Anju Katiyar is seeking a position that utilizes her over 4 years of experience in SEO, SMO, content marketing and social media strategy implementation. She has expertise in increasing website traffic and rankings through on-page and off-page optimization, social media management, content creation and analytics. Her previous roles include senior digital media executive, senior internet marketing executive and SEO executive where she independently handled projects in web promotion and search engine optimization.

1. Anju Katiyar
621, Block-A, New Ashok Nagar M: +91 9717933836
New Delhi- 110099 E: a.katiyar1607@gmail.com
OBJECTIVE
Extremely Creative and passionate in work, willing to learn through experience. Excellent team spirit to fit well
with any Professional team and make valuable contribution. Strong belief in high degree of integrity and honesty at the
Workplace.
PROFESSIONAL SUMMARY
• Result oriented professional in Web Promotion(SEO, SMO, Content Marketing)
• Able to increase traffic and ranking of website
• Expert in Social Media Strategy Implementation & Execution(SMO)
• Proficient at Analyzing & Implementing Web Trends
• Monitor, Analyze & Evaluate website performance through Google Analytics and Google Webmasters tools
• Interaction with Forum, Blog, Social Site Control Panels
• Quick Learner, Innovative in R&D, Aware with Technology Enhancement Changes & Updates.
• Hands on experience in independently handling projects in SEO
• Good communication and interpersonal skills
• Approx. 4.6 Years’ experience in SEO, SMO ,
EMPLOYMENT DETAILS
• NZT Solutions Pvt Ltd. (Sept 2015 To Till Date) – Sr. Digital Media Executive
 All SEO, SMO activities (On-Page, Off-Page) in increase brand awareness and promote events. Profile and
portfolio management etc.
• Tanzanite Infotech Pvt. Ltd. (Dec 2013 To August-2015) – Sr. Internet Marketing Executive
 SMO, SEO, Email Marketing for Home project, website management (content, linking, portfolio, blog
section), Social media profile creation & management, Business listing, Content Marketing
• Scat Travels Pvt. Ltd (Sept 2012 Nov 2013 ) – Sr. SEO Executive
 SEO ( On-Page & Off-Page), SMO, Blogging, ORM, Queries Generation
• Prithvi Estates (Jan 2011 To August 2012) - SEO Executive
 SEO Off Page, Link Building, Forum, Blogging, Backlink Generation
JOBS DESCRIPTION
• Marketing Strategy, Execution, On-Site, Off-Site and keywords research and ranking
• Activities on SMO
 Various Social Media Account managements like Facebook, Twitter, Linkedin, Behance, Clutch, Dribbble,
Youtube, Google+ etc.
 Sharing posts daily basis, increase followers, likes, replies on comments & queries, monitoring
 Social Media engagements, sharing tech news and blogs
 Updation regarding new, completed projects and achievements
 Interaction on Facebook, Linkedin, Google+ with professionals & Also active in such groups

2. • SEO On-Page Optimization – Site analysis, Meta tags creation and implementation, Creating Robots file,
Creating sitemaps, content optimization, Image optimization, Canonical / 404 Implementation, Keyword Density
Analysis, URL renaming/re-writing, Google webmaster tools, Google Analytics.
• Off Page Optimization- Submission to search engines, Local marketing, Directory Submission, Social
Bookmarking, Blog Submission, Blog Comments, Article Submission, Free Classifieds, Forums, Press Releases,
Video optimization, Blog Comments, QnA.
• Keywords Research and Analysis- Analysis of Website, Keyword research, Competitor analysis, Finding
Appropriate Keywords.
• Tools – Google webmasters, Analytics, Buzzsumo, Ahrefs
QUALIFICATION
• Masters of Business Administration (MBA) from DBS, New Delhi (PTU, Batch 2009-2011)
• BSc from CSJMU Kanpur (U.P.) in year 2006
• Intermediate (PCM) from GSVM Collage Kanpur in year 2003
• High School from GSVM Collage Kanpur, in year 2001
TECHNICAL SKILLS
Programming Skills : C, C++
Operating System : MS-DOS, WINDOWS XP/Vista/Windows 7
Web Technologies : HTML
Application Software : MS Office (MS Word, Power point, Excel, Access)
Internet Marketing : PPC, SEM, SMM, Interaction with Forum, Blog, Social Site Control Panels
STRENGTHS
• Smart worker, Strong will power, Eager to learn
• Passionate towards work.
• Ability to work in-group.
• Positive attitude
• Ability to meet dead line
PERSONAL PARTICULARS
Date of Birth : July 16th
1987
Father’s name : Mr. Ravindra Katiyar
Languages Known : English & Hindi.
Interests : Surfing, cooking

3. DECLARATION
I hereby declare that the information furnished above is true to the best of my knowledge.
Date-
Place-
Anju Katiyar