The document outlines the schedule and presentations for the 2019 Amazon Acceleration Virtual Summit. It includes the times for six presentations on topics like growing business with drop shipping and Amazon, accelerating brand discovery with Amazon's targeting and bidding, optimizing product detail pages and their impact on ad spend efficiency, and shifting logistics from a cost center to a revenue driver. The document provides details on how to submit questions and access resources from the summit. It concludes by noting the next presentation will start at 2pm PT.

1. The 2019 Amazon
Acceleration Virtual Summit

2. 9 - 9:45 am PT 11 - 11:45 am PT
Today’s Timeline
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 am PT 2 - 2:45 pm PT
SPS COMMERCE PRESENTS:
GROWING YOUR BUSINESS
WITH DROP SHIPPING
& AMAZON
CPC STRATEGY PRESENTS:
ACCELERATE BRAND DISCOVERY
WITH AMAZON’S NEW
TARGETING & BIDDING
SKUBANA PRESENTS:
A PROVEN SEO FORMULA TO
10X YOUR TRAFFIC & CONVERSION
IN 12 MONTHS OR LESS
SALSIFY PRESENTS:
PRODUCT DETAIL PAGE
OPTIMIZATION AND ITS IMPACT
ON AD SPEND EFFICIENCY
SHIPBOB PRESENTS:
HOW TO SHIFT LOGISTICS
FROM A COST CENTER
TO A REVENUE DRIVER
AVALARA PRESENTS:
SALES TAX 101 FOR
AMAZON SELLERS

3. Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
Analicia Santaella
Partner Coordinator

4. Copyright 2017 - Q4 Amazon Virtual Summit
Growing Your Business with
Drop Shipping & Amazon

5. Copyright 2017 - Q4 Amazon Virtual Summit
Warren Knapp
Sr. Customer Success Executive
SPS Commerce

6. Agenda
❑ What is drop shipping?
❑ Amazon Retail and Amazon Marketplace
❑ Becoming eligible for Amazon Prime
❑ Take drop shipping beyond Amazon
❑ 5 elements for a great drop ship program

7. Copyright 2017 - Q4 Amazon Virtual Summit
What is
Drop Shipping?

8. Drop Shipping Defined
[drop-ship]
Verb (used with object), drop-shipped, drop-shipping
To send purchased goods directly from the vendor
or manufacturer to a customer or retailer with no
intermediate distributor, but billed through a third
party.

9. Consumer places order
with Amazon

10. Amazon places order
with the vendor

11. Vendor ships to consumer

12. Vendor provides Amazon and
consumer with ongoing
order/shipment information

13. Amazon provides consumer
with ongoing order/shipment
information when needed

14. Consumer receives their
Amazon order – from you

15. Copyright 2017 - Q4 Amazon Virtual Summit
Amazon Retail and
Amazon Marketplace

16. Amazon: The Everything Store
❑ Amazon: Wants to be the “everything” store with unlimited
SKUs and item availability
❑ Amazon Marketplace: Allows sellers to quickly list products on
Amazon’s platform, backed by marketing from Amazon Seller
Central, in exchange for a small referral fee

17. Two Ways to Sell on Amazon
❑ Fulfilled by Amazon: Sell and ship full pallets of product to an
Amazon warehouse, to be re-sold and fulfilled through Amazon.
❑ Fulfilled by Merchant: The seller has an Amazon retail
storefront and participates in the Marketplace, but takes on the
responsibility and overhead of shipping to the consumer parcel
by parcel.

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Becoming Eligible for
Amazon Prime

19. Prime Statistics
❑ More than 50% of U.S. households are Prime subscribers.
❑ 70% of Americans with incomes of $150,000 or more who shop
online have Amazon Prime memberships.
❑ 46% of Amazon Prime subscribers buy something online using
the benefits of their subscription at least once a week.
❑ Prime subscribers spending up to 4.6X more than non-prime
customers

20. Seller Fulfilled Prime Eligibility

21. Amazon Premium Shipping
❑ Sell on Amazon for 90 days or more
❑ Enable Same-Day Delivery, One-Day Shipping,
and/or Two-Day Shipping on shipping settings (even if they are
expensive shipping options)
❑ Deliver orders according to Amazon’s Premium Shipping
Eligibility requirements
To be eligible for Premium Shipping, the seller must:

22. Amazon Premium Shipping
❑ An on-time delivery rate of at least 92 percent for Premium
Shipping Orders
❑ A valid tracking ID for at least 94 percent of Premium Shipping
Orders (UPS, US Postal Service, FedEx, or OnTrac)
❑ A seller initiated cancellation rate of less than 1.5 percent for
Premium Shipping Orders
These requirements must be maintained over a 30
day period for Premium Shipping:

23. Seller Fulfilled Prime Trial Period
Meet the following requirements over the course of
200 consecutive orders:
❑ An on-time delivery rate of at least 99 percent for Prime Trial
Orders
❑ Use of Buy Shipping Services for at least 95 percent of Prime
Trial Orders
❑ A cancellation rate of less than 1 percent for all Prime orders

24. Other Seller Fulfilled Prime Terms
❑ Buy all shipping labels for orders with a Prime item via Amazon’s
Buy Shipping Services
❑ Direct all post-order customer service issues to Amazon
❑ Adhere to Amazon’s returns policy
❑ Offer Prime shipping benefits and guaranteed delivery dates
Required terms for Seller Fulfilled Prime agreements:

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Take Drop Shipping
Beyond Amazon

26. 1 Retailers are seeking out drop ship vendors
Drop Shipping Beyond Amazon

27. 1
2
Retailers are seeking out drop ship vendors
Greater opportunities for more sales channels
Drop Shipping Beyond Amazon

28. 1
2
3
Retailers are seeking out drop ship vendors
Greater opportunities for more sales channels
Test new products in the market easier, faster
Drop Shipping Beyond Amazon

29. 1
2
3
4 Get more product assortment in front of customers
Retailers are seeking out drop ship vendors
Greater opportunities for more sales channels
Test new products in the market easier, faster
Drop Shipping Beyond Amazon

30. 1
2
3
4
5
Get more product assortment in front of customers
Retailers are seeking out drop ship vendors
Greater opportunities for more sales channels
Test new products in the market easier, faster
Improve customer loyalty and lifetime value
Drop Shipping Beyond Amazon

31. Drop Ship Survey Results
Source: SPS Commerce, November 2018

32. Drop Ship Survey Results
Source: SPS Commerce, November 2018

33. Drop Ship Survey Results
Source: SPS Commerce, November 2018

34. Drop Ship Survey Results
Source: SPS Commerce, November 2018

35. Drop Ship Survey Results
Source: SPS Commerce, November 2018

36. Drop Ship Survey Results
Source: SPS Commerce, November 2018

37. Drop Ship Survey Results
Source: SPS Commerce, November 2018

38. Drop Ship Survey Results
Source: SPS Commerce, November 2018

39. Drop Ship Survey Results
Source: SPS Commerce, November 2018

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5 Elements for a
Great Drop Ship Program

41. Successful Program Elements
1
2
3
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

42. Successful Program Elements
1
2
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

43. Successful Program Elements
1
2
3
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

44. Successful Program Elements
1
2
3
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

45. Successful Program Elements
1
2
3
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

46. Successful Program Elements
1
2
3
4
5
Tracking of performance
Agreements between trading partners for a drop
shipping relationship
Accurate, detailed information from end-to-end
Processes and systems aligned to facilitate good
communication and exchanging of information/data
Refinement and evolution

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Drop Shipping Report

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Q & A

49. Copyright 2017 - Q4 Amazon Virtual Summit
For more information:
webinar@spscommerce.com

50. 9 - 9:45 am PT
1 - 1:45 pm PT
11 - 11:45 am PT
12 - 12:45 am PT
10 - 10:45 am PT
2 - 2:45 pm PT
SPS COMMERCE PRESENTS:
GROWING YOUR BUSINESS
WITH DROP SHIPPING
& AMAZON
CPC STRATEGY PRESENTS:
ACCELERATE BRAND DISCOVERY
WITH AMAZON’S NEW
TARGETING & BIDDING
SKUBANA PRESENTS:
A PROVEN SEO FORMULA TO
10X YOUR TRAFFIC & CONVERSION
IN 12 MONTHS OR LESS
SHIPBOB PRESENTS:
HOW TO SHIFT LOGISTICS
FROM A COST CENTER
TO A REVENUE DRIVER
AVALARA PRESENTS:
SALES TAX 101 FOR
AMAZON SELLERS
Please hold for our next presentation starting at 2pm PT / 5pm ET
SALSIFY PRESENTS:
PRODUCT DETAIL PAGE
OPTIMIZATION AND ITS IMPACT
ON AD SPEND EFFICIENCY