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Welcome!
• This webinar will be recorded.
• Your microphone and camera will be turned off for the duration of the
webinar.
• To ensure accessibility, live captions can be enabled from the control
panel.
April 25th, 2023
Presenters: Dr. Melissa MacKay & Dr. Kevin Parent
Facilitator: Karlene Stoby
Social Media Crisis Communication Guidebook
Housekeeping
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send a private message to Alanna Miller
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private chat to Alanna Miller
• Polling
After Today
After the webinar, access the recording (in English) at
www.youtube.com/nccmt and slides in English and French at
www.slideshare.net/NCCMT/presentations.
Pre-webinar Polling Questions
1.How many people are watching today’s session with you?
A) Just Me
B) 2-3
C) 4-5
D) 6-10
E) >10
2. Have you visited the National Collaborating Centre for Methods and Tools’ website or used its resources before?
A) Yes
B) No
3. If you stated YES on the previous question, how many times have you used the NCCMT’s resources?
A) Once
B) 2-3 times
C) 4-10 times
D) 10+ times
NCCMT Products and Services
Registry of Methods and Tools
Online Learning
Opportunities
Workshops
Video Series
Public Health+
Networking and
Outreach
Presenters
Dr. Melissa Mackay Dr. Kevin Parent
Access the Guidebook https://hdl.handle.net/10214/27017
0
2
4
6
8
10
12
News
Media
ctvnews
cbcnews
globalnews
globeandmail
nationalpost
huffpostcanada
TOTALS
Politicians
justinpjtrudeau
erintoolemp
pattyhajdu
jagmeetsingh
annamiepaul
TOTALS
PH
and
Gov't
healthycdns
cihr_irsc
statcan_eng
gacanada.amcanada
TOTALS
Science
Communicators
oncovid19
scienceupfirst
sajjadfazel
science.sam
caulfieldtim
asapscience
yournursingeducator
thegirlymd
TOTALS
Social
Media
Influencers
vancityreynolds
erintoolemp
thebirdspapaya
celinedion
jillian.harris
instadanjlevy
sierrafurtado
claudiatihan
albeaton
TOTALS
Average Post Engagement Rate %
ENGAGEMENT IS
EVERYTHING
Kevin Parent
Ottawa Public Health
LEAVE YOUR
EGO AT THE
DOOR...
“HELPING PEOPLE MAKE SENSE OF THINGS
IS A VERY DIFFERENT ACTIVITY THAN SIMPLY
TELLING THEM WHAT IS HAPPENING.”
- ED YONG
*THIS SLIDE IS A REMINDER THAT KEVIN IS OLD,
SINCE THIS IS WHAT HE CONSIDERS RELEVANT
POP CULTURE
ENGAGE!
THREADS
Length matters.
THE STORY OF BRUCE
You mustn't be afraid to create opportunities to engage, darling...
Employee of
the month
QUESTIONS?
Before you ask, no...I cannot give
you Ryan Reynolds' phone
number.
Share your story!
• Are you using EIDM in your practice? We want to hear about it!
• Email us: nccmt@mcmaster.ca
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• We typically respond within 24 business hours
9
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□ The webinar was relevant to me and my public health practice
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Strongly agree Agree Undecided Disagree Strongly Disagree
For more information:
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Contact: nccmt@mcmaster.ca

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