SlideShare a Scribd company logo
Mobile: +91-9944151316
Mail-ID: parthimurugesan25@gmail.com
PROFESSIONAL SUMMARY
Marketing Professional with a strong blend of creative and analytic skills with 5 years of experience in
SEO, Social Media and Link building B2B and B2C business. Currently looking for a suitable Digital
marketer position.
PROFESSIONAL EXPERIENCE
 Organization: Comodo Security Solutions India (April 2013 - Present)
Role: Digital Marketing Analyst
Key Responsibilities:
 Developed and implemented SEO strategy for a new website which includes on-page
optimization, off- page optimization, and content development.
 Tracked and analysed success of natural search and paid search optimization by using Google
Analytics.
 Performed keyword research and optimization to increase conversion, utilizing analytical
tools and utilities (e.g. Google Adwords, Google Analytics).
 Worked on Youtube video Promotion & Optimized the Comodo group Youtube Channel's.
 Developed and implemented changes to improve productivity, resulting in elevated search
engine visibility and traffic.
 Provide current SEO strategies and advanced optimization techniques to internal team
members.
 Redesigned URL structure, on-page content, navigation, and linking strategy for Major
Product Pages/Landing Pages.
 A/B testing for Landing/Sales pages with Web Design teams to deliver the best results.
 Perform On Page SEO updates to Title Tags, Descriptions, Keywords, H1 Headers and
optimizing content & Hyper linking suggestion .
 Back links generated form Wiki pages
PROJECTS
Description: Optimizing websites with keywords for search engine rankings
I have optimized the following websites and got good rankings for many keywords in most of the
major search engines.
• http://www.comodo.com
M.Parthibakumar
• http://antivirus.comodo.com/
• http://www.instantssl.com/
• http://ssl.comodo.com/
• http://www.whichssl.com/
 Organization : CallStreet Global Services Pvt Ltd (Nov 2011 - March 2013)
Role: SEO Analyst
 Developed ON-page and OFF-page organic search strategy for handling Websites.
 Performed keyword research utilizing Google keyword Planner.
 Optimized HTML meta tags (keyword, description, title, and schema code)
 Stayed up-to-date on evolving SEO trends and Google Algorithm.
 Check Browser Compatibility, W3c Validation, Website Load Time and Page Size.
 Fix Broken Links and 404 errors, Duplicate pages, also Redirects url’s.
 Analyzed and reported on competitor rankings positions.
 Facebook Fan page creation
 Linked in – Joining in groups and posting messages relevant to industry topics.
 Twitter – Getting real followers and posting messages relevant to my industry
 Article submissions, link building, Social Networking, Press Release Distribution, Forum Link
Building, RSS Submission, Classifieds, Blog commenting & Video Marketing.
PROJECTS
 http:// www.inso.us
 http:// www.maxvirility.net
 http:// www.slingsms.com
SEARCH ENGINE OPTIMIZATION TOOLS
 Google Analytics
 Moz (Pro Account)
 Google Webmaster Tools
 Domainseotools
 Google Insight & Trends
 Google Adwords
 Browse seo
TECHNICAL SKILLS
Operating System : Windows /98/2000/07
Programming Languages : C, C++, DOT NET
Technologies : HTML, JavaScript and VB
Database : My-SQL server
Marketing : Search Engine Optimization SEO - Google, Yahoo, MSN,
Office Productivity : Microsoft Application (MS word, Excel, PowerPoint)
SKILL SETS
 Maintains an excellent knowledge of the major search engine strategies and ranking systems.
 Highly proficient in SEO software and tools, with a strong knowledge of web analytics.
STRENGTH
 Versatile and can adapt to changing situations.
 Good Communication Skills, Self Starter and Highly Motivated
 Enough Patience, Instant Grasping and can handle tough situations.
 Efficient, Dedicated and Collective Team Work
ACADEMIC PROFILE
 B.E (CS) From PSYEC, Madurai with 70% (2007 to 2011)
 HSC From APT Durairaj Hr Sec School, Madurai with 82%(2007)
 SSLC From Government High School, Kallurani with 82%(2005)
PERSONAL DETAILS
Date of Birth - 25
th
Mar - 1990
Father’s Name - S.Murugesan
Mother’s Name - M.Kala
Permanent Address - 40,Aathi moolam Pillai Street
Mahalipatti
Madurai-625001
Language Known - English, Tamil
Mobile No - 9944151316
Current Address - 8/1, Vallalar Street,
Choolaimedu, Chennai-94
DECLARATION
I hereby declare that the above mentioned information is correct up to my knowledge and I bear the
responsibility for the correctness of the above-mentioned particulars.
Place : Chennai
Date : M.Parthibakumar

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M.Parthibakumar - Sr.Digital Marketing Analyst

  • 1. Mobile: +91-9944151316 Mail-ID: parthimurugesan25@gmail.com PROFESSIONAL SUMMARY Marketing Professional with a strong blend of creative and analytic skills with 5 years of experience in SEO, Social Media and Link building B2B and B2C business. Currently looking for a suitable Digital marketer position. PROFESSIONAL EXPERIENCE  Organization: Comodo Security Solutions India (April 2013 - Present) Role: Digital Marketing Analyst Key Responsibilities:  Developed and implemented SEO strategy for a new website which includes on-page optimization, off- page optimization, and content development.  Tracked and analysed success of natural search and paid search optimization by using Google Analytics.  Performed keyword research and optimization to increase conversion, utilizing analytical tools and utilities (e.g. Google Adwords, Google Analytics).  Worked on Youtube video Promotion & Optimized the Comodo group Youtube Channel's.  Developed and implemented changes to improve productivity, resulting in elevated search engine visibility and traffic.  Provide current SEO strategies and advanced optimization techniques to internal team members.  Redesigned URL structure, on-page content, navigation, and linking strategy for Major Product Pages/Landing Pages.  A/B testing for Landing/Sales pages with Web Design teams to deliver the best results.  Perform On Page SEO updates to Title Tags, Descriptions, Keywords, H1 Headers and optimizing content & Hyper linking suggestion .  Back links generated form Wiki pages PROJECTS Description: Optimizing websites with keywords for search engine rankings I have optimized the following websites and got good rankings for many keywords in most of the major search engines. • http://www.comodo.com M.Parthibakumar
  • 2. • http://antivirus.comodo.com/ • http://www.instantssl.com/ • http://ssl.comodo.com/ • http://www.whichssl.com/  Organization : CallStreet Global Services Pvt Ltd (Nov 2011 - March 2013) Role: SEO Analyst  Developed ON-page and OFF-page organic search strategy for handling Websites.  Performed keyword research utilizing Google keyword Planner.  Optimized HTML meta tags (keyword, description, title, and schema code)  Stayed up-to-date on evolving SEO trends and Google Algorithm.  Check Browser Compatibility, W3c Validation, Website Load Time and Page Size.  Fix Broken Links and 404 errors, Duplicate pages, also Redirects url’s.  Analyzed and reported on competitor rankings positions.  Facebook Fan page creation  Linked in – Joining in groups and posting messages relevant to industry topics.  Twitter – Getting real followers and posting messages relevant to my industry  Article submissions, link building, Social Networking, Press Release Distribution, Forum Link Building, RSS Submission, Classifieds, Blog commenting & Video Marketing. PROJECTS  http:// www.inso.us  http:// www.maxvirility.net  http:// www.slingsms.com SEARCH ENGINE OPTIMIZATION TOOLS  Google Analytics  Moz (Pro Account)  Google Webmaster Tools  Domainseotools  Google Insight & Trends  Google Adwords  Browse seo TECHNICAL SKILLS Operating System : Windows /98/2000/07 Programming Languages : C, C++, DOT NET Technologies : HTML, JavaScript and VB Database : My-SQL server Marketing : Search Engine Optimization SEO - Google, Yahoo, MSN, Office Productivity : Microsoft Application (MS word, Excel, PowerPoint)
  • 3. SKILL SETS  Maintains an excellent knowledge of the major search engine strategies and ranking systems.  Highly proficient in SEO software and tools, with a strong knowledge of web analytics. STRENGTH  Versatile and can adapt to changing situations.  Good Communication Skills, Self Starter and Highly Motivated  Enough Patience, Instant Grasping and can handle tough situations.  Efficient, Dedicated and Collective Team Work ACADEMIC PROFILE  B.E (CS) From PSYEC, Madurai with 70% (2007 to 2011)  HSC From APT Durairaj Hr Sec School, Madurai with 82%(2007)  SSLC From Government High School, Kallurani with 82%(2005) PERSONAL DETAILS Date of Birth - 25 th Mar - 1990 Father’s Name - S.Murugesan Mother’s Name - M.Kala Permanent Address - 40,Aathi moolam Pillai Street Mahalipatti Madurai-625001 Language Known - English, Tamil Mobile No - 9944151316 Current Address - 8/1, Vallalar Street, Choolaimedu, Chennai-94 DECLARATION I hereby declare that the above mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.
  • 4. Place : Chennai Date : M.Parthibakumar