
                    F                    F F                                                                                                                                                                          F                   F
2




                                                                                                         F

                                            1.                                                                          F                                F 1)
            F                           F               2)                                   F                        F (High Performance) 3)                                        F
                                                        4)                               F                                          5)                        F
                                   6)                                         F                                   F

                                            2.                    F                                                                               F FF       DNA                 F
                                                                                                                      F 4
                F                                                     F

                                            3. F                                                                                          F                             4
    F                                                   F     1 DNA                                  F
        F                      F            2                                                                                            21                           F 1)
                                                                              2)                                                              F                         3)
                                                            OEM                    Partner                       4)                                                          F
F                       3                                                                                    -                      F                    1)                              -
                        F 2)                    F                                                    3)                     F                                     F          4
                          F                         F                                3                                      1                            2               F
                                   3                                      F



                    :                                                                            F                              F
3


       F                               F F


                       F                   F
 F                                                                     F
     F FF                                                              F F                                             F               F                       F                                                        F
            F                                                                                     F                                                F                                                                F
                               F       F                                                 F                                 F

                                                                                                                                                                       F                           F            F
                                                                   (Family Business)                                                                   F


                                                       F                     F F Ford Nike Sony                                                    Samsung                             F
                                                           F F F                                                                   F       F                                                   F       F
                                                               F             F   F

                           F                   F                                                 F F                                                                               F                       F

                      (1)                                  F       F                                                           F
Family Business Associates, United States Association for Small Business and Entre-
preneurship (USASBE), Family Firm Institute, Inc.(FFI), Family Owned Business Institute, Global
Entrepreneurship Monitor (GEM)
                      (2)                                                                                                                                          F                                           The
Wharton School, Harvard Business School, ESE MBA (European School of Economics)


                                                   F                                 F                         F                       SMEs                F
                  F                F                                                         F                                                 F                                           F
                (Family Conglomerates) F                                                               F           F                                                       F   F
4


                                                                           F F                 F                                       F                                         (                        F                              , 2549)                                             F
            F           F               F               F                  F                                                                   F                                                                                 F                                                   F


                                                            (1)                        F                                       F           F
                                                                                                                       F
                                                            (2)                                        F                                                                                         F                         F F           F                F                  F
                                                                                                                                   F               F                                     F           F            F                  F           F
                                                                                                       F F                                                                 F F

                                                                                                                           F
                                                                                                                                                                             F
    F                       F                                                                                                                                                            (Family Business: FB)                                   FF                              F
                                                                       SMEs                                                                                            F                                               F                                          F
                                                                   F                                                                                                                                                        F Ward (2005) F                              F
                                                                                       F FF                                                                                                                   F
                                                                                                                                                           (Thai Family Business)                                                                             F                          F
F                                           F                                                      F       F                                               F                                                                                                                                         F
                                                    F             F (DNA)                                                                                                            F                                (Key Success Factors)
                                        (Family Business Model)                                                                                                                                          (Business Succession)
        F           F               F
                                F                                              F           F                                                                                                                                                 F                                                   F
                F                               F                                                                                                              F

                                                             F                     F                                                                               F                                                       F3                         F

                                                            (1)                                                    F                                   F
                                                                       F
                                                            (2)                                                F                                                                             F                                                                        F FF
5


                  (3)                               F                                                                                          F            F




                       F               F                                                                                      F            2        F                F                1)
                                (Family Business Dynamics)                                                                F                1                                 F
                  (                                                   F                                                                                                                        F
 F                         F                            )                         2                                                                     (
                                                                                                                              )                         3
        F (New Road Map)                                                                  F                 (DMFB-Development Model of Family
Business           F                                         21                               F                   F                    F                         )               2)
                                           F                      F                   F                                           F                     (
                                           )
                                           F                              F                                   (               1 . .2435- . .2481-                                          F
     2 . .2481- . .2500-                                                          3 . .2500- . .2516-                                 F F                       4 . .2516- . .
2535-         F                                         5 . .2535- . .2550-                                                                        ) 3
                                                                                                                                                   F
                               ( F F                        F F                                       F F                         )                                                    F
                                               F FF           (                                                                                                          F
           F: F                                                               )                   F                   F
                                                F             1
6


    1:




                                  F   F F       Ward (2005) F F F
             F F   F FF       F
         F                                  F            FF
F
7




                                F                                                                                      F
                                                                                        F

                                                         1                                                        FF                                     F
      F                                                                                                                                                                  F
                                        F                                                     F                                F                             F
                            F                                         F

                                                         2                                                                                                                                 F
                                                                                      (DNA)               F                                                                                              F


                                                         3                    F                                                             F                                                                    F
                                                                                                                                   F                                 F


                                    F                F

                           1)                                                                                                                                                                  F
                                                                 F6                                                        F                                                  (1)                            F
          F                (2)                                                    F          F (3)                                     F                                                           (4)               -
              F                                                       (5)                        F                                         (6)                                         F
  F
                           2)                                                          2.1            F
                                                 F           F            3                        F                                             F                           (Ownership Axis)
                      (Family Axis)                                                   (Business Axis)
                           3)                                                           2.2                                                                                    F
                                                                                                              F                                                  F                   F
                  F                          1                                    (The Do Phase)        2                                            F                              (The Lead to Do
Phase)                                      3                                       F    (The Let Do Phase)
8


                     F             F
                                                                                                                      F               F                                       F
                                               F           F       F       F
                             (1)                   F                                              F                           F
                                       F                       F                   F
                             (2)                                                                                          F                                     F
                                                                                       F FF                       F               F                        F            F
 F                                                                                                            F
     F
                             (3)                                                                                                          F
                                                                                                      F                                              F
             F                                                                 F                          F
                 F       F                             F

         F                                                                                                                                    F FF                  F             F
                                           F                           F                      F




                                         (Mixed Model)                                                                                                              (Qualitative
Research)                      (Quantitative Research)
            (Cross-Section Study)                    F                                                                                          2545                        2550
                                F                          F                                                                                                    F            F
                                                F                                                                                               F      F (Social Network
Analysis : SNA)                        F      F F                                                                                                           F (Homogeneous)
    F    F    F 1 2545-2546          F                 129                                                                                        F 2 2550
165             F F                             52       F                                                                                            MBA                  -
                   F                 56            F                                                                                                    F www.oknation.net
  F                                F                   53                                                                                           F             4
      294
9




                            F            F F                                                   3 F                              F                   -
          F
                        F                                          F               F                                                F               -
              F F                                                                                        F                                  F
               F                     F                                                                       F        / F
                                              F                6 F                  F              F
                     F          F (High Performance)                  F
 F                                          F                               F         F (Personal
Attributes)                           19                                F      F 5               F
              F (Try-Out)        F                  F               F                  SMEs
           F                                            F      20                             F
             F( )                         F 0.923
                          F                       F             F                               F FF
   F                     F F          (Meta-Content Analysis)             F                          F
         F (Relevancy)              F           F         F                        F (Concurrence)
                       F                                                         F          F
     F                        F                             F F 1990- 2008
                            F                         F           F                                    F
       F                                                     F                F F          F 2



                                                                                                                                        F

                    1.                                                                     F                      F    F          F F
( ) F                                         (S.D.)                       F                                       (One-Way ANOVA)                      F
                                F         F            F       F       F                                         F   0.05     F
                                                 F
                                1)                         F                   F               (Corporate Vision)           F                   F
      F             F
10


                                             (1)                                             F                                                                                                                                F
                                                                                                                                                                          F           F
                                             (2)                                         F                                                                                                                                                                             F F
                                                                                                              F
                                             (3)                         F                                                                             F F                                                                                                              F                             F
        F           F
                                            2)                                                                            F                       F (High Performance)                                                                F                                                           F
                                                             F
                                             (1)                                                                                                                                                                                                                   F                          F
    F                           F            F   F F                                                                                                             F                F               F                               F                           FF                                          F
            F
                                             (2) F                                                                                                                                                                    F
                                             F
                                             (3)                                                         F                                                                    F                       F                                                                         F
                                                                                 F               F                                                                         F      F
                                            3)                                                                    F                                                    (Team Building)                                                        F                                         F F
                                        F                        F                                                                                       F           F              F                                                     F       F

                                                     (1)                                                     F F                                             F                                                                                        F                     F
                                                 F                   F                                                                    F                                                                   F           F
                                                     (2)                     F                                                                                                                            F                                   F F F
F                                                    F                               F                                F
                                                       (3)                                                                            F       F                       F                       F                   F
                        F                                                                                                         F                                                       F                                                                                         F
                F           F       F                  F                                                                                           F
                                            4)                                                                                F                                      (Managerial Skills)                                                                  F
                                                     F F                                             F

                                             (1)
11


                                     (2)                           F F                               F                                           F                   F             F
F                           F              F               F                                                                                                     F

                                     (3)                                                                                                                                                                               F
            -                                                                            F                       F
                                5)                                           F                               (Innovation)                                    F                                                             F
                                                               F
                                       (1)                                                                                                           F                                             F
                F                                                    F
                                       (2)                                                   F                                                                                                                                     F
                                 F                                                               F                     F F
                                       (3)                                                                              F                                                                                  F
                                                                                                                                F            F                                                 F
                                6)                                       F                                         F         (Personal Attributes)                                                     F
        F
                                     (1)                                         F                                                           F                                             F
                    F                                  F                                                      F              F F         F
                                     (2)                                                                                                                                       F                                   F
                                                                         F F                             F
                                               6                                                                                 F                                       F F
    F                                                                                F                                               F                   F                                                     F               -
                        F                          F
                                                                                                                             F                                                         F
12


                                          2:                                                                F




                       2.                      F                                                                      F FF                                   F F
“DNA               F                                                                F FF ”
                       DNA                         F                                                                         F 4
                       1)                               (Family Axis)                                                  F                               F     F
                                    F F                              F             F F                                       F               F
           F                                                                                                                         F           (Families’Life
Cycle) F 4                          (1)                     F           (2)                F F                  (3)                                 F
(4) F                       F       F F
                                                                                                   F                                 3
                                                                                                                                     F            F
                                                                                               F                                                           F (
 F             F                               )
                                                                                                   FF                                    F
       F
                                                       FF       F                        F F            F                        F
                                F          F                        F                F
13


                                        2)
                                     (Ownership Axis)             F                 F
            F           F 3         (1) F            (Controlling Owner) (2)     F
 F F (Sibling Partnership)  (3)         F             (Cousin Consortium)
                                  F                                     F (Controlling
Owner)                       F FF         (Founder) F                        FF

                                                                                                        F                F           F                   F F                                                               F F
     F                 F                                                                                                         F                                             F       F                       F
                               F             F (Sibling)
                                                                                    F                                                                                                  F FF 3
                               FF            F       1                    F                 F                                                                                            F                                                            F F
             F                                                  F        F                                                                                 F F                             F F
                                        3)               (Business Axis)                                                                                                                                                                                          F
             3                     F
                                                                                                    F                                        F                             F               F                                    F
                                                         F                                                          F                                F                                                 F
                                                                                                                                                                                                                                    F
                                                                                                                                                                                                                       F                    F         F
                                                                                                                F            F                                         F                                                    F
                           F                                          F                 F                                                F       F                 F                               F
                                                                                                                                                                                                                                        F
                                                         F F                                                                                                   F                                           F                2                     F                   3
         F                                                                                      F                                                                                  F
                   F                                                          F                             F                                                                                                      F                                                  F

                                        4)       F                                  (Entrepreneur Axis)
 F                                                           F3
                                                                                                                                                                                                                                                          F
                                       1)                                         (Make Money/Profit)                                                                                                                                           F F
                 F F                                                                                                                                                                           F                                                              F
14


              F
                          F
                                              2)                                                     (Independence) F                                                   F           F               F                             F
                                                                                                 F F           F
                                                                                                             F    F                                               F                         F

                                               3) F                                                       (Freedom)                              F            F                                                               F       F
                                                                             F                                                                       F                F F       F                                     F
(Ownership)
                                                                                                                                                                            F
                                      F            F                             F                                             F
                                                                                                                           FF                             F                                                   F
          F                                    F
                                              1)                 F                                                                  (Firm-Specific Knowledge)
      F           F                                                                                                                                F F        F                                                   F
  F
                                               2)            F                                    F                                     (Shared Social Network)                                 F
                              F                                                          F                                               F F        F                                   F               F
                                                       F                                                      F
                                               3)                        F                                                                   (A Focus on the Long Run) F
                                                                                                                          FF                F F        F

                                               4)                                            F                                                           (Preservation of the Firm’s Reputa-
tion)                                                  F F                       F F                                                                                                 F
                      F                   F                                                           F                                 F
                                                           F F                       F
                                              5)                                                                  F                FF       (Reduced Cost of Control)
                                                                     F                                    F           F                                        F FF                                         F F           F
                                  F
15


                                                                                                        F
                                 F F                                           F F                                      F
 F F            F                      F (Carlock & Ward, 2001)
                             F                                                       F                                      F
                        FF                                             F                                            F

                                         (Capabilities)                                         F               F
(Carlock & Ward, 2001)
                                                                                             (Family Wealth)
                    F                       F                              F             F
             F                                  F             F                              (Financial Wealth)
       F    (Integrity)                  (Accomplishment)
                    F    (Physical security, health and fitness)                                    F
    F            (Knowledge, wisdom and spiritual growth)
(Family harmony)          F        (Individual happiness)
                 DNA        F                                                                               F

                                          3 DNA           F
16


                      3.      F                                                                         F        F
                                              F         F                            4 F
                               F        1 DNA                     F
   F                                                   4                   1)                         (Family Axis) 2)
         F       (Ownership Axis) 3)                        (Business Axis)                 4)         F               (Entrepreneur
Axis)            F F                                F 2
                                 F 2                                                            21        F                       F
                          F
                              1)                                                     (Cottage Industry)
                        F                F           F          F                                                                   F
                    F                                               F
                                                          (Part Time)
                              2)                                              F                          (Specialized Supplier
Family Business)                                                                              F                         F
                                                                                                                              F F
           F F                        F                                  F            F                                   F
     F F                    F
                            3)                                    OEM            Partner (OEM & Partner Family Business)
                                                                                                                   F F
                                  F               F                     F F              F- F                        F
                                                                           (Trading Firm) F                       OEM ( F F             :
Original Equipment Manufacturing)                                               F F (Partner)                 F
                            4)                                                    F (Conglomerate Family Business)
               F                                                                                  21            F
                                           F (Conglomerate)                             F F          2
                                  4.1                                 F (Superstar Firms)                                             F
 F
                                  4.2                                                      (Virtual Manufacturing)
             F        F                                       F                                   F (ODM)                                F
(OEM)                               F           F                           F                   F           F               F           -
                  F
17


                                                                 21                4
               F   3                                         -            (Social Culture Dimension)
                                           F                                           F       F
                                                                      F
              1)                         F (Globalization)          F
      F    (Local Firm)    F   F       F F              (Global Firm/Multi National Company)
                                   F               (Free Trade) F
(Monopoly based on Free Trade) (               F    ,2549)


                          4                                                21
18


                         5                                       -




            2)          F                         (Power Distance)
            Hofstede (2005) F                                             F           ( F           )
    F                               (Power Distance)               FF               F
F         F                   F              F                        F F
            3)              F                       (Family’s Value System)       F             F
                  F                                     F F F                               -
        F                                           F
                    F                      F                F 3               F
                                     F F         (Personal Values)              F
            (1) F
            (2)
            (3)           F
            (4)                 F
            (5)                   F
            (6)
                                         F (Value System)                   F
            (1)       F
19


                             (2) F F                                                                      F                               F
                             (3)     F                                                                                        F                        F
                             (4)                                  F
                             (5)
                             (6)                                                          F
                             (7) F
                                                                                                  F                                                              (Thai Family Value System)
            F
                             (1)                                                                                      F
                             (2)
                             (3)
                             (4)
                             (5)
                             (6)
                             (7)                      F
                             (8)
                             (9)                  F                                                                                             F
                                                                                                                          F                 5   6
                                  F       4                           F                                           F                           (The Successor’s Phase Matrix)
                                                                                                                                                                 F   (Ownership)
                FF                                            F                   F                                                       F        F          F F      F F
F F                                                   F FF                                                                        F
                              F               F                               F                               F                                    F               (The Successor’s Phase Matrix)
                         F                                                                                                                                 3              F      F              4
                                      F
                                                                                                      F                                                                   F F                  F
                                                                                      F                                           F- F                                F         F       F F
                                                          F               F                                                                                                          F 10     30-40
      F F            F                                                                                                                F
                              •                                                                                                                            F F
                              •                                                               F                                                F
20


                                                •                    F                                    F               F   F- F
                                                                F                                                 F
                               F3                   F
                                                            1           (The ‘Do” Phase)
                                                                    F F      F F                                               F F       F           25-35                     F
                       F                                                                                                      F F
         F         FF                                       F                            F                    F                                              F             F
                                    F                                                F                                                       F                                     F
                                        F               F                                                             F              F           F
    FF             F
                                                                             6                   F




                                                            2                F                 (The “Lead to Do” Phase)
                                                                         F                        F               F     F
     F                     F                    35-50                                                    F            F                              F
                                                F                                            F         F     F- F                                                      F
F            - F
             F                 F            F                                    F             F                                                         F       F F
21


                        F- F                                               F                   F                            F       F                             F                F
                                                   F               F               F                                F           F           F                     F
            F                                                                                                                                                   (Family Council)
                                   3                                                   F                       (The “Let Do” Phase)
                                           F               F           F                                   50-65         F           FF F F- F                                                     F
                    F                                          F                                                               F F F           F
        F                      F                                                                             F             F             F F F                                             F
                F                                                                          F                                                                                           F

                                               F                                                       F                                                                F
                                                                                                                                                        F       (Corporate Governance)

                                                                                                                F                                   F                                          F
   “                ”                  F                                                                                                F       F                      F
                                                       F                                                    3                                               F              F                   (The
Successor’s Phase Matrix)                                                                          F

                                               7                               F                                        F
22




                                  F               4 F                   F 1 DNA       F
                             F   2                                      21 F 3
                  -                     F     4         F        F              “ F
                                                                                F
                          (The 4-D of Future Thai Family Business Prototype)”       8

            8 F                                             (The 4-D of Future Thai Family Business
                  Prototype)




                      F
                                                        F
              1.                              F                       F                             -
    F     (Corporate Vision)        F F         F (High Performance)                           (Team
Building)                 (Managerial Skills)               (Innovation)                         F
23


(Personal Attributes)     F                           F                             FF                 F
       F www.oknation.net                    F F                       F                                                     F           F
         F                                                                                                                                          F
           F
                2. F                                                                                       F            F 4 F
 F           DNA       F                                                                                                  4                   1)
             2)             F                    3)                            4)              F                                 F
                                                                  FF                               F                    F                          (Lon-
genecker, et al; 2006) F                2                                                                          21                F        1)
                                      2)                                                   F                                3)
                      OEM       Partner 4)                                                        F      2
                                                                                         F Hoffman, et al.(1998)                               F            F
                                             F                                                  F F              F                                      F
                  F               F
          F                                                   F            F
      F                                                   F                                                    F                             F F         -
              F             F                                                                                                                  F        IT
     F           F                          F          Li & Fung                                 F
     “Virtual Manufacturing”                         F F                               (Multi-Com-
pany)        F       3                                   -             F             1)
           F                  F                                     2)           F
(Power Distance)          3)            F                      ABN-AMRO Private Banking (2006)
    F F                 F                                                 F                        F
                       F F                F                                        F
                     Hofstede (2005)                                         F                F
       F                            F         (2549)            F                    F      F
               F                                                            F 4           F
  F                         F3                 1                  2            F
3                  F       Ward (2005) F               F            F                           F F
                                F     F            F                                    F
                                                 F         4             1)                 2)
24


                  F           3)                            4)                 F                              F
                                        F                                F 3 F F             F            F                                                   F

                              3 F                                    F                                                            F                   F
                   F                                                                                                                                              Ramachan-
dran (ISB Hyderbad; . .2004)            F                                                                                     F
              F                                                                                                                                                                     F (1)
                F F F      F     F        F             F                                                                                                           F                   -
    (2) F                    F        F       F PEST(                                                                                                                                   -
 )      (3) F         F            F               F                                                                  F
                                   (Business Axis)        F                                                                                   1 F                           2
                               F                      F                                                           F                   F                                               F
                                                                                                                                          2               F                     3
          4
                               F                    (Family Axis)                     F F             F               1 FF                    2
      F               F                     F                    F        (          F )    F F                           F                       F
              F
          F                                             F    F                                    2                                                                     F           2 F
  F                       F         3           4   F        3             F       4 F F                              9
25


9        F
26


F

    1.                (2552).       DNA                     .       :

    2.              F     (2549).        F F                                .       :     .
    3. ABN-AMRO Private Banking.(2006).              The Family s Value System available
       http://www.abnamroprivatebanking.com/asian_families_emotional_aspects_of_wealth_tr
       ansfer_and_inheritance.pdf.
    4. Carlock, S.R. & Ward, J.L. (2001). Strategic Planning for the Family Business. New
       York: Palgrave Macmillan.
    5. Longenecker, et al.(2006). Small Business Management : An Entrepreneurial
       Emphasis. China: South-Western Thomson Learning.
    6. Kotter, J.P. & Heskett, J. L. (1992). Corporate Culture and Performance. New York:
       Free Press.
    7. Hofstede, G. & Hofstede, G.J. (2005). Cultures and Organizations: Software of the
       Mind. New York: McGraw-Hill.
    8. Ward, J.L. (2005). Unconventional Wisdom. England: John Wiley & Sons.
    9. Ramachandran, K. (2004). “Indian Family Businesses: Their Survival Beyond Three
       Generation” India School of Business. avalilable http://www.isb.edu

เจาะ ดี เอ็น เอ ธุรกิจครอบครัวไทย

  • 1.
    1 . F F - F . F F F F F F F F F3 F (1) F F F (2) F F F FF (3) F F F (Mixed Model) (Cross-Section Study) F 2545 2550 F F F F F F F F F F F F F 294 F F F F F 5 F F( ) F 0.923 F (One-Way ANOVA) F F F F F F 0.05 F F F FF F F F (Meta-Content Analysis) F F F F F
  • 2.
    2 F 1. F F 1) F F 2) F F (High Performance) 3) F 4) F 5) F 6) F F 2. F F FF DNA F F 4 F F 3. F F 4 F F 1 DNA F F F 2 21 F 1) 2) F 3) OEM Partner 4) F F 3 - F 1) - F 2) F 3) F F 4 F F 3 1 2 F 3 F : F F
  • 3.
    3 F F F F F F F F FF F F F F F F F F F F F F F F F F F (Family Business) F F F F Ford Nike Sony Samsung F F F F F F F F F F F F F F F F F (1) F F F Family Business Associates, United States Association for Small Business and Entre- preneurship (USASBE), Family Firm Institute, Inc.(FFI), Family Owned Business Institute, Global Entrepreneurship Monitor (GEM) (2) F The Wharton School, Harvard Business School, ESE MBA (European School of Economics) F F F SMEs F F F F F F (Family Conglomerates) F F F F F
  • 4.
    4 F F F F ( F , 2549) F F F F F F F F F (1) F F F F (2) F F F F F F F F F F F F F F F F F F F F F F (Family Business: FB) FF F SMEs F F F F F Ward (2005) F F F FF F (Thai Family Business) F F F F F F F F F F (DNA) F (Key Success Factors) (Family Business Model) (Business Succession) F F F F F F F F F F F F F F F3 F (1) F F F (2) F F F FF
  • 5.
    5 (3) F F F F F F 2 F F 1) (Family Business Dynamics) F 1 F ( F F F F ) 2 ( ) 3 F (New Road Map) F (DMFB-Development Model of Family Business F 21 F F F ) 2) F F F F ( ) F F ( 1 . .2435- . .2481- F 2 . .2481- . .2500- 3 . .2500- . .2516- F F 4 . .2516- . . 2535- F 5 . .2535- . .2550- ) 3 F ( F F F F F F ) F F FF ( F F: F ) F F F 1
  • 6.
    6 1: F F F Ward (2005) F F F F F F FF F F F FF F
  • 7.
    7 F F F 1 FF F F F F F F F F F 2 F (DNA) F F 3 F F F F F F F 1) F F6 F (1) F F (2) F F (3) F (4) - F (5) F (6) F F 2) 2.1 F F F 3 F F (Ownership Axis) (Family Axis) (Business Axis) 3) 2.2 F F F F F 1 (The Do Phase) 2 F (The Lead to Do Phase) 3 F (The Let Do Phase)
  • 8.
    8 F F F F F F F F F (1) F F F F F F (2) F F F FF F F F F F F F (3) F F F F F F F F F F F FF F F F F F (Mixed Model) (Qualitative Research) (Quantitative Research) (Cross-Section Study) F 2545 2550 F F F F F F F (Social Network Analysis : SNA) F F F F (Homogeneous) F F F 1 2545-2546 F 129 F 2 2550 165 F F 52 F MBA - F 56 F F www.oknation.net F F 53 F 4 294
  • 9.
    9 F F F 3 F F - F F F F F - F F F F F F F / F F 6 F F F F F (High Performance) F F F F F (Personal Attributes) 19 F F 5 F F (Try-Out) F F F SMEs F F 20 F F( ) F 0.923 F F F F FF F F F (Meta-Content Analysis) F F F (Relevancy) F F F F (Concurrence) F F F F F F F 1990- 2008 F F F F F F F F F 2 F 1. F F F F F ( ) F (S.D.) F (One-Way ANOVA) F F F F F F F 0.05 F F 1) F F (Corporate Vision) F F F F
  • 10.
    10 (1) F F F F (2) F F F F (3) F F F F F F F 2) F F (High Performance) F F F (1) F F F F F F F F F F F FF F F (2) F F F (3) F F F F F F F F 3) F (Team Building) F F F F F F F F F F (1) F F F F F F F F F F (2) F F F F F F F F F (3) F F F F F F F F F F F F F F 4) F (Managerial Skills) F F F F (1)
  • 11.
    11 (2) F F F F F F F F F F F (3) F - F F 5) F (Innovation) F F F (1) F F F F (2) F F F F F F (3) F F F F F 6) F F (Personal Attributes) F F (1) F F F F F F F F F (2) F F F F F 6 F F F F F F F F - F F F F
  • 12.
    12 2: F 2. F F FF F F “DNA F F FF ” DNA F F 4 1) (Family Axis) F F F F F F F F F F F F (Families’Life Cycle) F 4 (1) F (2) F F (3) F (4) F F F F F 3 F F F F ( F F ) FF F F FF F F F F F F F F F
  • 13.
    13 2) (Ownership Axis) F F F F 3 (1) F (Controlling Owner) (2) F F F (Sibling Partnership) (3) F (Cousin Consortium) F F (Controlling Owner) F FF (Founder) F FF F F F F F F F F F F F F F F F (Sibling) F F FF 3 FF F 1 F F F F F F F F F F F F 3) (Business Axis) F 3 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 2 F 3 F F F F F F F F 4) F (Entrepreneur Axis) F F3 F 1) (Make Money/Profit) F F F F F F
  • 14.
    14 F F 2) (Independence) F F F F F F F F F F F F 3) F (Freedom) F F F F F F F F F F (Ownership) F F F F F FF F F F F 1) F (Firm-Specific Knowledge) F F F F F F F 2) F F (Shared Social Network) F F F F F F F F F F 3) F (A Focus on the Long Run) F FF F F F 4) F (Preservation of the Firm’s Reputa- tion) F F F F F F F F F F F F 5) F FF (Reduced Cost of Control) F F F F FF F F F F
  • 15.
    15 F F F F F F F F F F (Carlock & Ward, 2001) F F F FF F F (Capabilities) F F (Carlock & Ward, 2001) (Family Wealth) F F F F F F F (Financial Wealth) F (Integrity) (Accomplishment) F (Physical security, health and fitness) F F (Knowledge, wisdom and spiritual growth) (Family harmony) F (Individual happiness) DNA F F 3 DNA F
  • 16.
    16 3. F F F F F 4 F F 1 DNA F F 4 1) (Family Axis) 2) F (Ownership Axis) 3) (Business Axis) 4) F (Entrepreneur Axis) F F F 2 F 2 21 F F F 1) (Cottage Industry) F F F F F F F (Part Time) 2) F (Specialized Supplier Family Business) F F F F F F F F F F F F F 3) OEM Partner (OEM & Partner Family Business) F F F F F F F- F F (Trading Firm) F OEM ( F F : Original Equipment Manufacturing) F F (Partner) F 4) F (Conglomerate Family Business) F 21 F F (Conglomerate) F F 2 4.1 F (Superstar Firms) F F 4.2 (Virtual Manufacturing) F F F F (ODM) F (OEM) F F F F F F - F
  • 17.
    17 21 4 F 3 - (Social Culture Dimension) F F F F 1) F (Globalization) F F (Local Firm) F F F F (Global Firm/Multi National Company) F (Free Trade) F (Monopoly based on Free Trade) ( F ,2549) 4 21
  • 18.
    18 5 - 2) F (Power Distance) Hofstede (2005) F F ( F ) F (Power Distance) FF F F F F F F F 3) F (Family’s Value System) F F F F F F - F F F F F 3 F F F (Personal Values) F (1) F (2) (3) F (4) F (5) F (6) F (Value System) F (1) F
  • 19.
    19 (2) F F F F (3) F F F (4) F (5) (6) F (7) F F (Thai Family Value System) F (1) F (2) (3) (4) (5) (6) (7) F (8) (9) F F F 5 6 F 4 F F (The Successor’s Phase Matrix) F (Ownership) FF F F F F F F F F F F F FF F F F F F F (The Successor’s Phase Matrix) F 3 F F 4 F F F F F F F- F F F F F F F F 10 30-40 F F F F • F F • F F
  • 20.
    20 • F F F F- F F F F3 F 1 (The ‘Do” Phase) F F F F F F F 25-35 F F F F F FF F F F F F F F F F F F F F F FF F 6 F 2 F (The “Lead to Do” Phase) F F F F F F 35-50 F F F F F F F- F F F - F F F F F F F F F
  • 21.
    21 F- F F F F F F F F F F F F F F F (Family Council) 3 F (The “Let Do” Phase) F F F 50-65 F FF F F- F F F F F F F F F F F F F F F F F F F F F F F (Corporate Governance) F F F “ ” F F F F F 3 F F (The Successor’s Phase Matrix) F 7 F F
  • 22.
    22 F 4 F F 1 DNA F F 2 21 F 3 - F 4 F F “ F F (The 4-D of Future Thai Family Business Prototype)” 8 8 F (The 4-D of Future Thai Family Business Prototype) F F 1. F F - F (Corporate Vision) F F F (High Performance) (Team Building) (Managerial Skills) (Innovation) F
  • 23.
    23 (Personal Attributes) F F FF F F www.oknation.net F F F F F F F F 2. F F F 4 F F DNA F 4 1) 2) F 3) 4) F F FF F F (Lon- genecker, et al; 2006) F 2 21 F 1) 2) F 3) OEM Partner 4) F 2 F Hoffman, et al.(1998) F F F F F F F F F F F F F F F F F - F F F IT F F F Li & Fung F “Virtual Manufacturing” F F (Multi-Com- pany) F 3 - F 1) F F 2) F (Power Distance) 3) F ABN-AMRO Private Banking (2006) F F F F F F F F F Hofstede (2005) F F F F (2549) F F F F F 4 F F F3 1 2 F 3 F Ward (2005) F F F F F F F F F F 4 1) 2)
  • 24.
    24 F 3) 4) F F F F 3 F F F F F 3 F F F F F Ramachan- dran (ISB Hyderbad; . .2004) F F F F (1) F F F F F F F F - (2) F F F F PEST( - ) (3) F F F F F (Business Axis) F 1 F 2 F F F F F 2 F 3 4 F (Family Axis) F F F 1 FF 2 F F F F ( F ) F F F F F F F F 2 F 2 F F F 3 4 F 3 F 4 F F 9
  • 25.
  • 26.
    26 F 1. (2552). DNA . : 2. F (2549). F F . : . 3. ABN-AMRO Private Banking.(2006). The Family s Value System available http://www.abnamroprivatebanking.com/asian_families_emotional_aspects_of_wealth_tr ansfer_and_inheritance.pdf. 4. Carlock, S.R. & Ward, J.L. (2001). Strategic Planning for the Family Business. New York: Palgrave Macmillan. 5. Longenecker, et al.(2006). Small Business Management : An Entrepreneurial Emphasis. China: South-Western Thomson Learning. 6. Kotter, J.P. & Heskett, J. L. (1992). Corporate Culture and Performance. New York: Free Press. 7. Hofstede, G. & Hofstede, G.J. (2005). Cultures and Organizations: Software of the Mind. New York: McGraw-Hill. 8. Ward, J.L. (2005). Unconventional Wisdom. England: John Wiley & Sons. 9. Ramachandran, K. (2004). “Indian Family Businesses: Their Survival Beyond Three Generation” India School of Business. avalilable http://www.isb.edu