Stephen Jelley Racing is looking for partners for the 2010 BTCC season to benefit from marketing, hospitality, and experience opportunities. Partnerships can include branding on cars, clothing, and websites as well as promotional support, corporate entertaining at races, and experiences with the driver. Previous partners like RAC and Ceravision utilized branding, hospitality, and promotions to increase awareness, launch new products, and benefit from association with the winning team.

1. Partnership Proposal
Stephen Jelley Racing Ltd 2009 © 370 Loughborough Road, Leicester LE4 5PR
Tel: 01509 813 491 - Mobile: +44 774 864 4576 – Email: steve@stephenjelley.com

2. Partnership Proposal
12
“What a fantastic day. It was great to record my first BTCC win,
but to do the double is an amazing feeling”
(Stephen Jelley Rockingham – September 09)
Executive Summary
Stephen Jelley Racing is currently finalising its partnership programme for the 2010
British Touring Car Championship (BTCC). We are looking for partners to join us
and benefit from the unrivalled marketing, hospitality and experience opportunities
that working with an elite athlete and the UK’s premiere and most popular racing
championship can provide.
We are very flexible as to what we can provide and there are no fixed schemes, a
relationship will be bespoke to your needs so you can achieve exactly what you
want.
Ultimately it all depends on your marketing objectives and plans for 2010 in the
past Stephen has successfully been involved with organisations who have wished
to:
Generate awareness
Increase brand name retention and reduce brand decay
Grow brand equity
Grow market share
Generate goodwill
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com

3. Partnership Proposal
Stephen Jelley CV
Nationality: British Age: 27 Hometown: Leicester
Career BTCC Statistics
Debut: 20 March 2008, Brands Hatch (BMW 320si)
Races: 60
Wins: 2
Pole positions: 1
Fastest laps: 1
Podiums: 5
Best championship result: 7th in 2009
Titles – Independent Team Champions 2009
__________________________________________________________________
DRIVING HISTORY
2009 BTCC with Team RAC - 7th overall, 2 race wins, 5 Podium finishes, 1 fastest
lap.
2 Champagne Moments (Fans favourite – Croft & Rockingham)
8th in the BMW Sports Trophy
2008 BTCC with Team RAC. 1 Pole Position
GP2 Asia Series with ART.
2007 British Formula 3 Championship, 3rd overall, 2 race wins 2 Pole Positions 8
podium finishes, Raikkonen Robertson Racing
07 BRDC Spencer-Charrigton Award winner.
2006 British Formula 3 Championship, 7th overall, 5 podium finishes. Raikkonen
Robertson Racing.
2005 British Formula 3 Championship, with Menu F3 Motorsport,
2004 Scholarship Formula 3, 2nd Overall, Performance Racing,
.
2002-03 Formula Ford Zetecs. UK junior championship runner-up in ’02 with 2 race
wins in Medina Sport-Van Diemen
2000-01 BRDC Formula Ford series.
______________________________________________________
ADDITIONAL CAREER / PERSONAL HIGHLIGHTS
Special Olympics Ambassador - Special Olympics Great Britain is a charity that provides
year-round sports training and competition to children and adults with learning disabilities.
Artist – BA Hons in Fine Art
Hobbies / interests – Triathlon, Music, All sports, Cultural Holidays
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com

4. Partnership Proposal
British Touring Car Championship
‘Britain’s Biggest Motor Racing Championship’
The BTCC has it all: high drama, fast thrills, incredibly close competition, superb
television and media coverage right here at your doorstep.
Established more than 40 years ago, the BTCC has grown into the country's biggest
motor racing show, with massive audience appeal. The current format sees a frantic
three races at each of the ten meetings that make up the BTCC season, with an
exciting reverse grid system ensuring even more action.
The BTCC prides itself on ensuring that the public interacts with the championship
stars and management, truly making them feel part of the show and bringing them
closer to the brands they see before them.
2009 Media Facts
Total trackside audience – 325,000 – Approx 32,500 per round (higher than
the majority of professional football and rugby clubs)
Total UK TV Audience on ITV4 – 13,767,535
Global Audience reach to 20 countries – potential 1.35 billion households
BTCC website – 94,000 hits / month
Radio – 154 channels receiving over 50 hours airtime attracting 53.95 million
listeners
Additional press partnerships – The Sun, The Mirror, Auto Express, Evo,
Regional Newspapers and many websites and other motorsport related
journals.
For more information on BTCC and the media please see the accompanying
BTCC Corporate Brochure
2010 Race Calendar
Apr 04 Thruxton, Hants
Apr 25 Rockingham, Northants
May 02 Brands Hatch, Kent
Jun 06 Oulton Park, Cheshire
Jun 20 Croft, North Yorks.
Aug 08 Snetterton, Norfolk
Aug 22 Silverstone, Northants
Sep 05 Knockhill, Fife
Sep 19 Donington Park, Leics.
Oct 10 Brands Hatch, Kent
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com

5. Partnership Proposal
Partnership - What are the options?
Branding
The car is available for brand placement and
is the best option if your company is looking
Car to increase brand awareness. Should
Stephen’s team have more than one car
your branding would appear equally on all
team vehicles.
In addition to the car the drivers clothing is
highly photographed and can provides great
Clothing brand awareness. The drivers spend the
majority of the day at meetings in their
overalls.
As opposed to the remainder of Stephens
clothing his helmet is his offering a partner
Helmet an exclusive branding opportunity. Stephen
will also be using his helmet at his ‘Scoop of
Jelley’ events
Websites play a key part of marketing. As a
Website partner we will highlight out partnership
with you via Stephens website and welcome
you to link or do the same with your own.
Stephen is one member of a substantial
Team team including Managers, Engineers,
Clothing Entertaining staff, Promo girls, etc – all
team members where corporate clothing
which can be branded.
Marketing / Promotional Support
As a partner you will have the benefit of our
Car promotional race car which can be made
available for exhibitions or promotions.
In recent years Stephen has been
increasingly in demand for personal
Stephen appearances. If required he can do
motivational talks or assist with hosting
events.
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com

6. Partnership Proposal
Corporate Entertaining
The busy BTCC timetable is specifically organised to allow drivers and key team
management time to make personal appearance during the day the days racing
providing that extra dimension
Depending on your requirements we can
host 2 – 200 people for lunches and meeting
Hospitality refreshments. The team awning provides a
VIP area to talk with guests and meet the
drivers.
At every meeting the teams drivers are
Q&A quizzed in an exclusive question and answer
session giving exclusive insight into the day
including classified tactics, car set ups and
current relationship status with other
drivers.
At he beginning of every race there is a Pit
walk – as a VIP you and your guests will be
Pit Walks invited to share in this unique experience
giving in insight into pre race preparations
as well as the noise and atmosphere of the
crowd.
During the day guest will have access to the
Behind the garage to see how the cars are prepared and
scenes set up. As in formula one the race can also
be watched from the team garage - this is a
unique experience reserved for those with a
strong nerve.
To go further behind the scenes we can
Workshop organise workshop tours. These provide a
Tours great opportunity to get closer to the drivers
and the team away from the ‘hustle and
bustle’ of a race meeting
Experiences
A recent example of a corporate event Stephen did for BMW
UK received the following thank you “I just wanted to say a
massive thank you for yesterday. Stephen was great -
really down to earth and all of the guests felt he was a
valuable addition to the day, despite some of them feeling
pretty ill after the fast laps! Please could you pass on my
appreciation to him” Events Co-ordinator BMW UK
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com

7. Partnership Proposal
Partnership Case studies
RAC - 2009 Title sponsor
• 51% of all advertising space on all cars
• Colossal brand exposure for both RAC breakdown and insurance services.
• RAC branding on drivers and team clothing
• High quality hospitality at all race meetings through the season for corporate
events, including 5 star catering and grid walks.
• Show car and drivers available for a diverse range of functions ranging from
work place visits to all day promotional events (contacted to 10 per year).
• Competitions for RAC customers to win a day at a British Touring Car race
weekend.
• Internal incentive system for high performing employees giving staff the
chance to be rewarded for hard work with a hospitality day at the touring cars
• The generous amount invested by RAC in 2009 allowed them to benefit from
being associated with a winning team and raising brand awareness to
hundreds of thousands of people.
• 2009 was viewed by all involved as a huge success proven by RAC continuing
to keep an association with the BTCC in 2010.
Ceravision – 2009 Sponsor – Lighting Company
• Utilised their association with Stephen and the team to launch a new internet
controlled, energy efficient warehouse lighting system.
• Ceravision used the exciting faced paced environment of the touring car
workshop as a showroom for potential clients.
• Ceravision profited from having their brand on both race cars
• Show car available to Ceravision through the season
• High quality hospitality at race meetings through the season for corporate
events, including 5 star catering and grid walks.
Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774
864 4576 steve@stephenjelley.com