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How I Smashed Our Indiegogo in 2 Days
Elia Mörling discusses how they smashed their Indiegogo campaign in 2 days for their smartwatch with wireless data storage called ReVault. With only 16 bootstrappers from Sweden and a minimal budget, they used growth hacking techniques like targeting specific tribes through experiments with messages, channels, and a 3D design challenge. They focused on acquisition, activation, retention, referral, and revenue using techniques like segmented emails, contests, newsletters, and community deals. This resulted in $60k raised in 2 days with 400 backers from 45 countries and 25% of backers from their own community. Key learnings included the importance of tribe marketing, referral campaigns, hitting funding targets early, and testing everything.
How I Smashed Our Indiegogo in 2 Days
- 1. How i smashedour indiegogo in 2 days Elia Mörling for Growth Hack Talks 24/9 2015 @TRIBALING ELIA@TRIBALING.COM LINKEDIN.COM/IN/EMORLING
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- 4. World’s first smartwatchwith wireless data storage
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- 6. I worry aboutmy privacy in the cloud 84%
- 7. I like theidea of having a private cloud that only I can access 97%
- 8. I like theidea of having a private cloud that I can wear on the go 97%
- 9. i want towear it on my wrist 85%
- 10. conditions ★ 16 bootstrappersfrom Sweden, mainly engineers ★ Growth Hacking with 1 week sprints ★ Minimal budget for a video production and PR- agency ★ At the time - a non existent smartwatch market
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- 16. How can we attractmore people? BIG 5 How do we get more people to do something? How do we get more people to come back? How do we get more to share about us? How do we sell more?
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- 18. EXPERIMENT: TRIBES Early techadopters Wearable tech Fashion tech Graphic designers Travelers Data privacy Kickstarters
- 19. EXPERIMENT: MESSAGES Data securityKickstarters
- 20. EXPERIMENT: TRIBES Early techadopters Wearable tech Fashion tech Graphic designers Travelers Data privacy Kickstarters
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- 23. EXPERIMENT: 3D CHALLENGE 56designs, 1967 votes
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- 25. ACTIVATION Sign up formSurveys
- 26. ACTIVATION Survey examples ★Need ★Features ★Name ★Logo ★Product design ★Crowdfundingvideo ★Crowdfunding page
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- 30. REFERRAL1K Gleam contestants1.6M reach on Thunderclap 100 T-shirts
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- 34. EXPERIMENT: OLD BACKERS KUFFLIMA MBLOK 1000 old backers were contacted 10 backers ~$2500 revenue
- 35. EXPERIMENT: COMMUNITY DEALS 12,5% conversionrate >$5000
- 36. Results ★ $60K in2 days ★ $100K and 159% funded ★ 400 backers from 45 countries ★ 25% backers from our own community ★ 3K e-mails
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- 38. learnings ★ Tribefunding: connectingwith existing tribes, and building your own ★ Referral campaigns are super effective ★ Make sure to hit your funding target early, because success breeds success ★ Media coverage for crowdfunding is a challenge ★ Test everything!
- 39. current situation ★ Productionof ReVault ★ Seeking investments to ramp up ★ Building strategical partnerships
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