The document appears to be slides from a presentation on brand building. It discusses differentiating a brand, securing future business, and commanding price premiums. It also summarizes the brand building strategies of IBM, Microsoft, and GE, including their focus on innovation, customer relationships, social responsibility, and competitive advantages. The brand values of IBM, Microsoft, and GE are provided.

1. Final Presentation on
Presented By :
SOUMITRA KISKU
PRN No : DM11M24
Pune Institute of Business Management

3.  Differentiate
 Secure Future Business
 Create Preferences
 Command Price Premium
 Increase Sales
 Creating Trust, Confidence and Comfort
 Nature of business buying
 Competitive Advantage

4.  Understand how brand works holistically
 Define your brand
 Build a strategy for your brand
 Create competitive advantage
 Build a winning team
 Radically improve customer retention
 Maximise the value of your business
 And much more besides

6. Brand building of IBM:
Brand value of IBM is $ 69,905 million
 Innovative products and services
 Higher value
 Corporate social responsibility
 Strong relationship with customers
 Competitive advantage
 Flexibility

7. Brand building of Microsoft:
The brand value of Microsoft is $59,087 million
 Corporate social responsibility
 Guiding principles for marketing
 Educate the customer with rich product
 Long-term approach
 Competitive advantage
 Consistent improvement

8. Brand building of GE :
The brand value of INTEL is
$ 35,217 million
Continuous improvement
 Better communication
 Building trust
 Innovation
 Creating Value