
Evaluating Charities for Impact
Benchmarks of Highly Effective Charities
Gena Rotstein, FEA, MA
CEO & Advisor in Philanthropy
gena@dexterityconsulting.ca
www.dexterityconsulting.ca
www.place2give.com
About DVI and Gena Rotstein
Vision
“To make charitable giving a
part of every person’s banking
and financial management
experience and positively
influence $1Billion in
charitable transactions.”
Integrating Philanthropy Planning with
Wealth Management
 About Dexterity Ventures Inc. & Gena Rotstein
 Personal and group values shaping charity
evaluation
 Evaluating the Social Impact
 If we have time…Non-traditional "philanthropy“
How do I knowWhat Most Needs
Doing?
Benchmarking charities for impact and effectiveness
What is Philanthropy?
 Love of mankind
 A financial transaction predicated by moral response to
a social dilemma
 As a phenomenon, philanthropy is actively practiced
throughout the world through voluntarily giving of time,
talent and resources in support of the common good
(Wagner et al, 2003, p 442)
What is Strategic Philanthropy?
 The process of identifying what you want to see
society look like, and using philanthropy as one of
the tools for achieving that vision
 The Charitable/Philanthropic Plan is the
coordinated steps in achieving the vision

Picture Card Activity
Small group acitivty
What Most Needs Doing?
Collective Impact
Source: Collective Impact – Kramer, FSG Consulting
D-Rev - Mulago Foundation
 “Greatness has more to do with how non-profits work outside
the boundaries of their organizations than how they manage
their own internal operations.”
~ Forces for Good
 “High impact non-profits work with and through organizations
and individuals outside themselves to create more impact than
they ever could have achieved alone. They build social
movements and fields, they transform business, government,
other nonprofits, and individuals; and they change the world
around them.”
~ Creating High Impact Non-Profits
What Makes a Great Non-Profit?
A Diversified Portfolio to Drive Social
Change
Social
Issue
Investments –
Shareholder
Activism, Private
Equity, Traditional
Philanthropy –
Annual giving,
multi-year
financing
AdvocacyVolunteerism
Vendors/Suppliers
Charities & Non-
Profits
Social Investing
Social Return on
Investing
Social
Entrepreneurship
Social Finance
Social Capital
Shared Value
Collective Impact
Social Innovation
Social Impact
Bonds &
Community Impact
Bonds
Patient Capital
Co-Operatives
The Social Profit Sector
What Role DoYou Play?
 Donation advisor
 Vetter of options
 Transactional
 Solution creator
 Asset manager (Investment committee)
 Sponsor
 Participant
 Consumer
 Connector
Donor Profiling – Creating a
Strategy for Giving
• Leadership
• Program Implementation
• Community Engagement
• Volunteerism/HR
• Governance (policies &
procedures)
• Funding & Financials
Source:
Benchmarks for
Evaluating Charities
What to look for?
 Program Implementation
 Capacity to report on long
term effectiveness
 What is success?
 Volunteerism/HR
 Hiring policies
 Staff & Volunteer turn-over
 Financial Management/
Fundraising
 Overhead  Operational
Effectiveness
 Diversified funding portfolio
 Leadership
 Qualifications
 History & Connectedness
 Board engagement
 Governance
 Strategic v. Operational Board
 Policies to protect donors and
clients
 Community Engagement
 How do they work with others in
their industry?
 Media
Governance & Leadership
Serve & Advocate What to Evaluate
 Strategic Direction
 Financial Oversight
 Ethical Fundraising
 Policies & Procedures
 The role of the board is to
drive the direction of the
organization, represent
the needs of society, and
steward the donors’
interests
Community Engagement
 A community is defined not
only by the geographic but
by those individuals and
groups that are within. A
great charity has strong,
positive relationships within
its defined community.
 Competitive Analysis
“Creating Evangelists”*
*Creating High Impact Non-Profits,
SSIR
Program Implementation
 Plan, Execute, Adjust
 How resources are being
allocated in order to
achieve the mission
 How the organization
fosters exploration,
experimentation, growth
and solutions to the
mandated problem.
Effectiveness = Time of your donation + Amount Needed
HR/Volunteerism
 A use of human capital
(talent and ties) to offset HR
and admin costs
 Ties financial contribution to
time contributions
 Policies & procedures are
aligned with the values and
mandate of the organization
Financial Management
 The last sign of an
organization in crisis is
usually seen in the
financials.
The Canary in the Mine
Questions to Ask
Group discussion
Governance & Leadership
6. What is the composition of the
board? How long are their terms?
7. Are conflict of interests publicly
stated?
8. Policies & insurance to protect
assets
9. Are conflict of interests publicly
stated (i.e. investments are being
held by the firm of a board
member)?
10. What is the ED evaluation process?
1. What is the strategic direction and
who is managing it (board make-up?
2. Is the board managing the budget &
key financial transactions? (Chair,
Treasurer and CEO different people)
3. Have they filed their annual return
with the IRS or CRA?
4. How often does the board meet?
Do you feel that it is often enough?
GUT CHECK
5. Privacy statement
Admin/Operations
What is Good
Management?
 Management team
 Volunteer team
 HR Policies & Procedures
 Shared Leadership
1. Are the right people sitting in
the rights seats on the bus to
drive the operations?
2. Whistleblower policy?
3. Does the salary policy create
a cycle of poverty within the
organization? Is it
competitive with the
marketplace?
4. Is there a business plan?
5. Are the opportunities for
professional development?
6. Are staff appropriately
trained?
Financial Management
How do I evaluate Financial
Management?
 Know the marketplace
 Donor Bill of Rights
 Report on Financial Activities
 Investment policies
What are the liabilities?
1. Are there public policies on
expense reimbursements?
2. Who manages the investment
assets? Are all the investments
with one firm/broker?
3. How much of the operating
budget is spent on program
delivery?
4. How long does it take for the
donated funds to “hit the
ground”?
5. Who is doing the fundraising?
Community Engagement
How to measure
public perception
 Inspires others to get
involved
 Creating strong networks
with other non-profits
 Strong relationships with
media
1. Which companies have affiliated
their brand with this
organization?
2. What other charities are working
with the organization that you
support to address the issue that
is mandated?
3. How has the organization been
represented in press (unpaid)?
4. Who are the major donors and
how are their donations being
leveraged?
5. How are community members
engaged in the organization?
Program Implementation:
Is my money working?
 People
 Capital
 Infrastructure
 Innovation
1. What is the funding ratio (private
foundations – government –
corporate – individual donors –
fee-for-service)?
2. What is your commitment to
investing long-term?
3. What is your commitment to
investing in overhead?
4. What is the process for
measuring success? Does the
organization have the ability to
learn from failure and adjust?
5. What does success mean to you?
 Donor Bill of Rights
 Charter of Ethical Fundraising
 Philanthrocapitalism
 Giving 2.0
 Giving Well
 The Art of Giving
 End of Fundraising
 Impact Assets
 Uncharitable
 The Creative Class
 The Blue Sweater
 Soul of a Citizen
 The HIP Investor
 Harvard Business Review, Stanford
Social Innovation Review
 Blogs:
 DexterityConsulting.ca
 Philanthropy.com
 SocialFinance.ca
Resources & Book List
Contact information
Gena Rotstein
1-866-936-4483
403-860-7572
grotstein@dexterityventures.com
@Place2Give @DexterityCon
www.dexterityconsulting.ca
www.place2give.com

Non-Traditional Philanthropy
Social Impact Bonds, Community Impact Bonds, Co-Operatives, Patient Capital
For Profit Social Enterprise
Village Capital*
 Private equity placement in
local social businesses
 Co-Ops
 Patient Capital
 B-Corps
 Community Economic
Development/Social Biz
Investments (BC, MB, NS)
 L3C’s (US)
Crowdfunding: Awesome Foundation
The power of the crowd
Micro-Lending

Evaluating Charities to Align with Social Vision

  • 2.
     Evaluating Charities forImpact Benchmarks of Highly Effective Charities Gena Rotstein, FEA, MA CEO & Advisor in Philanthropy gena@dexterityconsulting.ca www.dexterityconsulting.ca www.place2give.com
  • 3.
    About DVI andGena Rotstein
  • 4.
    Vision “To make charitablegiving a part of every person’s banking and financial management experience and positively influence $1Billion in charitable transactions.”
  • 5.
    Integrating Philanthropy Planningwith Wealth Management  About Dexterity Ventures Inc. & Gena Rotstein  Personal and group values shaping charity evaluation  Evaluating the Social Impact  If we have time…Non-traditional "philanthropy“
  • 6.
    How do IknowWhat Most Needs Doing? Benchmarking charities for impact and effectiveness
  • 7.
    What is Philanthropy? Love of mankind  A financial transaction predicated by moral response to a social dilemma  As a phenomenon, philanthropy is actively practiced throughout the world through voluntarily giving of time, talent and resources in support of the common good (Wagner et al, 2003, p 442)
  • 8.
    What is StrategicPhilanthropy?  The process of identifying what you want to see society look like, and using philanthropy as one of the tools for achieving that vision  The Charitable/Philanthropic Plan is the coordinated steps in achieving the vision
  • 9.
  • 10.
    What Most NeedsDoing? Collective Impact Source: Collective Impact – Kramer, FSG Consulting
  • 11.
    D-Rev - MulagoFoundation
  • 12.
     “Greatness hasmore to do with how non-profits work outside the boundaries of their organizations than how they manage their own internal operations.” ~ Forces for Good  “High impact non-profits work with and through organizations and individuals outside themselves to create more impact than they ever could have achieved alone. They build social movements and fields, they transform business, government, other nonprofits, and individuals; and they change the world around them.” ~ Creating High Impact Non-Profits What Makes a Great Non-Profit?
  • 13.
    A Diversified Portfolioto Drive Social Change Social Issue Investments – Shareholder Activism, Private Equity, Traditional Philanthropy – Annual giving, multi-year financing AdvocacyVolunteerism Vendors/Suppliers
  • 14.
    Charities & Non- Profits SocialInvesting Social Return on Investing Social Entrepreneurship Social Finance Social Capital Shared Value Collective Impact Social Innovation Social Impact Bonds & Community Impact Bonds Patient Capital Co-Operatives The Social Profit Sector
  • 15.
    What Role DoYouPlay?  Donation advisor  Vetter of options  Transactional  Solution creator  Asset manager (Investment committee)  Sponsor  Participant  Consumer  Connector
  • 16.
    Donor Profiling –Creating a Strategy for Giving • Leadership • Program Implementation • Community Engagement • Volunteerism/HR • Governance (policies & procedures) • Funding & Financials Source: Benchmarks for Evaluating Charities
  • 17.
    What to lookfor?  Program Implementation  Capacity to report on long term effectiveness  What is success?  Volunteerism/HR  Hiring policies  Staff & Volunteer turn-over  Financial Management/ Fundraising  Overhead  Operational Effectiveness  Diversified funding portfolio  Leadership  Qualifications  History & Connectedness  Board engagement  Governance  Strategic v. Operational Board  Policies to protect donors and clients  Community Engagement  How do they work with others in their industry?  Media
  • 18.
    Governance & Leadership Serve& Advocate What to Evaluate  Strategic Direction  Financial Oversight  Ethical Fundraising  Policies & Procedures  The role of the board is to drive the direction of the organization, represent the needs of society, and steward the donors’ interests
  • 19.
    Community Engagement  Acommunity is defined not only by the geographic but by those individuals and groups that are within. A great charity has strong, positive relationships within its defined community.  Competitive Analysis “Creating Evangelists”* *Creating High Impact Non-Profits, SSIR
  • 20.
    Program Implementation  Plan,Execute, Adjust  How resources are being allocated in order to achieve the mission  How the organization fosters exploration, experimentation, growth and solutions to the mandated problem. Effectiveness = Time of your donation + Amount Needed
  • 21.
    HR/Volunteerism  A useof human capital (talent and ties) to offset HR and admin costs  Ties financial contribution to time contributions  Policies & procedures are aligned with the values and mandate of the organization
  • 22.
    Financial Management  Thelast sign of an organization in crisis is usually seen in the financials. The Canary in the Mine
  • 23.
  • 24.
    Governance & Leadership 6.What is the composition of the board? How long are their terms? 7. Are conflict of interests publicly stated? 8. Policies & insurance to protect assets 9. Are conflict of interests publicly stated (i.e. investments are being held by the firm of a board member)? 10. What is the ED evaluation process? 1. What is the strategic direction and who is managing it (board make-up? 2. Is the board managing the budget & key financial transactions? (Chair, Treasurer and CEO different people) 3. Have they filed their annual return with the IRS or CRA? 4. How often does the board meet? Do you feel that it is often enough? GUT CHECK 5. Privacy statement
  • 25.
    Admin/Operations What is Good Management? Management team  Volunteer team  HR Policies & Procedures  Shared Leadership 1. Are the right people sitting in the rights seats on the bus to drive the operations? 2. Whistleblower policy? 3. Does the salary policy create a cycle of poverty within the organization? Is it competitive with the marketplace? 4. Is there a business plan? 5. Are the opportunities for professional development? 6. Are staff appropriately trained?
  • 26.
    Financial Management How doI evaluate Financial Management?  Know the marketplace  Donor Bill of Rights  Report on Financial Activities  Investment policies What are the liabilities? 1. Are there public policies on expense reimbursements? 2. Who manages the investment assets? Are all the investments with one firm/broker? 3. How much of the operating budget is spent on program delivery? 4. How long does it take for the donated funds to “hit the ground”? 5. Who is doing the fundraising?
  • 27.
    Community Engagement How tomeasure public perception  Inspires others to get involved  Creating strong networks with other non-profits  Strong relationships with media 1. Which companies have affiliated their brand with this organization? 2. What other charities are working with the organization that you support to address the issue that is mandated? 3. How has the organization been represented in press (unpaid)? 4. Who are the major donors and how are their donations being leveraged? 5. How are community members engaged in the organization?
  • 28.
    Program Implementation: Is mymoney working?  People  Capital  Infrastructure  Innovation 1. What is the funding ratio (private foundations – government – corporate – individual donors – fee-for-service)? 2. What is your commitment to investing long-term? 3. What is your commitment to investing in overhead? 4. What is the process for measuring success? Does the organization have the ability to learn from failure and adjust? 5. What does success mean to you?
  • 29.
     Donor Billof Rights  Charter of Ethical Fundraising  Philanthrocapitalism  Giving 2.0  Giving Well  The Art of Giving  End of Fundraising  Impact Assets  Uncharitable  The Creative Class  The Blue Sweater  Soul of a Citizen  The HIP Investor  Harvard Business Review, Stanford Social Innovation Review  Blogs:  DexterityConsulting.ca  Philanthropy.com  SocialFinance.ca Resources & Book List
  • 30.
  • 31.
     Non-Traditional Philanthropy Social ImpactBonds, Community Impact Bonds, Co-Operatives, Patient Capital
  • 32.
  • 33.
    Village Capital*  Privateequity placement in local social businesses  Co-Ops  Patient Capital  B-Corps  Community Economic Development/Social Biz Investments (BC, MB, NS)  L3C’s (US)
  • 34.
  • 35.