M. Balakrishnan is a digital marketing executive with over 5 years of experience in search engine optimization and paid search marketing. He has expertise in Google AdWords, analytics, link building, and social media marketing. His objective is to pursue a career opportunity that allows him to utilize his digital marketing skills and be exposed to new technologies.

1. M.Balakrishnan West
Karikalan Street,
Adambakkam,
Email: vmbala_85dgl@yahoo.com Chennai – 600 088.
Phone: 9842896422
ASPIRATION
To pursue career in an organization that offers tremendous growth potential to my career, giving exposure
to latest technologies and fully utilizing my skills.
PROFESSIONAL SUMMARY
 A highly motivated and committed Digital Marketing with 5.1 years of experience in IT
industry.
 Google Adwords and Analytics Certified
 Strong experience in Google AdWords campaign Management.
 Working on Search Engine Optimization with knowledge of the ON page & OFF page
optimization.
 Flexible and versatile to adapt to any new environment and work on any project.
 Possess communication and interpersonal skills, agreeable personality, positive attitude and
perseverance to undertake challenging jobs.
WORK EXPERIENCE
1. iTech India Private Limited
Duration : June 2015 to Till Date
Designation : Digital marketing Executive
2. Avancer Software Solutions
Duration : July 2014 to March 2015
Designation : SEO Analyst
3. OrderYourChoice – A Division of Gloind Technology and Services

2. Duration : December 2010 to June 2014
Designation : SEO Analyst
SEO PROJECTS:
chennaisrilalitha.co.uk
aksahya.com
nahars.com
ssec.ac.in
itechind.com
avancer.in
finalyearstudentsproject.com
santinisolutions.com
planyourhealth.in
edivinetechnologies.com
mastersolutions.com.au
symbolinfotech.com
orderyourchoice.com
SEO Tools:
woorank.com
smallseotools.com
tools.seobook.com
ahrefs.com
backlinkwatch.com
Moz.com/tools
seoprofiler.com
alexa.com
Google webmaster
Bing webmaster
majestic.com
iwebtool.com
webseoanalytics.com
My Roles and Responsibilities:
SEM/SMM:
• Developing, implementing, managing and optimizing Paid Search for Google and Facebook
• Monitoring Social Media Channels for Trends & Opportunities

3. • Measure and report performance of all digital marketing campaigns, and assess against goals
• Planning and running the contest in social media websites to engage the audience & brand
awareness.
• Finding & fixing all the technical errors in the Website
• Experience with web analytics, webmaster tools.
• Coordinate with Content Team and Designing team to make Promotional Content for marketing
activities.
• Measure experiments and conversions.
• Maintaining Product catalog and applications & New Products updating
SEO/SMO:
• Competitive analysis and review for main keywords and keyword phrases in search Engines
• Researching and analyzing keywords relevant to our web sites using Google keyword
planner tool.
• Provide relevant recommendations for on-page optimizations in websites
• Perform ethical linking building and perform off-page optimization
• Provide necessary information to content authors to write search engine friendly support articles
and monitor the process
• Regularly perform SEO health checks by monitoring key SEO and business metrics and provide
insight into how to improve performance.
• Work websites promotion on major search engines like Google and Bing Social networking, and
other on-page, off-page marketing activities.
• Design, build and maintain our social media platforms like- Face book, Twitter, Pinterest,
YouTube, Google+ etc.
SEO Kills:
• Meta Tag Optimization
• Competitor Analysis

4. • Robots and sitemap creation
• Website Speed Analysis
• HTML Validation
• Google Analytics
• Directory Submission
• Search Engine Submission
• Article Submission
• Blog Creation and Posting
• Social Media & Bookmarking
• Forum Posting
• Link building
• Classifieds Submission
Extra Certification:
Certified in Software Testing
EDUCATIONAL QUALIFICATION:
Graduation UG: B.E (Computer Science and Engineering)
Christian College of Engineering and Technology Dindigul.
Aggregate: 73.0 %
Higher Secondary: St Mary’s Higher Secondary school Dindigul.
Aggregate: 78.9 %
Secondary: St Mary’s Higher Secondary school Dindigul
Aggregate: 78.6 %.
PERSONAL PROFILE
Date of birth : 28
th
March 1985.
Gender : Male
Passport : Yes
Linguistic knowledge : English & Tamil.

5. Permanent Address : 3/91, Nehruji street,
Vivekananda Nagar
Dindigul - 624001
Place: Chennai
Date: - - 2015 (M.Balakrishnan)

6. Permanent Address : 3/91, Nehruji street,
Vivekananda Nagar
Dindigul - 624001
Place: Chennai
Date: - - 2015 (M.Balakrishnan)