This document provides guidance on creating an effective pitch for a business proposal. It discusses identifying your target audience and their needs, learning from past pitches that succeeded and failed, and understanding what investors want in return for their investment. It recommends structuring the pitch around the problem or market gap, the solution or product, validation in the market or with customers, and future plans. The pitch should focus on the passion and beliefs behind the business rather than just the product or service.

1. 創造你獨特的影響⼒力
- 創業提案
Viz 管理學院
www.thinkinviz.com
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2. Who Am I ?
!創辦⼈人與總監:
寰宇趨勢有限公司 HUQS Co., Ltd
Viz 管理學院 (ThinkinViz.com)
iBrandapps.com
⼈人⽣生橫跨了半個地球，經歷了第三世界與先進社會的
管理與創業的轉折，將其視野與經驗轉化為⾏行動追求
於⼈人⽣生新⾼高點。建構在跨⽂文化、語⾔言及領域know-
how的能⼒力上，提供提升企業、政府、個⼈人專業軟實
⼒力課程、企業訓練⼯工作坊並發展APP數位出版與視覺
化溝通管理事業群。
John Fang (⽅方泰翔)
john.fang@thinkinviz.com
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3. YOUR PITCH, YOUR DREAMS
What would you tell Sir Richard Branson in 1minute?
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4. 上完你會了解...
• 何謂 天使, 創投, 銀⾏行
• 你的TA (Target Audience) 要什麼
• 如何建構你的提案架構
• 從偉⼈人看提案演說
• 塑造你獨特影響⼒力的演說
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5. 細看創業提案
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6. Pitch to Rich Competition
• Investor - Sir Richard Branson
• UK Resident with UK Business
• 8 Finalists
• 1 minute video up for vote
• Winner get £3000 + mentoring + legal + branding +
marketing advice
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7. Who is Richard Branson?
今年62歲
16 歲第⼀一次創業
維 京 集 團 創 辦 ⼈人 ( V i r g i n
Records, Virgin Mobile, Virgin
Airlines...400間公司)
⾝身價: USD46億
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8. 2013 Pitch to Rich finalists
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9. Learn from others’ failures, and
build on others’ successes
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10. KNOW YOUR PITCH
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11. What is a “pitch” ?
[noun] [美] [俚]
1. Form of word used when trying to persuade someone
to buy or accept something
2. 竭⼒力推銷, 講述
E.g. He delivered a very strong sales pitch
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12. Types of pitches
• Elevator pitch
• Sales pitch
• Key-word pitch
• Question pitch
• Twitter pitch...等
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13. Sun-Tzu
If you know the enemy and know
yourself, you need not fear the result of a
hundred battles.
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14. VCs in Taiwan
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15. What do they want?
Equity (Control) for Investment Risk (Time, Contacts,
Money)
Higher-than-industry growth
IPO / potential to sell
Industry pioneers
Niche market dominators
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16. What can they give you?
Capital
Channel
Manufacturing
Complementary tech
know-how
Business / Marketing
advice
Human Capital
Marketing
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17. What can’t they give you?
Control
Friendship
Heart
Golden parachute
Guarantee your business will work
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18. Where to start?
Your Pitch Deck!
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19. Pitch Deck Structure
Idea? (Company)
Why choose you? (Team)
What is? (Current customer
pains / Market gap)
What could be? (Your product
or service solution)
Significant stats (product and
market related data to prove you
are growing)
The future (obstacles, forecasts
and forthcoming plans)
What do you expect from the
VCs?
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20. Example
All logos and trademark are property of the respective owners
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21. Pitch Deck Do’s
Be Concise
Be Realistic
Be Honest
Be Simple
Be Full of Passion
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22. Pitch Deck Don’ts
Don’t over-emphasis product
Don’t forget your heart
Don’t short-sell yourself
Don’t forget to addressVC needs
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23. Talk that Inspires
Why,What, How
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24. The Golden Circle by Simon Sinek
What -- Products you sell or
the services you offer.
How -- These are the things that
differentiate you from your
competition.
Why -- Your passion, belief and
most important reason why you
are doing what you do.
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For more information regarding the Golden Circle by Simon Sinek, please visit http://www.startwithwhy.com/About.aspx
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25. People buy WHY you do it,
not what you do.
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26. Your Pitch Blend
Value Created
Big Idea
What is
Why You
What Could BeProduct
Validation
Market
Validation
Future Plans
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27. YOUR PITCH, YOUR DREAMS
Viz 管理學院
www.thinkinviz.com
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