Sponsorships Made Simple: Secrets to Improving Your Fundraising Success Creating Meaningful Relationships to Create More Mission PRSA Presentation: May 23, 2012

1. Sponsorships Made Simple:
Secrets to Improving Your Fundraising
Success
Creating Meaningful Relationships to Create More Mission
Kate Alvarado
Vice President of Development & Communication

2. Roadmap for Discussion
• Understanding the Sponsorship Landscape
• Case Study- Urban League of Palm Beach
County
• Our Approach to creating meaningful
partnerships

3. Where Does the Money Come From?
Corporations
$12.72
4.3% Foundations
$36.50
12.4%
Individuals
$222.89
75.6%
Bequests
$22.91
7.8%
Source: Giving USA Foundation™/ Giving USA 2011

5. Why do Corporations Give?
• Corporate Social
NOT ME
Responsibility
• Increase brand awareness
amongst socially conscious
board, clients, customers,
etc.
• Good member of the
community where they
operate

6. Our Story…

11. Corporate Partnership Framework
• Allows you to connect corporate
donors to your mission
• Creates long term mutually beneficial
partnerships instead of short term
project based sponsorships
• Encourages larger gifts over longer
periods of time
• Engages corporations in on going
partnership discussions not constant
requests for funding
• Meets corporations social responsibility
strategies

12. Creating a Partnership Toolkit
• Are you really ready to ask?
• More than just a menu of options
• Custom created prospectus
• Press kit with information on ROI,
valuation of benefits, feedback
from other corporate partners
• Prospect Research- Know the
person, know the company, know
the strategies
• Written Sponsorship Agreement
• Stewardship plan

13. Prospecting: Identifying Partners
• Know Corporation’s Social
Responsibility Strategies
• Understand their business
priorities
• Understand their motivators
• Different types of gifts such
as foundation,
programmatic, marketing,
etc.

14. Soliciting: Potential Partners
• Bring your toolkit
• Always face to face
• Identify a strong and connected
solicitation team
• Start with the MISSION
• Show the connection to the
business strategies
• Talk about your organization’s
business strategies

15. The Future Belongs To Those Empowering Communities. Changing Lives.
Who Prepare For It.
• Education 4. Youth and Education
• Elder Care Programs 5. Comprehensive Housing Counseling
• Family Strengthening Programs 6. Community Development
• Meaningful After School Programs 7. Health and Wellness
• Youth Transitional Living Programs

16. Stewarding: Partners
• All about the ROI, right?
• Engage your partners in your
success
• Recognize their success
• Be structured in your follow up
• Show metrics and measurement
of how you are using their gift for
MISSION and their ROI

17. Resources
• Sponsorships.com
• Google Analytics
• Forbes.com
• Foundationcenter.org
• Google Alerts/ RSS
• Businessweek.com

18. THANK
YOU!
Kate Alvarado
Vice President of Development & Communication
561-833-1461 ext 3002 www.ULPBC.org Urban League
kalvarado@ulpbc.org Slideshare,net/katealvarado Twitter.com/urbanleague