The document discusses the importance of precise color measurement for quality printing, noting that modern color measuring devices are generally based on spectrophotometers which provide higher measuring accuracy than densitometers. It describes the standard settings used for color measurement including the illuminant, observer angle, density and polarization filters, and white reference, and how matching the settings of a spectrophotometer to an old densitometer is necessary to take accurate measurements. Ensuring devices use the correct country-specific settings and standards helps achieve accurate color matching for printing.