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WHAT’S AUGMENTED?
WHAT’S REALITY?
Jay Wright
President & General Manager, Vuforia
September 20, 2016
2
Superimposing computer graphics onto a live view of the world.
Also known as “AR”
aug·men·ted re·al·i·ty
3
AR/VR is the fourth major platform shift
- Tim Merel, Digi-Capital
44
Market & Sell Create Operate Service
APPLICATION AREAS
55
MARKET & SELL
CREATE
99
OPERATE
1010
SERVICE
1111
Computer
Vision
Content
Creation
Fragmentation
CHALLENGES
12
COMPUTER VISION
13
Content Creation
15
FRAGMENTATION
Tablets StandalonePhones Monocular BinocularTetheredAdd-in
Viewers
VR Viewers Digital Eyewear
17
Jay Wright
President & GM
@jaywrightnow
vuforia.com

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