This document summarizes a presentation about using search engine optimization (SEO) to improve brand reach and performance. The presentation covers exploring SEO factors like content, keywords, links and meta tags; performing an SEO audit; analyzing Adobe.com's SEO performance; optimizing content for search; and collaborating between teams to deliver results. The goal is to help organizations maximize their most cost-effective digital marketing channel through a strategic, integrated and comprehensive SEO approach.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Agile Marketing for SEO - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Slides from SMX West presentation. Covers in-house SEO, project management, Agile methodology, maturity model for Agile adoption, and how to execute on Agile internally. Follow me at @davelloyd1
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Agile Marketing for SEO - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Slides from SMX West presentation. Covers in-house SEO, project management, Agile methodology, maturity model for Agile adoption, and how to execute on Agile internally. Follow me at @davelloyd1
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Adobe Summit 2014 Session – Search optimization and inbound content marketing. Dave Lloyd (Adobe) & Alejandro Danylyszyn (Deloitte) - Session 808.
Find keynotes & session details at http://summit.adobe.com/na/sessions/keynote2014/
More on digital marketing http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/
Title: Can your customers find you? Search optimization (SEO) and inbound content marketing
Abstract: In the world of search, change is constant. For this reason, search engine optimization is a necessity for those who want to remain competitive in the digital marketplace. Wondering how the latest search engine updates impact your site? Do you constantly have to optimize your SEO techniques? Regardless of how search engines change their algorithms, brands must be prepared to welcome customers to their experience based on relevant and exceptional content at that precise moment. Created for Content Strategists and Digital Marketers, this session will provide best techniques on maximizing your site’s traffic and visibility.
In this session, learn how to provide exceptional content matching your customer’s need at that exact moment. Get advice from leading experts on detailing a blueprint for SEO ideal for web experience management. Examples from real case studies and how a leading partner implemented SEO for its clients
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Strategy Deck#1 - Digital Marketing - Driving Organic Traffic In 30 DaysXerago
To cope up with evolving search algorithms and changing audience requirements, we follow a three-step approach that will help a website rank high on search engines.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Adobe Summit 2014 Session – Search optimization and inbound content marketing. Dave Lloyd (Adobe) & Alejandro Danylyszyn (Deloitte) - Session 808.
Find keynotes & session details at http://summit.adobe.com/na/sessions/keynote2014/
More on digital marketing http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/
Title: Can your customers find you? Search optimization (SEO) and inbound content marketing
Abstract: In the world of search, change is constant. For this reason, search engine optimization is a necessity for those who want to remain competitive in the digital marketplace. Wondering how the latest search engine updates impact your site? Do you constantly have to optimize your SEO techniques? Regardless of how search engines change their algorithms, brands must be prepared to welcome customers to their experience based on relevant and exceptional content at that precise moment. Created for Content Strategists and Digital Marketers, this session will provide best techniques on maximizing your site’s traffic and visibility.
In this session, learn how to provide exceptional content matching your customer’s need at that exact moment. Get advice from leading experts on detailing a blueprint for SEO ideal for web experience management. Examples from real case studies and how a leading partner implemented SEO for its clients
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Strategy Deck#1 - Digital Marketing - Driving Organic Traffic In 30 DaysXerago
To cope up with evolving search algorithms and changing audience requirements, we follow a three-step approach that will help a website rank high on search engines.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
From SMX East 2013 - In House SEO and Social Media: How to Work Together - Getting SEO & Social Media Alignment Inside Your Organization by Warren Lee. #SMX #34D
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Site Search Best Practices – Pubcon 2017 Las VegasDave Lloyd
Every midsize or larger website has an internal site search mechanism, yet research has shown that most companies don’t actively improve or measure their onsite search. The irony is that search marketing focused heavily on data-driven marketing, yet ignores people who are already engaged and who are actively looking for something that they already think you have. Data shows that people who perform an onsite search are more likely to convert, are more likely to return and buy, and are more likely to visit again.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...Dave Lloyd
Session from BrightEdge Share in San Francisco
2015 is the year of the mobile opportunity. With over 1.5 billion mobile internet users worldwide and roughly 80% of internet users owning a smartphone, there has never been a better time to optimize your sites for mobile; according to emarketer, Global mobile ad spend will climb to $100 billion in 2016. Mobile apps are on the rise and App store optimization is on the rise.
In this session, learn how optimizing for mobile device types positively impacts conversions and revenue.
Session topics include:
• The new mobile-friendly approach – techniques to master
• How to measure mobile success
• Understanding your brand’s mobile share of voice in market
• Mobile and App Store optimization
• Accurate reporting and measurement of mobile performance
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Ad:tech 2015 – Dave Lloyd – Adobe – Launch Strategies of Search and Social TeamsDave Lloyd
Presented at Ad:tech San Francisco in May 2015 by Dave Lloyd of Adobe.
Effective launches include: Test out new social platforms, technologies, and more frequent collaboration between teams. Social Media and Search Centers of Excellence drive operations, metrics, and innovations. Analytics, based on social listening, enables data-driven decisions throughout the customer journey. Focus on a few key stories and share those consistently across all channels.
Adobe Experience Manager (AEM) - Multilingual SIG on SEO - Dave LloydDave Lloyd
Global Search Optimization & Content Marketing at Adobe Experience Manager Globalization Summit
How to develop a multilingual content & search optimization plan. 1. Focus on customer satisfaction by aligning to the customer journey to develop digital shelf space. 2. Develop best practices related to the SEO algorithm and ranking mix, website signals, and use of content management systems 3. Align SEO & Localization teams on an operational process involving vendors, tools, a review & localization workflow. 4. Be data driven by focusing on key results for both brand & non-brand keyword optimization.
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
PRNews Google Conference 2015 (SEO & PR alignment) - Dave Lloyd
1. Use SEO to improve brand reach & performance
Dave Lloyd – Sr. Manager, Global Search Marketing at Adobe
2. @davelloyd1#GoogleConf
Session Highlights
Explore the ins and outs of search engine
optimization and the various factors that
must be taken into account to raise your
brand’s profile in a Google search
Learn what kind of content Google’s
elusive search algorithm favors and how to
find and properly use the right keywords
You will learn how to:
Analyze your site and determine whether it is
optimized for search
Use keywords, links and meta tags effectively
without harming your page ranking
Determine the difference between on-page and
off-page factors and their impact on SEO
Understand Google’s latest SEO ranking factors
Recognize what kind of content Google’s search
algorithm favors now
How to perform an SEO audit on your
organization’s website
Differentiate between different types of searches
– navigational, informational, transactional
2
3. @davelloyd1#GoogleConf
Adobe.com – from an SEO perspective
#6 most linked-to web domain
Up to 60% of traffic from SEO
+15% YoY Visitor & Conversion
Ownership of adobe.com,
Support, TV, and Blog subdomains
Monitor 30,000 SEO keywords,
40 countries & languages, 250
subdomains or regional sites, & 210
competitors (using BrightEdge &
Adobe Analytics)
Work closely with Paid & Site Search
teams
3
4. @davelloyd1#GoogleConf
Practice what we preach
Ranking keywords (Feb 9)
PRNews conference #14
PRNews Google conference #7
SEO PR conference #6
PRNews SEO conference #4
SEO PR Google conference #2
PRNews conference Top Rank #1
digital marketing PR SEO conference #1
Ranking keywords (Feb 9)
SEO PR #26
Google PR conference #15
SEO Public Relations conference #9
Public Relations SEO conference #6
SEO PR Google conference #4
digital marketing PR SEO conference #3
PR SEO conference #2
http://www.toprankmarketing.com/newsroom/prnews-google-conference/ http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-
collaborate-to-improve-performance/
4
5. @davelloyd1#GoogleConf
Deliver results by focusing on customers & collaboration
Strategic IntegratedComprehensive
Map your content
strategy to
customer needs
Know & deliver
best practices
Collaborate to create
alignment between
teams
http://www.slideshare.net/dalloyd (download this deck)
http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/
8. @davelloyd1#GoogleConf
Content & Localization
RELEVANCE
Ranking impact: 30-50%
Linking & Social
IMPORTANCE
Ranking impact: 30-50%
Site Architecture & Technical
TRUST
Ranking impact: 25%
Issues: robots.txt, sitemaps, redirects,
parameters, page load, 404 Errors
Impact: crawl efficiency & accuracy, page
inclusion
Issues: isolated pages, poor navigation
Impact: ranking, clickable links, crawlability, social
correlation
Issues: keyword-rich copy, URL structure, static vs.
dynamic content, schema.org, Flash & AJAX
Impact: brand presence, ranking, clickthrough
rate (CTR), conversion
The difference between on-page and off-page factors
The SEO mix
8
9. @davelloyd1#GoogleConf
SEO Algorithm Team Priorities
Agree on KPIs between PR & SEO teams
Site Architecture &
Technical, 20%
Localization, 5%
Social, 10%
Content
Optimization,
25%
Linking (Ext &
Int), 40%
Content
Optimization, 30%
Localization, 5%
Linking, 15%
Social, 15%
Site
Architecture &
Technical, 20%
Reporting,
15%
Focus & Ruthless Prioritization (Effort vs. Impact)
10. @davelloyd1#GoogleConf
Latest updates to Google’s search algorithm
Mobile Friendly
Penalties for sites not staying current with mobile & Responsive Design recommendations
https://developers.google.com/webmasters/mobile-sites/get-started
Hummingbird
Results regularly include synonyms
of exact keyword searched – geared
toward mobile & voice queries
Events Data Highlighter
Present events more attractively in
search results using structured data
Panda
News release sites must have utility and
interest to journalists & bloggers
Quick Answers
For How To queries, Google selectively pulls
step-by-step text to top of search results.
(Tip: use ‘how to’, tables, & bullets)
15. @davelloyd1#GoogleConf
Execute on a Project Plan
Category % Complete SEO ratio Components
Domain Health /
Site Architecture
50% 25%
Domain value, site architecture, PLS, XML Sitemaps,
indexing, 404 issues
Content
Optimization
50% 15%
Content Quality, Keywords in Title, Headers &
Content, non-brand keywords in body copy
Localization 20% 5% Global keyword research, optimization, & QA
Other Digital Assets 10% NA PDFs, Images, Videos
Internal Linking 20% 10% Anchor text links from Adobe.com, Blogs, AdobeTV
Social Media 0% 15%
Blogs optimization/linking, PR optimization,
Facebook, Twitter, YouTube optimization
External Linking 0% 30%
Content syndication, Social outreach, links from 3rd
party sites
Reporting 0% NA Analytics & SEO Dashboards
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17. @davelloyd1#GoogleConf
1. Identify Keywords
Search Demand Search Intent Relevant Content
How many search?
Issues: Quantity of
searchers, balance with
product & web needs
What is their task or goal?
Issues: Relevant brand &
non-brand queries,
competitors, customer
journey
What can we say about it?
Issue: Delivering optimal
content & conversions
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18. @davelloyd1#GoogleConf
Optimize keywords that matter
Ranking keywords (Feb 9)
PRNews conference #14
PRNews Google conference #7
SEO PR conference #6
PRNews SEO conference #4
SEO PR Google conference #2
PRNews conference Top Rank #1
digital marketing PR SEO conference #1
Ranking keywords (Feb 9)
SEO PR #26
Google PR conference #15
SEO Public Relations conference #9
Public Relations SEO conference #6
SEO PR Google conference #4
digital marketing PR SEO conference #3
PR SEO conference #2
http://www.toprankmarketing.com/newsroom/prnews-google-conference/ http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-
collaborate-to-improve-performance/
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23. @davelloyd1#GoogleConf
Intent-driven
content improves
your brand’s digital
shelf space,
conversions, &
customer retention
Consideration
intent
(Adobe.com)
Learning intent
(Adobe Docs)
Support intent
(Help section)
Paid Search
alignment
Deliver content based on the customer’s intent
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24. @davelloyd1#GoogleConf
5. Link to content - to improve visibility & rank (indirectly)
“I wouldn’t expect links from press release web sites to benefit your rankings.” – Google’s Matt Cutts (2012)
https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
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25. @davelloyd1#GoogleConf
6. Test: Brand messaging at front of Meta Descriptions
Challenge
Identify impact of branded
keywords in the beginning of
Meta Description tags
Hypothesis
Branded messaging to the left of
search results will increase CTR
and SEO visits
http://pages.mediative.com/SERP-Research
26. @davelloyd1#GoogleConf
Test Results
Implementation Data
Change Meta
Description between
test and original
Used CTR & Visits KPIs
for test & control pages
Significant increase in
CTR and visits
ImpactOriginal meta description:
Electronic signature software
online…
New meta description:
27. @davelloyd1#GoogleConf
Pick key KPIs to align reporting to the right
stakeholders (and get their feedback)
Measure impact to tell the story (Brand? Ranking?
Visits? Conversions?)
Provide actionable insights whenever possible
7. Report on results
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28. @davelloyd1#GoogleConf
Strategic IntegratedComprehensive
Map your content
strategy to
customer needs
Know & deliver
best practices
Collaborate to create
alignment between
teams
Deliver results by focusing on customers & collaboration
http://www.slideshare.net/dalloyd