Media Plan for Gatorade Strike

GO ON STRIKE! Gatorade Protein Recovery Shake Sponsoring UFC Vickie Chen, Brian Farneth, Abbey Hayden, Andrew Kim, Phil Wendland, Adam Wood

Gatorade ,[object Object],[object Object],[object Object],[object Object]

Gatorade Protein Recovery Shake SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ultimate Fighting Championship ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Strategies ,[object Object],[object Object],[object Object],[object Object]

Gatorade Protein Recovery Shake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presenting Gatorade Strike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Go On Strike” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Go On Strike! Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Features of Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Features Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship ,[object Object],[object Object],[object Object]

Leveraging the Sponsorship Product Placement ,[object Object],[object Object],[object Object],[object Object]

Leveraging the Sponsorship Commercial Airtime Spokespersons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Conglomerate Viacom Incorporated Television Motion Pictures Internet Dreamworks SpikeTV iFilm Cable Paramount BET Comedy Central Nickelodeon MTV Showtime Network CBS ,[object Object]

Television Strategy and Rationale Location Network Campaign Timeline National SpikeTV Continuous Las Vegas, NV KLAS Continuous Atlantic City, NJ WCBS Continuous National Comedy Central July – December National MTV July – December Anaheim, CA KCBS March - September Sacramento, CA KOVR March - September Los Angeles, CA KCBS March - September Atlanta, GA WGCL June - November Miami, FL WFOR June - November Uncasville, CT WFSB June - November Washington, DC WUSA June - November Houston, TX KHOU October – February New Orleans, LA WWL October - February Columbus, OH WBNS December - April Minneapolis, MN WCCO December - April Chicago, IL WBBM December - April Detroit, MI WWJ December - April

Television Media Schedule Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. National Continuous Cable Networks (SpikeTV) Main Event Regional CBS Affiliates (Atlantic City & Las Vegas) National Cable Networks (Comedy Central & MTV) California Regional CBS Affiliates (Sacramento, Los Angeles, & Anaheim) East Coast Regional CBS Affiliates (Miami, Uncasville, Washington DC, & Atlanta) Deep South Regional CBS Affiliates (New Orleans & Houston) Midwest Regional CBS Affiliates (Chicago, Columbus, Detroit, & Minneapolis)

Gatorade STRIKE Commercial ,[object Object]

Local Radio Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Location Top 40 Station Signal/Dist. Las Vegas, NV KLUC 98.5 FM 17.7 mi Chicago, IL WKSC 103.5 FM 3.5 mi Atlanta, GA WWWQ 99.7 FM 4.9 mi Richfield, MN KDWB 101.3 FM 9.6 mi Washington, DC WIHT 99.5 FM 6.0 mi Los Angeles, CA KIIS 102.7 FM 20.2 mi. Atlantic City, NJ WAYV 95.1 FM 1.3 mi Ft. Lauderdale, FL WHYI 100.7 FM 12.5 mi Houston, TX KKHH 95.7 FM 15.0 mi New Orleans, LA WEZB 97.1 FM 4.2 mi Detroit, MI WKQI 95.5 FM 7.7 mi Columbus, OH WNCI 97.9 FM 1.5 mi MMA Weekly Online Podcasts SHERDOG Beatdown Online Podcasts

Local Print Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Location Newspaper Las Vegas, NV Las Vegas Review Journal Las Vegas Sun Columbus, OH The Columbus Dispatch Chicago, IL Chicago Suns-Times Chicago Tribune Atlanta, GA Atlanta News Atlanta News Daily Minneapolis, MN Star Tribune Sacramento, CA Sacramento Bee Washington, DC The Washington Post The Washington Times Los Angeles, CA Los Angeles Times Atlantic City, NJ Press of Atlantic City Miami, FL Miami Herald Houston, TX Houston Chronicle New York, NY New York Times Detroit, MI Detroit Free Press National USA TODAY

Print Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print Advertising Rates Maxim Rate Card RATE BASE: 2,500,000 4/COLOR/Page OPEN 3X 6X 9X 12X $241,756 $234,504 $227,251 $219,998 $212,745 Muscle & Fitness Rate Card RATE BASE: NA 4/COLOR/Page 1X 3X 6X 9X 12X 18X 24X 36X 48X $44,840 $43,270 $41,120 $40,250 $39,380 $38,380 $37,370 $36,360 $34,975 Men’s Health Rate Card RATE BASE: 1,800,000 4/COLOR/RUN OF BOOK Full Page 2/3 Page 1/2 Page 1/3 Page $169,115 $131,910 $104,855 $72,720 Ultimate Grappling Rate Card RATE BASE: NA 4/COLOR/Page 1x 3x 6x 12x $1,359 $1,289 $1,225 $1,182 Fighters Only , Playboy Rates Not Available

Potential Print Advertisements ,[object Object],[object Object],[object Object],[object Object],Example A : B : C :

Webpage Functions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Banner Ad Functions ,[object Object],[object Object],[object Object]

Media Scenarios and Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Case Worst Case

Media Plan for Gatorade Strike

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