This document proposes establishing an Indian Basketball League to promote the sport in India. It would follow the franchise model of leagues like the IPL. A suggested format involves 8 groups of 4 teams each playing a round-robin stage followed by a knockout stage. Revenue would come from sponsors, gate receipts, media rights and merchandise. Teams would be formed through an auction process involving national and international players. Establishing the league could grow basketball's popularity but faces challenges from competition and low initial viewership. An action plan is outlined to set up the operational aspects of the new league.

1. INDIAN BASKETBALL LEAGUE
"Basketball in India is a goldmine waiting to be developed”
– Bill Harris(Coach- Indian national team)
Presented By: Amit Kumar and Nishant Jain
Group 1

2. Agenda
 Promote the game of basketball
 How ?
 Why?
 Competition in the market
 Suggested format of the league
 Revenue Model
 Bidding Model
 SWOT Analysis
 Action Plan

3. Promote the game of basketball: How ?
 Follow NBA’s initiative
 NBA’s challenge- make basketball the 2nd most popular
game of India
 NBA wants huge viewership from India
 NBA to build 100 basketball courts in India in next 5 years
 NBA has already held 3 seasons of Mahindra challenge
 The domino effect will create awareness as well as the
hoopla for basketball
 NBA appointed Justice Troy as basketball operations head
in India

4. Promote the game of basketball….
 Launch a league
 Association can launch its own league
 Can make use of infrastructure being built by NBA
 Franchisee model will fetch more money
 Charisma of international players will attract viewers
 League can give visibility to local teams and players
 It has multiple revenue streams

5. Promote the game of basketball – Why?
 Success of other leagues
 Formula1, IPL, EPL, Hockey,Wresteling
 Demographic changes in the society
 Psychographic changes in the society
 Strong viewership in India for sports and
entertainment
 Short duration and simplicity of the game
 Rising number of sports channels

6. IPL and EPL

8. Competition in the market
 Sports
 Cricket, Soccer, Wrestling
 Cinema
 Television
 Soap, reality shows, news
 Travel and tours
 Food chains

9. Suggested model of the game
 Age Group: under 18 years. & above 18 years.
 Format of the tournament: Group Stage, Single
Round-robin and Knockout
 Number of groups: 8
 Number of teams: 32
 No of matches: 80
 Venue: India
 All Metros
 Kochi(Kerala)
 Chandigarh (Punjab)

10. Fixture Format : Main Event
Group Group Group Group Group Group Group Group
1 2 3 4 5 6 7 8
4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams
Round 1 Total Number of Matches: 4c2 x = 48
8
Round 2 Total Number of Matches: 8c2 = 28
Semi finals Total Number of Matches: 2
3rd Place
Total Number of Matches: 2
Finals

11. Enrollment Process
State Teams Organizational Teams
Log on to www.ibpl.com and register
Registration closes on April 30, 2012

12. Business Model
• Sponsors
• Gate Money
Title & Licensing • Merchandise
Advertisers
Media Bids &
Rights Franchise
Rights
Share from:
Central Revenue
Media Rights

13. Projected Revenue
Chart Title
250
225
200
180
150 145
122 I. Income
96 II. Expenses
100
83 103 Profit
84
50 62
0
Year 1 Year 2 Year 3

14. Bidding Model and team formation
Auction for teams Auction for foreign players Team composition
Each team: minimum 8
Announcement of Auction for foreign national/regional
tender inviting Bids players players, maximum 2
international
One team per Maximum 3 2 players under
franchisee foreign players 18 from national
per team teams
Awarding of Awarding of Each franchise:
franchise players to Only one team
franchises

15. SWOT Analysis
• Brand Value • Competition
• Networking • Low viewership
• International • Lack of funds
Players
• NBA
S W
• Exposure of local
talent
• Global acceptance
O T • Early Retirement
of players
• Commercialization • Copy of strategy
of the game • Integrity towards
• New source of Country
entertainment

16. Action plan
 Set up a tournament committee
 Design a tournament layout
 Fix the budget
 Plan the venues
 Invite teams
 Approach sponsors
 Start Promotion

17. Thank You